Maybelline SuperStay Matte Ink: 5AM to 11PM Wear Test
Beauty · Product Demo
About this work
29-second vertical UGC video (9:16) for Instagram Reels and TikTok. It’s driven by music, with beat-synced cuts and short on-screen text in English. No voiceover, no captions. A real day-in-the-life wear test. The video opens with the product and the application at 5AM, then follows me through a long workday, staying hydrated, and a sweaty home workout. It ends at 10:57PM with a close-up check showing the lipstick still in place. A large on-screen clock and a “5AM → 11PM” day progress bar track the real time of each scene, so the viewer feels the hours go by.
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