Pricklee Campaign
Beverage · Informative
About this work
Campaign: Pricklee x Wegmans Launch Campaign Product Format: Short-form Instagram Reel featuring Pricklee’s prickly pear drinks, filmed during an in-store visit at Wegmans. Creative Approach: A fun, lifestyle-driven Reel introducing Pricklee at Wegmans. The video captures the shopping experience, flavor selection, and an honest taste test. The focus is on discovering a refreshing drink made with real prickly pear. The goal is to naturally introduce Pricklee as an easy, feel-good swap for everyday drinks
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