Yellow toothpaste tube with pineapple and coconut branding

personal care · product demonstration

About this work

This video showcases a bright yellow tube of "Cocoshine" toothpaste, featuring "Piña Colada" flavor. The packaging highlights its whitening properties without peroxide, powered by NanoXIM, and a fluoride-free formula. The video demonstrates applying the toothpaste to a toothbrush and brushing teeth, conveying a sense of refreshing clean.

Read the transcript

That 3% nHA, every brush. That's the sweet spot -- not too harsh, not too sweet. We got there with enamel-mimicking minerals that make up 93.5% of our formulas and is certified safe for oral care. "The silky-smooth texture. Modern-mile science. No fluoride needed. Only a clean you'll obsess over." Whiten in 1 week. Low-abrasion formula. Certified safe for oral care. Thoughtful ingredients. Microbiome-friendly xylitol. pH-balancing baking soda. Ultra-nourishing coconut oil. Super-soothing aloe vera. Enhanced with NanoXIM. No added Fluoride. Triclosan. Sulfates. Peroxide. Parabens. Artificial. Dyes. Glycol. SLS. "See testing details at cococlab.com/cocoshine" Meet cocolab. Say hi@cocolab.com Dentist-designed Smilecare system. Behind the bold formula: A dentist who believes in a phenol-powered clean with 3% nHA, the payoff: a whiter smile, a healthier mouth, and a microbiome that's perpetually protected. Only a clean you'll obsess over. "Ingredients: Water, glycerin, silica, xylitol, hydroxyapatite (nano), cony alcohol, coco", "(coconut) oil (aloe vera), circus barbadensis leaf juice, sodium bicarbonate, sodium lauryl sarcosinate. Contains certified organic xylitol and aloe barbadensis leaf juice. Made in the USA. Designed & dist. by CocuLAB. San Francisco, California 94104. COCOLAB. FSC. F5C01289. 850063744502. Cocoshine Whitening Toothpaste. 3% Nano-Hydroxyapatite. Whitens without peroxide. Powered by NanoXIM. Non fluoride clean. 4oz (113g). That 3% nHA, every brush. That's the sweet spot not too harsh, not too sweet. We got there with enamel-mimicking minerals that make up 93.5% of our formulas and is certified safe for oral care. The silky-smooth texture. Modern-mile science. No fluoride needed. Only a clean you'll obsess over. Whiten in 1 week. Low-abrasion formula. Certified safe for oral care. Thoughtful ingredients. Microbiome-friendly xylitol. pH-balancing baking soda. Ultra-nourishing coconut oil. Super-soothing aloe vera. Enhanced with NanoXIM. No added Fluoride. Triclosan. Sulfates. Peroxide. Parabens. Artificial. Dyes. Glycol. SLS. See testing details at cococlab.com/cocoshine. Meet cocolab. Say hi@cocolab.com Dentist-designed Smilecare system. Behind the bold formula: A dentist who believes in a phenol-powered clean with 3% nHA, the payoff: a whiter smile, a healthier mouth, and a microbiome that's perpetually protected. Only a clean you'll obsess over. Ingredients: Water, glycerin, silica, xylitol, hydroxyapatite (nano), cony alcohol, coco. (Coconut) oil (aloe vera), circus barbadensis leaf juice, sodium bicarbonate, sodium lauryl sarcosinate. Contains certified organic xylitol and aloe barbadensis leaf juice. Made in the USA. Designed & dist. by CocuLAB. San Francisco, California 94104. COCOLAB. FSC. F5C01289. 850063744502. Cocoshine Whitening Toothpaste. 3% Nano-Hydroxyapatite. Whitens without peroxide. Powered by NanoXIM. Non fluoride clean. 4oz (113g). I am not a big fan of mint. I think it's aggressive and it burns my mouth. But this Piña Colada toothpaste is the best thing that I've ever used. The Nano-Hydroxyapatite helps to restore enamel and protect your teeth without fluoride. So it's a little bit more natural. This toothpaste was developed by dentists. And it's your signature smilecare system. Tube & cap made with recycled material. Cocoshine. Piña Colada. Whitening Toothpaste. 3% Nano-Hydroxyapatite. Whitens without peroxide. Powered by NanoXIM. Non fluoride clean. 4oz (113g). If you're a tired millennial romanticizing small wins, this is your sign. We may not have affordable housing, but hey, we have tropical toothpaste. Click the orange cart below and you can take your mouth on a tropical vacation too.

Created by

Krista Gladney

Work with Krista