UGC Creator

Shella Hair

I'm Shella — a UGC Beauty & Wellness Specialist who creates content that feels real because it is real. My content isn't about holding products and smiling. It's about transformation. I spent 14 years in survival…

Shella Hair, UGC creator
8 work samples

About Shella

I'm Shella — a UGC Beauty & Wellness Specialist who creates content that feels real because it is real. My content isn't about holding products and smiling. It's about transformation. I spent 14 years in survival mode before rebuilding my life — and now I bring that same raw, vulnerable energy to every skincare routine, wellness product, and brand story I tell. What I bring to brands: Authentic, filter-free storytelling that builds trust with audiences 730+ days sober and documenting my healing journey publicly High-engagement content with women 25-45 on their own wellness journeys Multiple content formats: talking-head, GRWM, product showcases, transformation narratives Content style: Lo-fi, personal narration, step-by-step routines, vulnerable hooks that stop the scroll Brands I've worked with: Avène, Farmacy Beauty, Liquid I.V., Better Sour, YOU'R Skin, Bubble, and CocoKind.  I am Based in Florida 🌴 | Available for gifted + paid collaborations 📩 @JourneyToShella on all platforms

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