One Workspace to Scale
Your Creator Agency
Add your creators in seconds, then pitch 86K+ brands on their behalf.One dashboard for every roster, deal and payout.
From $199/mo · No creator sign-up needed · Cancel anytime
Brands your creators can pitch tomorrow
0M+
Creators in database
0K+
Verified brand contacts
0+
Automated pitches per week
$0
Per month to start, no contracts
Running an agency
without Roster.
Spreadsheets, tabs and copy-paste pitches stop scaling long before your roster does.
per week on admin
Your week goes to spreadsheets
Tracking creators, campaigns and payments by hand instead of closing the next deal.
for 5 replies
Pitches sent one by one
Copy-paste emails for each creator. Multiply by ten and outreach becomes a full-time hire.
per month in tools
Five tools, none of them talking
A CRM, a project tracker, a payments sheet and a messaging app, duct-taped together.
creator ceiling
Stuck at ten creators
Every new signing means more admin, not more revenue. The ops cap your roster.
Your whole roster,
in one workspace.
Name, socials, niche. No invite, no sign-up, no waiting on them to accept.
Roster
12 creators · 4 niches
Emmarie Jensen
Beauty · Skincare
Dee Dee Estes
Lifestyle · Home
Mackenzie Dudzik
Wellness · Fitness
Nicola Power
Health · Nursing
Brittany Page
Beauty · UGC
Melinda Blaine
Food · Family
Pitch 86K+ brands
on their behalf.
Each creator gets their own angle, sent from your inbox on a schedule you set.
Creator outreach
sent from sarah@agency.com1,247
pitches this week
86K+
brand contacts
9%
reply rate
Emmarie J. → Lumina Skincare
"Emmarie shot 3 skincare ads last month…"
Mackenzie D. → Clear30
"Her wellness audience is 78% women 25-40…"
Brittany P. → Fizzie
"Brittany's last unboxing hit 42K views…"
Nicola P. → NutraHarmony
"A nurse talking supplements converts…"
Dee Dee E. → Drink Loom
"Her kitchen content is your exact demo…"
Why Roster
Everything else is
duct tape and overtime.
Spreadsheets hand you the admin. A new hire eats the margin. Roster runs outreach and ops for the whole roster.
 Roster | Spreadsheets | Ops hire | Point tools | |
|---|---|---|---|---|
| Who does the outreach | Roster. You reply. | You, one email at a time | Your new hire | Still you |
| 86K+ verified brand contacts | Partial | |||
| Pitches personalized per creator | Partial | |||
| Add creators without their sign-up | ||||
| Every brand reply in one inbox | Partial | Partial | ||
| Campaign & deliverable tracking | Partial | |||
| Payment tracking per creator | Partial | Partial | ||
| 1M+ creator database for new talent | Partial | |||
| Cost to run 15 creators | $399/mo | Your evenings | $4K+/mo | $500+/mo |
| Ops-hire cost based on a part-time coordinator. | Get started |
Who does the outreach
86K+ verified brand contacts
Pitches personalized per creator
Add creators without their sign-up
Every brand reply in one inbox
Campaign & deliverable tracking
Payment tracking per creator
1M+ creator database for new talent
Cost to run 15 creators
Pricing
One subscription.
Your whole roster.
No contracts, no per-seat pricing, cancel anytime.
Starter
5 creators, 500 pitches/week
- Up to 5 creators on roster
- 500 pitches/week across roster
- Add creators manually (no invite needed)
- Brand outreach automation
- 86K+ verified brand contacts
- Outreach tracking & analytics
- In-app messaging
Growth
15 creators, 1,500 pitches/week
- Everything in Starter
- Up to 15 creators on roster
- 1,500 pitches/week across roster
- Automated follow-ups
- Custom pitch templates per creator
- Creator switcher dashboard
- Payment tracking
Scale
50 creators, 5,000 pitches/week
- Everything in Growth
- Up to 50 creators on roster
- 5,000 pitches/week across roster
- Unlimited team seats
- Dedicated account manager
- Priority support
“Our customers are 50-plus, so we need older creators, and those are the hardest to find. I posted what we were selling and Roster filled the roster in days: found them, briefed them, signed them, paid them. I approved the ads. That used to be six weeks of my life per campaign.”
Cutler Castillow
Founder, Stēlo Health
“I posted the brief on a Monday. By Wednesday Roster had found and signed five street interview creators, without me messaging a single one. Final cuts landed faster than any agency we have used.”
Sam Lim Achatz
Founder, HiSnaps
“We cancelled our $6K/mo agency retainer. Sourcing, briefs, contracts, revisions, payouts, all of it just runs in Roster now. My job is approving the ads.”
Bill B.
Co-founder, Drink Loom
“Our CPA dropped 42%. Roster keeps briefs going out and footage coming in without anyone on my team touching it, so we went from 10 videos a month to 120+ and finally have enough creative to test.”
Nikolas Adjan
Founder, Unrot
“I used to spend 15 hours a week finding creators, sending briefs, and chasing files. Roster does that part now and pings me when something needs a yes. I am down to about 2 hours a week.”
Ben C.
Founder, CHZR
Your first week
Sign-up to first brand deal in 7 days. Here's how.
Day 1
Add your roster
Sign up and add creators by name, socials and niche. No invites, no waiting on anyone to accept.
Day 2-3
Outreach starts sending
Connect your inbox, pick target niches, and Roster pitches brands for every creator on a schedule you set.
Day 4-6
Replies land in one inbox
Brand replies come back tagged by creator. Opens, replies and interested leads tracked across the roster.
Day 7
You close the deals
Negotiate terms, send the contract and run the campaign from the same dashboard the pitch went out from.
Day 1
Add your roster
Sign up and add creators by name, socials and niche. No invites, no waiting on anyone to accept.
Day 2-3
Outreach starts sending
Connect your inbox, pick target niches, and Roster pitches brands for every creator on a schedule you set.
Day 4-6
Replies land in one inbox
Brand replies come back tagged by creator. Opens, replies and interested leads tracked across the roster.
Day 7
You close the deals
Negotiate terms, send the contract and run the campaign from the same dashboard the pitch went out from.
FAQ
Depends on your plan. Starter supports up to 5 creators, Growth up to 15, and Scale up to 50. You can add creators manually without them needing to sign up.
Connect Gmail or Outlook, configure your email templates, and select target niches. The system sends personalized pitches to relevant brands from our database of 86K+ verified contacts on behalf of each creator in your roster.
Starter is $199/mo (5 creators, 500 pitches/week), Growth is $399/mo (15 creators, 1,500 pitches/week), and Scale is $799/mo (50 creators, 5,000 pitches/week). No contracts, cancel anytime.
No. You can add creators manually by entering their name, socials, and niche. No invite required. If a creator is already on Roster, you can optionally link their account.
Most agencies are fully operational within a day. Add your creators, connect your email, and start pitching brands right away.
Add your roster, connect your inbox, and Roster pitches 86K+ brands on their behalf. You manage the deals that come back.
From $199/mo · No contracts, cancel anytime