Instagram Growth Strategy: Finding Your Niche

Your content isn't bad but your strategy just might be... If I had to start my Instagram from zero, here's exactly the steps that I would do. Hello, if you're new here, I'm Joy, a lifestyle, fashion, and beauty creator and I'm here to teach you how to grow an audience, land brand deals, and create a page people actually want to come back to. This is part two of my series here on Instagram. INSTAGRAM GROWTH 101 "finding your niche" First I'd figure out my niche or my creative direction. Who do I want to engage? First I'd figure out my niche or my creative direction. I'd ask myself these three questions. What do I enjoy talking about? What do people already come to me for? And, what kind of content do I actually want to create? Whether you love travel, beauty, wellness, fashion or something completely different. The biggest difference you can make is figuring out what problem you can solve for your audience. What problem can I solve? Take that creative idea that's in your mind and put yourself in somebody else's shoes. The goal is to create unselfish content. Which is content that gives people a reason to stop scrolling, save, share, and come back. Instead of my nightly skincare routine, do my nightly skincare routine for combination or oily skin. Instead of what I wore today, put what I wore today as somebody trying to find their own personal style. Your niche tells people what you talk about. But the value you provide is what gives them a reason to follow. Follow + Save this reel because we're just getting started!!