UGC Creator · London, United Kingdom
Helaku Whyles
Design led product and lifestyle video for considered brands
Selected work
Made by HelakuPostura+ seating motion spot (vertical)
Ten second motion graphic spot for Postura+ seating, cut for Instagram Stories and Reels. Flat colour fields, product silhouettes and an animated wordmark keep the message instantly readable with the sound off.
Postura+ seating motion spot (square)
Square cut of the Postura+ motion spot for the Instagram and Facebook feed. Same system of bold colour and product silhouettes, reframed to hold attention in a 1:1 placement.
Postura+ seating motion spot (landscape)
Landscape cut of the Postura+ motion spot for YouTube, web and presentation use, showing how one campaign system adapts cleanly across every placement.
About Helaku
I am a brand and creative lead based in London with over eight years in identity systems, art direction and performance creative. I art direct and retouch product and lifestyle photography and edit in Premiere Pro and After Effects, so brands receive polished, platform ready video rather than raw footage. My background spans in house creative for an international furniture manufacturer, D2C and performance marketing, and founding Endo Agency, which delivered the UK's first ASA approved cannabis public advertisement. I work to a Swiss International Style discipline: clear, systematic and built to convert. I want to make considered, design led content for fashion, home, tech and lifestyle brands.
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