Redken Acidic Bonding Concentrate | Shower Routine to Defined Curls

Hair & Beauty · Testimonial

About this work

The edit follows the song. Every cut lands on a beat. The shower routine plays over the calmer part of the track, which slowly builds, and the music drops right as the final result appears, so the transformation feels like a payoff. A slow-motion hair flip shows the bounce and definition of the curls. Soft natural window light keeps the result authentic, with no retouching on the hair. Every shot keeps the focus on the product in use and its effect on the hair. The video ends with a playful kiss to camera, which adds personality and makes it feel like real creator content.

Created by

Luana Baioni

Work with Luana ↗