Concealer Application Technique Comparison
Cosmetics · Video
About this work
Split screen comparison showing two different methods of applying concealer. One side shows over-application leading to a cakey finish. The other side demonstrates a precise application technique focusing only on areas needing coverage, followed by a screen displaying a shade matching tool. The video transitions to a close-up of a person holding a concealer product.
Read the transcript
If your concealer looks cakey you're probably over applying. Here's the trick for a second skin finish. Dot only where you need coverage. Wait a few seconds. Dot only where you need coverage. Wait a few seconds. Found your best match. And never look cakey again! I'll be using this every single day!
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