Marta

About Marta

Hi, I’m Marta Nihei—a Canadian UGC creator, registered nurse, and mom to an 11-year-old boy, based in Edmonton with Southern California as my second home. I create relatable lifestyle content rooted in everyday life: busy mom routines, beauty and fashion, fitness, cozy home updates, travel, and life with our Bernedoodle. As a tween boy mom and hockey mom, I also bring a natural perspective to family products, gaming, toys, and active kids’ lifestyles. My style is warm, conversational, and playful. I love combining honest storytelling, humour, and beautiful visuals to show how a product fits into real life—whether that’s simplifying a hectic morning, finding an outfit that makes me feel confident, or discovering something my son is excited about. For brands, I create product demonstrations, unboxings, voiceovers, lifestyle videos, and talking-to-camera content for organic social channels and paid advertising. My goal is to help viewers understand the product, see its value, and picture themselves using it. I’m especially drawn to partnerships in beauty, fashion, wellness, home, family, pets, and travel. I bring a relatable perspective as a woman in her 40s balancing motherhood, a nursing career, and making time for herself.