What brands are actually offering UGC creators right now, aggregated from public brand listings. Not survey answers, not vibes: posted budgets.
Median offer
$200
per public paid listing
Typical range
$50–$550
25th to 75th percentile
Top of market
$1270+
90th percentile
Based on 155 public brand listings with posted budgets, from 352 paid listings tracked in the last 90 days. A further 3% of all listings offered gifted product only (no cash).
These are opening offers from brands in public listings, which means two things. First, they skew low: public call-outs attract volume applicants, while bigger budgets are negotiated privately. Treat the median here as a floor, not a target. Second, they are real: every number comes from a budget a brand actually posted, not from what creators say they charge.
Usage rights are the biggest multiplier: content a brand can run as paid ads is worth a multiple of organic-only content, and perpetual rights are worth more than 30-day windows. After that: raw plus edited deliverables, exclusivity, and proven performance in the brand's niche. Work out your own number with the UGC rate calculator, which factors in deliverables, usage rights, and experience.
UGC Roster continuously tracks public brand listings (creator call-outs posted publicly with a stated budget). Dollar figures are parsed from each listing's compensation text; ranges count at their midpoint; figures under $10 or over $20,000 are excluded as noise. The dataset covers a rolling 90-day window and refreshes throughout the day. No private contract or payout data is included.
These numbers are free to cite with attribution and a link: "Source: UGC Roster Rates Report, ugcroster.com/ugc-rates-report". The page updates continuously, so link rather than screenshot if you want your citation to stay accurate.
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