UGC Creator
Joyce Sim
Hi! I'm Joyce, a 39-year-old lifestyle and UGC creator based in Los Angeles. I create relatable, authentic content around beauty, wellness, fitness, and everyday life. As a wife and mom of two, I love creating…
Selected work
Made by JoyceFootball game footage with fan selfies
This video showcases a fan's experience at a football game, featuring selfies from the stands and close-ups of a player on the field. The creator captures moments of excitement and personal engagement with the event, filmed from a first-person perspective and also showing a broader view of the stadium crowd and the game itself. The content format is a compilation of short video clips, edited together to create a narrative of attending a sporting event.
Selfie video of a couple at a restaurant
A close-up, selfie-style video of a couple at a dimly lit restaurant. The woman in the foreground smiles slightly while looking at the camera, while the man is slightly out of focus behind her, looking to the side and speaking. The camera angle is slightly tilted, with a bokeh effect in the background. This short clip captures a casual, intimate moment.
Woman applying balm to arm with the Tiger Balm product.
This video features a woman holding and applying a small jar of balm to her arm. The product appears to be a topical ointment. The creative approach is a close-up view of the product and application.
Applying False Eyelashes and Mascara Tutorial
This video showcases a makeup application process, focusing on the detailed steps of applying false eyelashes using tweezers and mascara. The creator also demonstrates applying lip gloss and provides close-up shots of the makeup result. The content is presented in a tutorial format with clear visual instructions.
Applying lip liner and lipstick in a car
This portfolio video showcases the application of lip liner followed by lipstick. The creator is in a car, using a lip liner to define their lips and then applying a lipstick for color. The video highlights the process of creating a polished lip look using these makeup products.
About Joyce
Hi! I'm Joyce, a 39-year-old lifestyle and UGC creator based in Los Angeles. I create relatable, authentic content around beauty, wellness, fitness, and everyday life. As a wife and mom of two, I love creating content that feels natural, conversational, and genuinely connects with real women. Whether it's a beauty routine, product demo, lifestyle moment, or a little humor, my goal is to make content that feels less like an ad and more like a recommendation from a friend. I’m comfortable on camera, with voiceovers, product demonstrations, testimonials, and lifestyle-style content, and I’d love to help bring your brand to life in a way that feels real and engaging.
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