Introduction
You're in the thick of it, juggling brand deals, crafting content, and trying to make a living from your creative work. But here's a familiar scenario: a brand wants you to shoot in multiple locations, and you're wondering if you should charge extra. The short answer? Yes, you should. Charging extra for filming in multiple locations not only covers your additional time and expenses but also communicates your professional value to brands. Let's dive into why this strategy pays off and how to implement it effectively.
Why Charge Extra for Multiple Locations?
Shooting in multiple locations isn't just a matter of showing up at a different spot. It involves logistics, travel time, and often more complex content planning. For example, if you're a fitness creator, shooting a workout video at both a gym and a park can double your setup time and require different equipment. Charging extra accounts for these additional layers of effort. Let's say you typically charge $300 for a single-location shoot. Adding a second location might justify a 30% to 50% increase in your fee, making it $390 to $- This isn't just about covering costs; it's about valuing your time and expertise.
Calculating Your Location Fees
Start by calculating your base rate for a single location. If you're charging $250 for a two-hour session, consider the time and expenses involved in adding another location. Factor in travel time, potential permits, and the need for different gear or outfits. A practical formula is: Base Rate + (Travel Time x Hourly Rate) + Additional Expenses. For instance, if your hourly rate is $50 and travel between locations adds an hour, plus $20 for transportation costs, you'd charge an additional $- So, your new rate for two locations would be $
Negotiating with Brands on Location Costs
When negotiating with brands, clarity is key. Be upfront about your rates and the rationale behind them. Use scripts like: "For shoots requiring multiple locations, my rate is $X. This covers additional travel and setup time to ensure we capture the best content possible." Brands appreciate transparency and are more likely to agree to your terms if they understand the value you're offering. If a brand is hesitant, you might negotiate by offering a package deal or a slight discount if they agree to book multiple sessions.Impact on Your Income: Real Scenarios
Consider this: A beauty influencer, typically earning $500 per sponsored video, starts charging an extra $200 for dual-location shoots. She secures three such gigs in a month, boosting her income by $600 monthly, which is a significant 20% increase. On the flip side, failing to charge for extra locations can eat into your profits. If your usual $300 gig ends up costing you $100 in unaccounted travel and time, your net income for that deal plummets by 33%.Common Mistakes to Avoid
- Not Calculating True Costs: Creators often underestimate travel and setup costs. Use detailed breakdowns to prevent undercharging.
- Failing to Communicate Clearly: Be explicit about additional fees in your initial pitch to avoid awkward conversations later.
- Ignoring Market Rates: Research what others in your niche charge. Charging significantly less can undervalue your work.
- Being Inflexible: Sometimes, brands have tight budgets. Consider negotiating other terms like deliverables instead.
- Not Using Contracts: Verbal agreements can lead to disputes. Always have written agreements detailing your fees.
- Overlooking Location-Specific Challenges: Different locations might need different permits or insurance, which can add costs.
- Underestimating Time: Multiple locations mean more time lost in transit and setup, which should be compensated.
Next Steps for UGC Success
First, analyze your past projects to identify where you may have undercharged. Update your rate card to reflect multi-location shoots. Then, use UGCRoster to streamline your outreach, leveraging their verified contacts and Gmail pitches to land more gigs with brands that understand your value. Prioritize learning from your peers, join communities where pricing and negotiation tips are shared. Finally, revisit your strategy regularly to ensure it aligns with your growth and evolving market trends.FAQ
How much should I charge as a beginner? As a beginner, you might start by charging $100 to $150 for a basic video or photo set. This range helps you gain experience while still valuing your time. For instance, if you decide to charge $120 per video and land five projects in your first month, that’s a solid $600 while you build your portfolio. Keep an eye on the time each project takes and adjust your rates as you gain confidence and skill.
What's the average rate for a 30-second UGC video? The average rate for a 30-second UGC video typically falls between $100 and $250, depending on your experience and niche. For example, if you’re in a competitive niche like beauty or tech, you might be able to charge towards the higher end. On the other hand, if you’re just starting or in a less saturated market, $100 to $150 could be more realistic.
Should I charge $150, $200, or $250 for my first videos? For your first videos, charging $150 is a safe bet. It attracts brands while still compensating you for your effort. If you have some experience or a niche skill, $200 is reasonable. For instance, if you’ve already built a small audience or have unique editing skills, going up to $250 can be justified. Start low, gain confidence, and slowly increase as you get more comfortable.
How much should I charge for UGC photos? Charging $50 to $100 per UGC photo is a good starting point. If you’re offering a set, say three photos for $200, it provides a better deal for the brand while ensuring you’re compensated fairly. For example, three $75 photos would net you $225, but offering a set price could entice brands to choose you over competitors charging per photo.
What's the difference between organic video pricing and ad video pricing? Ad videos generally command higher rates than organic content because they require more strategic planning and are used for promotional purposes. For instance, if you charge $200 for an organic video, you might charge $300 for an ad video, reflecting the added value and potential reach. Ad videos often have a greater impact on a brand’s sales, justifying the higher cost.
Should I charge more for ads than organic content? Yes, you should charge more for ads than organic content. Ads are designed to directly drive sales and have a higher production value expectation. For example, if you charge $150 for a 30-second organic video, consider charging $250 for a similar ad video. The increased rate compensates for the added creative effort and the commercial use of your content.
How do I calculate my rates? Calculate your rates by considering your base rate, time, and any additional expenses. Start with a base rate for a typical project, then factor in your hourly rate for time spent and any travel or equipment costs. For example, if your base is $200, and the project requires two additional hours at $50 each, plus $30 in expenses, your total should be $
Should I have a rate card? Yes, having a rate card is beneficial. It streamlines discussions with brands and sets clear expectations. For example, if you list $150 for a basic video and $250 for an ad, brands can quickly determine if they’re within budget. This clarity helps avoid back-and-forth negotiations and establishes you as a professional who values transparency.
How do I price longer videos (60-90 seconds)? Price longer videos by adding a percentage to your base rate. If your 30-second video rate is $150, a 60-second video might be $225-$250, reflecting the longer production time. For example, if a brand requests a 90-second video, consider charging $300, which accounts for the extended editing and shooting time required, ensuring fair compensation for your effort.
What should I charge for a 15-second video? For a 15-second video, consider charging about 60-70% of your 30-second rate. If you charge $150 for a 30-second video, a 15-second one could be $90-$
- This pricing reflects the shorter duration but still compensates you for the core creative and technical work involved. It’s a fair way to balance effort and value in shorter content.