Roster runs the whole creator program, start to finish.You just approve the content.
7-day free trial · Cancel anytime
Trusted by 300+ DTC and agency teams
30K+
Vetted marketplace creators
1M+
Influencer contacts
300+
Qualified applicants guaranteed
$4.8M+
Paid to creators
.
Affiliate, paid and organic, run from one place.
Affiliate & Gifting
Affiliate that runs itself
Codes go out, Shopify orders attribute themselves, commissions get paid.
Paid Social
Ad-ready UGC, hands-off
Brief on Monday. Approve raw 9:16 footage with usage rights by Friday.
Organic Campaigns
Organic reach, zero ad spend
Creators post. Roster tracks each post and ties it to reach and revenue.
30K+ vetted creators, searchable by niche, rate and past work.
Paste a link. Roster writes hooks, shot list, deliverables.
Approve the ad, Stripe pays the creator. 1099s handled.
"Find 20 fitness creators under 100K and send the brief." Done.
Our creators
Your next winning creator is already here
Every creator is vetted and ready to shoot.
Mackenzie D.
Los Angeles, CA
Adam A.
Toronto, CA
Claudia P.
Miami, FL
Aarav S.
Seattle, WA
Julia L.
Austin, TX
Daniel K.
New York, NY
Russka J.
Atlanta, GA
Mateo R.
Chicago, ILMackenzie D.
Los Angeles, CAAdam A.
Toronto, CAClaudia P.
Miami, FLAarav S.
Seattle, WAJulia L.
Austin, TXDaniel K.
New York, NYRusska J.
Atlanta, GAMateo R.
Chicago, IL
Sahara R.
Los Angeles, CA
Diego M.
San Diego, CA
Carolina F.
Miami, FL
Kenji O.
Austin, TX
Rosalia S.
New York, NY
Owen M.
Portland, OR
Sevgi I.
Chicago, IL
Jordan W.
Atlanta, GASahara R.
Los Angeles, CADiego M.
San Diego, CACarolina F.
Miami, FLKenji O.
Austin, TXRosalia S.
New York, NYOwen M.
Portland, ORSevgi I.
Chicago, ILJordan W.
Atlanta, GAWhy Roster
Marketplaces hand you the creators and the work. CRMs hand you a spreadsheet. Roster runs the campaign and hands you the ads.
 Roster |  |  |  | |
|---|---|---|---|---|
| Who runs the campaign | Roster. You approve. | You order and review | You manage creators | Your team, in a CRM |
| Finds and pitches creators for you | Partial | |||
| Vetted marketplace + 1M+ database | Marketplace only | Partial | Bring your own | |
| Briefs written and sent for you | Partial | |||
| Contracts, usage rights, FTC built in | Partial | |||
| Frame-level revisions | Partial | |||
| Creators paid on approval | Per video, upfront | Partial | Partial | |
| Post performance tracked automatically | Partial | |||
| Runs from Claude (MCP) | ||||
| Time to first ad | Days | 1-2 weeks | Weeks | Weeks |
| Comparison based on public product information. | Get Started |
Who runs the campaign
Finds and pitches creators for you
Vetted marketplace + 1M+ database
Briefs written and sent for you
Contracts, usage rights, FTC built in
Frame-level revisions
Creators paid on approval
Post performance tracked automatically
Runs from Claude (MCP)
Time to first ad
What brands say
“Our customers are 50-plus, so we need older creators, and those are the hardest to find. I posted what we were selling and Roster filled the roster in days: found them, briefed them, signed them, paid them. I approved the ads. That used to be six weeks of my life per campaign.”
Cutler Castillow
Founder, Stēlo Health
“I posted the brief on a Monday. By Wednesday Roster had found and signed five street interview creators, without me messaging a single one. Final cuts landed faster than any agency we have used.”
Sam Lim Achatz
Founder, HiSnaps
“We cancelled our $6K/mo agency retainer. Sourcing, briefs, contracts, revisions, payouts, all of it just runs in Roster now. My job is approving the ads.”
Bill B.
Co-founder, Drink Loom
“Our CPA dropped 42%. Roster keeps briefs going out and footage coming in without anyone on my team touching it, so we went from 10 videos a month to 120+ and finally have enough creative to test.”
Nikolas Adjan
Founder, Unrot
“I used to spend 15 hours a week finding creators, sending briefs, and chasing files. Roster does that part now and pings me when something needs a yes. I am down to about 2 hours a week.”
Ben C.
Founder, CHZR
Day 1
Say what to sell
Post your brief and budget. Five minutes.
Day 2-3
Roster fills the roster
100+ creators apply, ranked by fit. Pick your shortlist.
Day 4-6
Briefs, contracts, first cuts
Contracts go out automatically. First cuts land with feedback pinned to the frame.
Day 7
You approve. Creators get paid.
Approve the ads. Roster pays creators, files usage rights, ships content to your ads manager.
Day 1
Say what to sell
Post your brief and budget. Five minutes.
Day 2-3
Roster fills the roster
100+ creators apply, ranked by fit. Pick your shortlist.
Day 4-6
Briefs, contracts, first cuts
Contracts go out automatically. First cuts land with feedback pinned to the frame.
Day 7
You approve. Creators get paid.
Approve the ads. Roster pays creators, files usage rights, ships content to your ads manager.
Most agencies charge $5K-$15K/mo. Roster starts at $379/mo, and Managed plans (we run it for you) start around $5K/mo. Brands that switched save $4K-$12K/mo and ship 3-5x more content.
Applicants start arriving within 48 hours. Most brands have creators signed inside two days and first cuts by day five. Compare that to the 3-6 week agency turnaround.
You say what to sell and set a budget. Roster sources creators, sends pitches and follow-ups, writes and sends the brief, drafts the contract, collects deliverables, and pays creators when you approve. Anything that spends money or commits your brand is one click from you. Everything else runs.
On the Managed plan, yes. A Roster strategist owns the campaign and delivers ads to your account. On the Software plan, Roster runs the ops layer (sourcing, outreach, briefs, contracts, payouts) so your team spends its time approving ads, not chasing them.
Paid Meta and TikTok spark ads, whitelisted handles, affiliate programs, gifting, and hybrid briefs. All through one pipeline - no separate tools needed.
Through Stripe, the moment you approve the deliverable. Every payment is tied to the contract and the video, and it is 1099-ready.
Yes. Invite your existing creators and run briefs, payments, and contracts through Roster. Keep your relationships, cut the admin by 80%.
Built-in contracts cover usage rights, exclusivity, term length, and FTC disclosure. Set it up once - every creator signs the same thing. No more $500 legal reviews.
Every week without fresh creative costs you in rising CPMs and missed tests. Post your first brief today - content lands in 7 days.