UGC Creator
Nikki mascaro
I’m 45, a mum of two teenage girls and definitely not your average midlife creator. Think abs, tattoos, an active lifestyle and a healthy dose of no-BS attitude. I create honest, relatable and often humorous content…
Selected work
Made by NikkiHigh-protein, low-calorie breakfast recipe
A creator demonstrates how to prepare a shakshuka-style dish featuring eggs, chicken, vegetables, and spices. The recipe is presented as a high-protein, low-calorie meal suitable for maintaining a calorie deficit. The video highlights the cooking process and nutritional information, emphasizing its satiety benefits.
Creator's Journey: Building a Paid Subscriber Base on Substack
A creator shares their experience and progress using Substack to build a paid subscriber base. The video highlights their creator stats, including the number of subscribers and gross revenue, and outlines their goal of reaching 200 paid subscribers by the end of the year. The creator discusses their strategy of posting on the platform and their belief in not gatekeeping information, offering a guide to those interested. The format is a direct-to-camera style video with on-screen text overlays and screen recordings of their Substack creator dashboard.
About Nikki
I’m 45, a mum of two teenage girls and definitely not your average midlife creator. Think abs, tattoos, an active lifestyle and a healthy dose of no-BS attitude. I create honest, relatable and often humorous content about navigating life, confidence, relationships, staying fit ,dating, independence and making the most of your 40s. With 35K+ followers, my audience is 68% female, 72% aged 35–55 and 68% UK-based. My content resonates with women who want to feel good, look after themselves, stay confident and independent, and refuse to believe life gets smaller after 40. I’ve partnered with brands across lifestyle, wellness, travel and more, creating authentic, personality-led content that feels natural to my audience rather than like a traditional advert.
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