Devin Bassett

About Devin

Howdy! I’m Devin—an Austin-based creator, mom of four, and the friend who refuses to gatekeep a good find. From skincare and wellness routines to cozy home upgrades and weekend getaways, I love turning everyday moments into content people see themselves in. I’ve been creating since 2018, and my strategy starts before I ever hit record. Who’s watching? What do they want? What’s keeping them from buying? I build the concept around those answers, pairing a strong hook with relatable storytelling, products in action, and a clear next step. Pretty footage gets their attention; giving them a reason to care is where the magic happens. My style is playful, conversational, and a little cheeky—with every shot serving a purpose. Think “get ready with your friend” energy backed by thoughtful planning. With 71K+ followers on Instagram, 20K on TikTok, and partnerships including CurrentBody, Fatty15, and Onera Wimberley, I bring both creator experience and a marketer’s mindset. Let’s make your brand someone’s next “where did you get that?”