UGC Creator
Scott L
I’m a dad, longtime marketing/design/branding professional, and content creator who specializes in relatable, personality-driven UGC. My style is natural, conversational, and a little awkward—in a good way. I’m…
Selected work
Made by ScottCreator reviews a sparkling caffeine drink
A person reviews a sparkling caffeine drink, highlighting its flavor and ingredients, before ending with a creator's logo and handle.
Video encouraging viewers to go live on social media
A man with a beard and a baseball cap is filming himself outdoors, giving advice to the viewer. He speaks directly to the camera, encouraging them to try going live on social media. He suggests that even if they have nothing specific to talk about, people will still show up, and they can build a brand around being awkward. He encourages them to click a link and try it, stating the worst-case scenario is it's awkward, but they can build a brand from that. The video ends with a graphic featuring a profile picture and a username.
Surprising Discovery Behind a Closet Door
A person opens a closet door to reveal a room filled with dolls, creating a surreal and slightly unsettling visual effect with a red filter and text overlay. The video then cuts to the person's surprised reaction and a subsequent shot of the closed closet door before ending with a profile picture and username.
POV: Trying to turn on a hotel lamp
A man struggles to find the switch to turn on a floor lamp in a hotel room. He repeatedly searches and fumbles with the lamp's pole and shade before finally locating the switch and illuminating the room. This video uses a first-person perspective and comedic timing to highlight a common relatable struggle.
POV: You get a phantom wipe
A person wipes their face with a paper towel and then reacts in surprise as if they felt something. This short-form video uses a POV format to capture a relatable moment. The creator holds up a paper towel and then wipes their face. The video then cuts to a close-up of the creator's face, where they react with surprise and gesture as if something is there, despite nothing being visible.
POV: Using your wife's GPS
A man driving a car and reacting to his wife's GPS voice instructions, which are bossy and condescending. The video uses text overlays to indicate the 'POV' and the GPS's instructions, highlighting a humorous domestic situation.
Dad humorously attempts a phone trend while hiding from kids
A father, wearing headphones and a baseball cap, attempts to participate in a viral phone trend. He holds his phone under his chin, with his eyes closed, as if engrossed in music or a video. He then dramatically reacts to something, pulling off his headphones in surprise. The video uses a POV (point of view) perspective, simulating the viewer experiencing the dad's 'private' moment. The content format is a short-form video, likely a TikTok or Instagram Reel, utilizing text overlays for context.
Creator Portfolio: Costco Shopping Trip
This portfolio video showcases a creator's experience shopping at a large warehouse-style retail store. The video captures various products, including electronics, home goods, and groceries, as the creator navigates the aisles and interacts with items. The format is a first-person vlog with on-screen text and spoken commentary, highlighting the creator's perspective and reactions to the shopping experience. The creative approach involves humor and direct address to the viewer.
About Scott
I’m a dad, longtime marketing/design/branding professional, and content creator who specializes in relatable, personality-driven UGC. My style is natural, conversational, and a little awkward—in a good way. I’m comfortable on camera and love using humor, reactions, storytelling, and everyday situations to create content that feels genuine instead of overly scripted or salesy. With 20+ years in marketing, branding, and creative, I understand both sides of the camera: how to connect with an audience and how to communicate what makes a product worth noticing. I’m especially comfortable creating content for lifestyle, food & beverage, tech, home, fitness, grooming, and products aimed at dads and adults 35+.
Have something in mind?