UGC Creator
Michelle Zorob
Hey! I’m Michelle a short-form content creator with 20 years of background in beauty, style, and visual branding. I craft relatable, high-converting UGC, aesthetic product showcases, and engaging voiceovers that turn…
Selected work
Made by MichelleMy Work
This direct-to-consumer UGC ad uses a classic problem-solution approach to position Bully Bunches Sticks as an effortless alternative to dog dental care. It opens with a high-relatability hook targeting dog owners who struggle to clean their pet's back molars, establishing trust through a personal story about the daily wrestling match of brushing Rocky’s teeth. The creative strategy hinges on reframing the chew stick as a clever "workaround" that trick's the dog into cleaning its own hard-to-reach teeth through chewing. It concludes by rapidly stacking value propositions
Fashion Nova Style Transitions with Cozy Seating Nook
A dynamic portfolio video showcasing outfit changes against a backdrop featuring a stylish seating nook. The creator transitions through several looks, including a gray turtleneck set, a graphic tee with jeans, and a brown loungewear set, before finishing in a red long-sleeved top and wide-leg pants. The video highlights the versatility of the apparel and the inviting ambiance of the space. The "FASHIONNOVA" logo is prominently displayed.
L'Oréal Panorama Mascara in Brown for a Soft, Natural Look
This video showcases the L'Oréal Panorama Mascara in brown as an excellent choice for achieving a natural, everyday look. The creator highlights how the brown mascara provides definition without appearing too harsh, making eyes look more open. The video features a close-up of the product and application, demonstrating the wand's ability to catch every lash for soft definition, zero clumps, and full volume. It's presented as an effortless addition to a daily makeup routine.
About Michelle
Hey! I’m Michelle a short-form content creator with 20 years of background in beauty, style, and visual branding. I craft relatable, high-converting UGC, aesthetic product showcases, and engaging voiceovers that turn casual scrollers into loyal customers.
Have something in mind?