UGC Creator · Windsor, United States
Luana Baioni
I love building connections between brands and customers through real, relatable stories told in my content.
Selected work
Made by LuanaMaybelline SuperStay Matte Ink: 5AM to 11PM Wear Test
29-second vertical UGC video (9:16) for Instagram Reels and TikTok. It’s driven by music, with beat-synced cuts and short on-screen text in English. No voiceover, no captions. A real day-in-the-life wear test. The video opens with the product and the application at 5AM, then follows me through a long workday, staying hydrated, and a sweaty home workout. It ends at 10:57PM with a close-up check showing the lipstick still in place. A large on-screen clock and a “5AM → 11PM” day progress bar track the real time of each scene, so the viewer feels the hours go by.
The Miracle Paste Glow-Up
30-second vertical (9:16) UGC ad for TikTok, Instagram Reels and paid social. Faceless and hands-only, filmed in a real home kitchen. It’s edited to the beat of the music and works without voice-over, so it’s ready for organic posting or paid ads. Beat-synced storytelling: every cut lands on the beat. The wipe-off plays in slow motion during the music’s breakdown, and the clean result is revealed exactly when the beat drops back in.
ORICO Magnetic Portable SSD | UGC Unboxing
The story starts from a pain every creator knows: “Storage full.” The video opens on the finished product to hook the viewer. Then a “storage full” alert pops up and gets crossed out, setting up the idea: “stop deleting content to create more content.” Every cut lands on the beat of the music. The reveal of the SSD is timed to the song’s drop, so the product shows up at the most exciting moment. Short on-screen text in a soft yellow carries the message without a voice-over, and it only appears at key moments so some scenes can breathe.
Redken Acidic Bonding Concentrate | Shower Routine to Defined Curls
The edit follows the song. Every cut lands on a beat. The shower routine plays over the calmer part of the track, which slowly builds, and the music drops right as the final result appears, so the transformation feels like a payoff. A slow-motion hair flip shows the bounce and definition of the curls. Soft natural window light keeps the result authentic, with no retouching on the hair. Every shot keeps the focus on the product in use and its effect on the hair. The video ends with a playful kiss to camera, which adds personality and makes it feel like real creator content.
Downy Wrinkle Releaser: “My Secret to a Hotel Bed at Home”
The hook leads with the result, “my secret to a hotel bed at home,” before showing the product. The product is presented as a lifestyle upgrade, not a laundry chore. The edit moves from the made bed to the product reveal, then to the spray-and-smooth demo, and ends on the full hotel-style bed with the bottle in frame.
About Luana
I spent 10+ years on the other side of the screen, building social media strategy for brands like Coca-Cola, Harley-Davidson, and Avon. I know what makes a campaign work, what makes a brief land, and what makes an audience stop scrolling. Now I'm bringing that eye to the customer side. As a Brazilian living abroad, I create honest, story-driven content that people actually trust. You're not just getting a creator. You're getting a strategist who understands your goals before you say them.
Have something in mind?