UGC Creator
Penny Maucieri
I’m a Canadian content creator and entrepreneur with 25+ years of business experience and a passion for travel, tourism, lifestyle and outdoor storytelling. I create engaging, relatable content that combines…

Selected work
Made by PennyWhen NOT to Start an Online Store
This video discusses who should and should not start an online store, emphasizing that while AI tools can simplify the process of building a store, finding products, and overcoming technical hurdles, they do not guarantee instant success and still require significant effort and customer understanding to build a business. The creator highlights that AI makes it easier but not magical, and business owners must still actively participate.
What NOT to sell in your online store
Tips for starting an online store: what products to avoid, like items that are too easy to find, heavy, fragile, or have sizing issues that lead to returns. Instead, focus on products that are lightweight, solve a problem, and offer good profit margins. Consider impulse buys and items that elicit an immediate "I need that!" reaction. The video also mentions createmystore.ai as a resource for building your store and finding suppliers.
Launching an Online Store in 2026: Less Than You Think
This video explains that starting an online store in 2026 requires less than previously thought. The creator highlights that coding, web design skills, extensive planning, and long hours spent building a website are no longer necessary. The video suggests that having an idea and the right tools, like createmystore.ai, are sufficient to launch a functional Shopify store, covering design, product, and store setup.
AI-Powered Shopify Store Creation Demo
This video demonstrates how to quickly build a Shopify store using an AI-powered website builder. The process includes selecting a niche (Beauty & Skincare in this case), customizing design preferences, and letting the AI generate the store's branding, homepage, product pages, and descriptions. The creator adds a product to the store at the end of the demonstration.
Scenic Alberta landscapes and a woman in a cowboy hat
This portfolio video showcases the natural beauty of Alberta, Canada, featuring diverse landscapes such as canyons, waterfalls, mountains, and rolling hills. The footage is presented in a montage format, interspersed with shots of a woman wearing a cowboy hat and dress, often posing by the roadside. The visual style emphasizes the grandeur of nature and a sense of journey.
Sparkling Mineral Water Review
A person shares their experience trying a new sparkling mineral water beverage. They open the can, pour the drink over ice, and take a sip, offering their initial thoughts on the taste and refreshment.
Woman Reviews Acne Patches
A woman reviews hydrocolloid patches for blemishes. The video shows the product packaging and the application of the patches. The creator discusses the product's features and benefits.
Mindful Moment Ritual with Incense and Tea
A creator showcases a personal ritual for finding calm amidst a busy life. The video features moments of meditation with incense, journaling, and enjoying tea. It highlights the use of botanical incense sticks to set a mood and create a moment of peace before starting the day. The visual approach emphasizes tranquility and self-care.
Couple enjoying a day on the water
A couple is seen on a paddleboard in a body of water, surrounded by trees and mountains. The video features a close-up of the woman, then a shot of both individuals smiling at the camera. The final segments display a black screen with a logo. The overall tone suggests a moment of shared enjoyment and leisure.
Woman pulling candy from a handbag
This video features a woman pulling out several bags of candy from her handbag. The bags are brightly colored and appear to contain gummy candies. The camera is framed at a medium shot, focusing on the woman's upper body and the handbag. The content is presented in a video format.
Interactive learning app for curious children aged 5-12
This video showcases a learning app designed for children aged 5-12, featuring interactive stories and explorations across various subjects like space, money, and emotions. The app encourages children to ask questions, make decisions, and solve problems through personalized learning adventures. It is available on iOS, Android, and web.
Landscaper's Day in Calgary
A day in the life of a self-employed landscaper in Calgary. The video shows a shopping trip for plants and materials, followed by installation and beautification of outdoor spaces, including rooftop patios and building entrances. It captures the 'before' and 'after' of various landscaping projects.
Organizing sneakers by color and style
This video shows a person taking inventory of their collection of sneakers before organizing them. The person kneels on the floor and reviews a notebook, surrounded by multiple pairs of canvas sneakers in various colors including white, silver, teal, black, and light pink. The content highlights personal organization and collection management.
Video about men's mental health and suicide prevention
This is a personal video discussing the importance of men's mental health. It begins with a quote overlay on a woman's face, then transitions to a silhouette of a man with two children, accompanied by statistics about suicide in Canada. The creator shares personal reasons for the video's importance, referencing lost loved ones and her experience raising two boys. The video emphasizes the need for men to feel comfortable talking, feeling, and asking for help. It concludes by providing the 988 suicide and crisis lifeline number for Canada and the U.S. The video uses text overlays and emotionally
About Penny
I’m a Canadian content creator and entrepreneur with 25+ years of business experience and a passion for travel, tourism, lifestyle and outdoor storytelling. I create engaging, relatable content that combines beautiful destinations and experiences with personality, humour and authentic storytelling. From mountain getaways and tourism experiences to lifestyle, hospitality and brand-focused UGC, I love creating content that makes viewers feel like they’re right there experiencing it with me.
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