Joey Lucas

About Joey

I’m a Dubai-based content creator and professional hairstylist with over 18 years of experience in the beauty industry. As a K18 Middle East Ambassador, I combine genuine expertise with an engaging, personality-led approach that makes educational content feel entertaining and accessible. I create polished, relatable short-form content across beauty, hair, lifestyle and travel, including product demonstrations, expert recommendations, tutorials, storytelling and authentic brand experiences. I’m confident both behind and in front of the camera and love helping brands communicate their value in a way that feels credible, natural and memorable.