How do creators get paid?

Stripe Connect handles every payout. The moment you approve content, the creator gets paid. No Venmo, no manual transfers, no chasing invoices. Every payment is 1099-ready and exportable.

What types of creator programs does Roster support?

Paid Meta and TikTok spark ads, whitelisted handles, affiliate and commission deals, gifting and seeding, and hybrid briefs. Same pipeline for all of them.

Do you replace our creative agency?

On the Managed tier — yes, that's the point. On Standard and Premium, we replace the operations layer (sourcing, contracts, payouts, briefs) so your agency or in-house team can focus on creative direction.

Can we bring our own creators?

Yes. Invite creators you already work with into your Roster workspace and run briefs, payments, and contracts through us. We don't lock you into our pool.

How are usage rights handled?

Built-in contracts cover usage rights, exclusivity, term length, and FTC disclosure. Your legal team can review and customize the template once — every creator signs the same thing going forward.

DTC brands shipping creative weekly, performance agencies running multiple clients, and in-house teams that need creator ops without building it in-house.

Is there a free trial?

Yes. 7 days, no credit card required.

Trusted by 50+ DTC and agency teams

Ship Winning Creator Ads
in Days, Not Months

Q: How fast can we launch a brief?

Most brands send their first brief within 24 hours of signup. From brief sent to first creator submission averages 4-6 days.

Source, brief, manage, and pay creators in one place.

Start a Campaign I'm a Creator

2.4x ROASBeauty

3.8x ROASSupps

Roster creators have worked with brands like

Creators

50K+

Qualified applicants guaranteed

100+

Brief to first cut

<48hr

Affiliate & Gifting

Affiliate programs that actually scale

Send product, track posts, reward creators. Roster handles addresses, contracts, FTC, and payouts.

Learn More

Bulk seeding

Addresses collected automatically

Commission tracking

Affiliate links baked in

FTC contracts

Auto-attached to every collab

Performance dashboard

Posts, reach, conversions

Paid Social & UGC Ads

UGC that ships every week

Brief creators, get raw footage in 5-10 days, run paid ads from creator handles or your own.

Learn More

Structured briefs

Hooks, shot lists, references

Frame-level revisions

One-click approvals

Whitelisted ads

Permissions in-platform

Usage rights

Raw footage included

One workspace. Same creators. Same payouts. Same source of truth.

What you get

The whole creator campaign, end-to-end.

Creator sourcing

Find the right creators

Search 50,000+ pre-vetted creators by niche, style, and platform. Get a curated shortlist for every brief.

Book a Demo

Niche-matched creators

Filtered by vertical, style, content type

Portfolio previews

See past work before you shortlist

Vetted applications

Every creator pre-screened and rated

Bring your own

Invite creators outside our pool, manage them in the same dashboard

Emmarie Jensen

@emmarie_lane

51K

32K

4.2%

Eng

Message

Hire

Dee Dee Estes

@deedeeunfiltered1

282

10.5K

3.1%

Eng

Message

Hire

Nicola Power

@Nicolapowerxo

4.2K

1.8K

8.4%

Eng

Message

Hire

Cindy Nuñez

@cindy2495

9.8K

4.7K

4.9%

Eng

Message

Hire

Melissa Suero

@meliza608

1.4K

890

8.9%

Eng

Message

Hire

Emmarie Jensen

@emmarie_lane

51K

32K

4.2%

Eng

Message

Hire

Dee Dee Estes

@deedeeunfiltered1

282

10.5K

3.1%

Eng

Message

Hire

Nicola Power

@Nicolapowerxo

4.2K

1.8K

8.4%

Eng

Message

Hire

Cindy Nuñez

@cindy2495

9.8K

4.7K

4.9%

Eng

Message

Hire

Melissa Suero

@meliza608

1.4K

890

8.9%

Eng

Message

Hire

Brittany Page

@brittanyann_ugc

5.6K

3.2K

5.1%

Eng

Message

Hire

Melinda Blaine

@Melindasue02

2.9K

6.7%

Eng

Message

Hire

Jade Barton

@jadesbodygoals

11.5K

5.8%

Eng

Message

Hire

Rikki Ridgeway

@rikkirambles

3.1K

1.4K

7.2%

Eng

Message

Hire

Brittany Page

@brittanyann_ugc

5.6K

3.2K

5.1%

Eng

Message

Hire

Melinda Blaine

@Melindasue02

2.9K

6.7%

Eng

Message

Hire

Jade Barton

@jadesbodygoals

11.5K

5.8%

Eng

Message

Hire

Rikki Ridgeway

@rikkirambles

3.1K

1.4K

7.2%

Eng

Message

Hire

Briefs & production

From brief to approved asset

Build structured briefs creators actually follow. Pin feedback to the exact frame and approve with one click.

Book a Demo

Structured briefs

Creators actually follow them

Frame-level revision notes

No more "around the 23-second mark..."

One-click approvals

Approve or request changes instantly

Every round logged

Nothing falls through the cracks

9:41

Monday, June 9

Brief sent

now

Summer Skincare Hook sent to Emily P.

First cut received

2m ago

Summer_Hook_v1.mp4 uploaded by Emily P.

Revision requested

14m ago

Note pinned at 0:08 — "Cut faster to product reveal"

Asset approved

1h ago

Final cut approved — ready for ads manager

Contract signed

3h ago

Emily P. signed the usage-rights agreement

Payments & contracts

Payments & Contracts in One Click

Compliant payouts via Stripe Connect. Built-in contracts with usage rights and FTC clauses included.

Book a Demo

Stripe Connect payouts

Auto-trigger on approval

Built-in contracts

Usage rights & FTC clauses included

1099-ready records

Exportable any time

Asset library

Organized by campaign, creator, and platform

Paid this quarter

$127,820Triggers when assets are approved

Stripe Connect

Connected

1099-ready · instant payouts

Next batchACH · settles May 12 · excludes holds8 creators scheduled

Payout queue

Contracts

The network

50,000+ UGC creators. Vetted. Ready.

cel

@couldbecel

Lifestyle

118K

Followers

2.1%

Engagement

View

Message

Jourdain Wong

@jourdainwong

Entertainment

82K

Followers

23.7%

Engagement

View

Message

Deekline

@djdeekline

MusicEntertainment

47K

Followers

3.4%

Engagement

View

Message

FRANKIE ALLEN

@frankie.allen.comedian

Comedy

27K

Followers

9.9%

Engagement

View

Message

Taste of Rays

@tasteofrays_

Food

25K

Followers

2.4%

Engagement

View

Message

LOGAN D

@djlogand

Music

42K

Followers

2.4%

Engagement

View

Message

Alpine1

@alpine.builds

Gaming

15K

Followers

5.7%

Engagement

View

Message

cel

@couldbecel

Lifestyle

118K

Followers

2.1%

Engagement

View

Message

Jourdain Wong

@jourdainwong

Entertainment

82K

Followers

23.7%

Engagement

View

Message

Deekline

@djdeekline

MusicEntertainment

47K

Followers

3.4%

Engagement

View

Message

FRANKIE ALLEN

@frankie.allen.comedian

Comedy

27K

Followers

9.9%

Engagement

View

Message

Taste of Rays

@tasteofrays_

Food

25K

Followers

2.4%

Engagement

View

Message

LOGAN D

@djlogand

Music

42K

Followers

2.4%

Engagement

View

Message

Alpine1

@alpine.builds

Gaming

15K

Followers

5.7%

Engagement

View

Message

Jacqueline Binge

@my_neutralhome_style

HomeInterior

10K

Followers

11.0%

Engagement

View

Message

Charlie Walton

@charliewaltonmn

SportsFitness

8.4K

Followers

8.3%

Engagement

View

Message

Diane Richey-Ward

@pitcheywart

Photography

7.3K

Followers

3.0%

Engagement

View

Message

HoneyBee

@imjustahoneybee

ArtCraft

6.4K

Followers

3.5%

Engagement

View

Message

Jess

@inkinsomnia_tattoo

ArtTattoo

12K

Followers

2.4%

Engagement

View

Message

H&RRY

@harrymorelli

Entertainment

7.1K

Followers

2.4%

Engagement

View

Message

Bushin

@bushin_28

Education

6.6K

Followers

35.0%

Engagement

View

Message

Jacqueline Binge

@my_neutralhome_style

HomeInterior

10K

Followers

11.0%

Engagement

View

Message

Charlie Walton

@charliewaltonmn

SportsFitness

8.4K

Followers

8.3%

Engagement

View

Message

Diane Richey-Ward

@pitcheywart

Photography

7.3K

Followers

3.0%

Engagement

View

Message

HoneyBee

@imjustahoneybee

ArtCraft

6.4K

Followers

3.5%

Engagement

View

Message

Jess

@inkinsomnia_tattoo

ArtTattoo

12K

Followers

2.4%

Engagement

View

Message

H&RRY

@harrymorelli

Entertainment

7.1K

Followers

2.4%

Engagement

View

Message

Bushin

@bushin_28

Education

6.6K

Followers

35.0%

Engagement

View

Message

Browse creators — free

Why Roster

Other tools do part of the job.Roster does all of it.

	Roster	Marketplaces	DIY	Agency
Vetted creator access
Custom briefs & shot lists		Partial
Frame-level revisions				Partial
One-click approvals		Partial
Stripe Connect payouts				Wrapped in retainer
Built-in contracts & FTC
Asset library			Partial
End-to-end campaign mgmt
Self-serve OR fully managed			n/a	Fully managed only
Cost		Per-content fees	Hidden time cost	$5K-$15K/mo
	Start free trial

Vetted creator access

Roster

Marketplaces

DIY

Agency

Custom briefs & shot lists

Roster

Marketplaces

Partial

DIY

Agency

Frame-level revisions

Roster

Marketplaces

DIY

Agency

Partial

One-click approvals

Roster

Marketplaces

Partial

DIY

Agency

Stripe Connect payouts

Roster

Marketplaces

DIY

Agency

Wrapped in retainer

Built-in contracts & FTC

Roster

Marketplaces

DIY

Agency

Asset library

Roster

Marketplaces

DIY

Partial

Agency

End-to-end campaign mgmt

Roster

Marketplaces

DIY

Agency

Self-serve OR fully managed

Roster

Marketplaces

DIY

n/a

Agency

Fully managed only

Cost

Roster

Marketplaces

Per-content fees

DIY

Hidden time cost

Agency

$5K-$15K/mo

What brands say

They ship more creative. You will too.

“Well Spoken needed creators who actually match our tone, not random pitches in the DMs. Roster surfaced serious applicants fast, and the quality of portfolios made shortlisting simple.”

Nick M.

Co-founder, Well Spoken

“For Clear 30, we didn't have time to hunt through hundreds of profiles. The brief flow and filtered applicants meant we could focus on creators who fit our product, not admin.”

Asher H.

Co-founder, Clear 30

“Roster operated like our agency: they sourced creators, ran the brief end to end, handled follow-ups and revisions, and delivered campaign-ready assets. We stayed focused on product and retail; they made the creator side feel effortless.”

Bill B.

Co-founder, Drink Loom

FAQ

Questions brands ask before they launch

Most brands send their first brief within 24 hours of signup. From brief sent to first creator submission averages 4-6 days.

Your next winning ad is one brief away.

Tell us what you need. We'll source the creators, build the brief, and show you exactly what your first month looks like.

Start a Campaign Book a Demo

Trusted by 50+ DTC and agency teams

Ship Winning Creator Ads
in Days, Not Months

Source, brief, manage, and pay creators in one place.

Start a Campaign I'm a Creator

2.4x ROASBeauty

3.8x ROASSupps

Roster creators have worked with brands like

Creators

50K+

Qualified applicants guaranteed

100+

Brief to first cut

<48hr

Affiliate & Gifting

Affiliate programs that actually scale

Send product, track posts, reward creators. Roster handles addresses, contracts, FTC, and payouts.

Learn More

Bulk seeding

Addresses collected automatically

Commission tracking

Affiliate links baked in

FTC contracts

Auto-attached to every collab

Performance dashboard

Posts, reach, conversions

Paid Social & UGC Ads

UGC that ships every week

Brief creators, get raw footage in 5-10 days, run paid ads from creator handles or your own.

Learn More

Structured briefs

Hooks, shot lists, references

Frame-level revisions

One-click approvals

Whitelisted ads

Permissions in-platform

Usage rights

Raw footage included

One workspace. Same creators. Same payouts. Same source of truth.

What you get

The whole creator campaign, end-to-end.

Creator sourcing

Find the right creators

Search 50,000+ pre-vetted creators by niche, style, and platform. Get a curated shortlist for every brief.

Book a Demo

Niche-matched creators

Filtered by vertical, style, content type

Portfolio previews

See past work before you shortlist

Vetted applications

Every creator pre-screened and rated

Bring your own

Invite creators outside our pool, manage them in the same dashboard

Emmarie Jensen

@emmarie_lane

51K

32K

4.2%

Eng

Message

Hire

Dee Dee Estes

@deedeeunfiltered1

282

10.5K

3.1%

Eng

Message

Hire

Nicola Power

@Nicolapowerxo

4.2K

1.8K

8.4%

Eng

Message

Hire

Cindy Nuñez

@cindy2495

9.8K

4.7K

4.9%

Eng

Message

Hire

Melissa Suero

@meliza608

1.4K

890

8.9%

Eng

Message

Hire

Emmarie Jensen

@emmarie_lane

51K

32K

4.2%

Eng

Message

Hire

Dee Dee Estes

@deedeeunfiltered1

282

10.5K

3.1%

Eng

Message

Hire

Nicola Power

@Nicolapowerxo

4.2K

1.8K

8.4%

Eng

Message

Hire

Cindy Nuñez

@cindy2495

9.8K

4.7K

4.9%

Eng

Message

Hire

Melissa Suero

@meliza608

1.4K

890

8.9%

Eng

Message

Hire

Brittany Page

@brittanyann_ugc

5.6K

3.2K

5.1%

Eng

Message

Hire

Melinda Blaine

@Melindasue02

2.9K

6.7%

Eng

Message

Hire

Jade Barton

@jadesbodygoals

11.5K

5.8%

Eng

Message

Hire

Rikki Ridgeway

@rikkirambles

3.1K

1.4K

7.2%

Eng

Message

Hire

Brittany Page

@brittanyann_ugc

5.6K

3.2K

5.1%

Eng

Message

Hire

Melinda Blaine

@Melindasue02

2.9K

6.7%

Eng

Message

Hire

Jade Barton

@jadesbodygoals

11.5K

5.8%

Eng

Message

Hire

Rikki Ridgeway

@rikkirambles

3.1K

1.4K

7.2%

Eng

Message

Hire

Briefs & production

From brief to approved asset

Build structured briefs creators actually follow. Pin feedback to the exact frame and approve with one click.

Book a Demo

Structured briefs

Creators actually follow them

Frame-level revision notes

No more "around the 23-second mark..."

One-click approvals

Approve or request changes instantly

Every round logged

Nothing falls through the cracks

9:41

Monday, June 9

Brief sent

now

Summer Skincare Hook sent to Emily P.

First cut received

2m ago

Summer_Hook_v1.mp4 uploaded by Emily P.

Revision requested

14m ago

Note pinned at 0:08 — "Cut faster to product reveal"

Asset approved

1h ago

Final cut approved — ready for ads manager

Contract signed

3h ago

Emily P. signed the usage-rights agreement

Payments & contracts

Payments & Contracts in One Click

Compliant payouts via Stripe Connect. Built-in contracts with usage rights and FTC clauses included.

Book a Demo

Stripe Connect payouts

Auto-trigger on approval

Built-in contracts

Usage rights & FTC clauses included

1099-ready records

Exportable any time

Asset library

Organized by campaign, creator, and platform

Paid this quarter

$127,820Triggers when assets are approved

Stripe Connect

Connected

1099-ready · instant payouts

Next batchACH · settles May 12 · excludes holds8 creators scheduled

Payout queue

Contracts

The network

50,000+ UGC creators. Vetted. Ready.

cel

@couldbecel

Lifestyle

118K

Followers

2.1%

Engagement

View

Message

Jourdain Wong

@jourdainwong

Entertainment

82K

Followers

23.7%

Engagement

View

Message

Deekline

@djdeekline

MusicEntertainment

47K

Followers

3.4%

Engagement

View

Message

FRANKIE ALLEN

@frankie.allen.comedian

Comedy

27K

Followers

9.9%

Engagement

View

Message

Taste of Rays

@tasteofrays_

Food

25K

Followers

2.4%

Engagement

View

Message

LOGAN D

@djlogand

Music

42K

Followers

2.4%

Engagement

View

Message

Alpine1

@alpine.builds

Gaming

15K

Followers

5.7%

Engagement

View

Message

cel

@couldbecel

Lifestyle

118K

Followers

2.1%

Engagement

View

Message

Jourdain Wong

@jourdainwong

Entertainment

82K

Followers

23.7%

Engagement

View

Message

Deekline

@djdeekline

MusicEntertainment

47K

Followers

3.4%

Engagement

View

Message

FRANKIE ALLEN

@frankie.allen.comedian

Comedy

27K

Followers

9.9%

Engagement

View

Message

Taste of Rays

@tasteofrays_

Food

25K

Followers

2.4%

Engagement

View

Message

LOGAN D

@djlogand

Music

42K

Followers

2.4%

Engagement

View

Message

Alpine1

@alpine.builds

Gaming

15K

Followers

5.7%

Engagement

View

Message

Jacqueline Binge

@my_neutralhome_style

HomeInterior

10K

Followers

11.0%

Engagement

View

Message

Charlie Walton

@charliewaltonmn

SportsFitness

8.4K

Followers

8.3%

Engagement

View

Message

Diane Richey-Ward

@pitcheywart

Photography

7.3K

Followers

3.0%

Engagement

View

Message

HoneyBee

@imjustahoneybee

ArtCraft

6.4K

Followers

3.5%

Engagement

View

Message

Jess

@inkinsomnia_tattoo

ArtTattoo

12K

Followers

2.4%

Engagement

View

Message

H&RRY

@harrymorelli

Entertainment

7.1K

Followers

2.4%

Engagement

View

Message

Bushin

@bushin_28

Education

6.6K

Followers

35.0%

Engagement

View

Message

Jacqueline Binge

@my_neutralhome_style

HomeInterior

10K

Followers

11.0%

Engagement

View

Message

Charlie Walton

@charliewaltonmn

SportsFitness

8.4K

Followers

8.3%

Engagement

View

Message

Diane Richey-Ward

@pitcheywart

Photography

7.3K

Followers

3.0%

Engagement

View

Message

HoneyBee

@imjustahoneybee

ArtCraft

6.4K

Followers

3.5%

Engagement

View

Message

Jess

@inkinsomnia_tattoo

ArtTattoo

12K

Followers

2.4%

Engagement

View

Message

H&RRY

@harrymorelli

Entertainment

7.1K

Followers

2.4%

Engagement

View

Message

Bushin

@bushin_28

Education

6.6K

Followers

35.0%

Engagement

View

Message

Browse creators — free

Why Roster

Other tools do part of the job.Roster does all of it.

	Roster	Marketplaces	DIY	Agency
Vetted creator access
Custom briefs & shot lists		Partial
Frame-level revisions				Partial
One-click approvals		Partial
Stripe Connect payouts				Wrapped in retainer
Built-in contracts & FTC
Asset library			Partial
End-to-end campaign mgmt
Self-serve OR fully managed			n/a	Fully managed only
Cost		Per-content fees	Hidden time cost	$5K-$15K/mo
	Start free trial

Vetted creator access

Roster

Marketplaces

DIY

Agency

Custom briefs & shot lists

Roster

Marketplaces

Partial

DIY

Agency

Frame-level revisions

Roster

Marketplaces

DIY

Agency

Partial

One-click approvals

Roster

Marketplaces

Partial

DIY

Agency

Stripe Connect payouts

Roster

Marketplaces

DIY

Agency

Wrapped in retainer

Built-in contracts & FTC

Roster

Marketplaces

DIY

Agency

Asset library

Roster

Marketplaces

DIY

Partial

Agency

End-to-end campaign mgmt

Roster

Marketplaces

DIY

Agency

Self-serve OR fully managed

Roster

Marketplaces

DIY

n/a

Agency

Fully managed only

Cost

Roster

Marketplaces

Per-content fees

DIY

Hidden time cost

Agency

$5K-$15K/mo

What brands say

They ship more creative. You will too.

“Well Spoken needed creators who actually match our tone, not random pitches in the DMs. Roster surfaced serious applicants fast, and the quality of portfolios made shortlisting simple.”

Nick M.

Co-founder, Well Spoken

“For Clear 30, we didn't have time to hunt through hundreds of profiles. The brief flow and filtered applicants meant we could focus on creators who fit our product, not admin.”

Asher H.

Co-founder, Clear 30

Bill B.

Co-founder, Drink Loom

FAQ

Questions brands ask before they launch

Most brands send their first brief within 24 hours of signup. From brief sent to first creator submission averages 4-6 days.

Your next winning ad is one brief away.

Tell us what you need. We'll source the creators, build the brief, and show you exactly what your first month looks like.

Start a Campaign Book a Demo

Ship Winning Creator Adsin Days, Not Months

Affiliate programs that actually scale

UGC that ships every week

The whole creator campaign, end-to-end.

Find the right creators

From brief to approved asset

Payments & Contracts in One Click

Payout queue

Contracts

50,000+ UGC creators. Vetted. Ready.

Other tools do part of the job.Roster does all of it.

They ship more creative. You will too.

Questions brands ask before they launch

Your next winning ad is one brief away.

Ship Winning Creator Adsin Days, Not Months

Affiliate programs that actually scale

UGC that ships every week

The whole creator campaign, end-to-end.

Find the right creators

From brief to approved asset

Payments & Contracts in One Click

Payout queue

Contracts

50,000+ UGC creators. Vetted. Ready.

Other tools do part of the job.Roster does all of it.

They ship more creative. You will too.

Questions brands ask before they launch

Your next winning ad is one brief away.

Ship Winning Creator Ads
in Days, Not Months

Ship Winning Creator Ads
in Days, Not Months