Introduction
You know the struggle: you're staring at a script, trying to figure out if it's going to hit that sweet spot of engagement and timing. UGC script length is not just about filling seconds or meeting a word count. It's about crafting a message that resonates with your audience and aligns with brand expectations. But how do you strike that balance? With brand demands, it often feels like you're constantly guessing. A 30-second video might need a more concise script than a one-minute explainer, but what exactly does that mean for your word count?
Balancing between word count and seconds can be frustrating, especially when you're trying to land more paid deals and keep your income steady. The question boils down to whether you should count words or seconds for your script length. This isn't just a creative decision; it's a strategic one. Knowing how to optimize your script can lead to more consistent performance and ultimately, more successful brand partnerships. At UGCRoster, we've seen how automation in outreach can free up your time for these crucial decisions, but understanding your script's optimal length is your next big step.
Understanding UGC Scripts
UGC scripts aren't just about reading lines; they're about storytelling in a compact format. Whether you're creating a how-to video for a tech startup or a lifestyle piece for a beauty brand, the script's effectiveness depends on its ability to engage quickly and hold interest. For instance, a creator working with a skincare brand might be tasked with highlighting a product's benefits in just 45 seconds. In this scenario, they might aim for a script that's about 120 words (since the average person speaks at 150-160 words per minute).
Understanding the type of content you're producing is crucial. Short-form content like TikTok videos, typically 15-30 seconds, requires concise messaging, while longer YouTube videos can afford a more detailed narrative. Knowing your platform and audience allows you to tailor your script to fit both the medium and message, ensuring your content remains impactful and on-brand.
Word Count vs. Seconds
The debate between word count and seconds often comes down to the specific requirements of the platform and the brand you're working with. For example, Instagram Stories, which often run for 15 seconds, might require a script that's around 40 words. Meanwhile, a sponsored YouTube video, typically around 10 minutes, might allow for a 1,500-word script, giving you more room to elaborate.
A practical approach is to start by knowing your speaking pace. The average speaking pace is about 150 words per minute. You can test your pace by timing yourself reading a passage of known word count. This will help you determine how many words fit into the time slot you've been given. For instance, if you're creating a 60-second video, aim for about 150 words, adjusting for pauses and emphasis.
rategies
Timing your script is crucial for maintaining viewer engagement. One strategy is using a checklist to ensure your script covers key points without unnecessary fluff. For instance, if you're filming a 30-second product demo, break down your script into an introduction (5 seconds), main benefit (15 seconds), and call-to-action (10 seconds). This method ensures that every second counts and the viewer stays engaged.
Another strategy is the 'anchor and loop' technique, where you start with a strong hook, loop in key points, and reinforce them towards the end. This method is effective in keeping the viewer's attention focused and retaining the message. A creator might use this in a 90-second explainer video for a fitness app, starting with a compelling problem statement, looping through benefits, and concluding with a strong user call-to-action.
Common Mistakes
- Overloading with Information: Trying to cram too many details into a short video can overwhelm viewers. Focus on one key message and support it with a couple of strong points.
- Ignoring Platform Norms: Each platform has its own engagement style. Using the same script for TikTok and YouTube can lead to mismatched content. Tailor your script to fit the platform's audience.
- Lack of Call-to-Action: Forgetting to include a clear call-to-action can leave viewers unclear about what to do next, reducing engagement. Make sure your script ends with a strong, actionable step.
- Inconsistent Pacing: Not aligning your speaking speed with the script length can lead to rushed or awkwardly slow delivery. Practice with a timer to find your natural pace.
- Neglecting Viewer Engagement: Scripts that don't address the viewer directly or fail to engage them emotionally can fall flat. Use questions and relatable language to connect with your audience.
- Skipping Rehearsal: Failing to rehearse can result in stumbles and lack of confidence. Rehearse multiple times to ensure smooth delivery.
- Overlooking Brand Guidelines: Straying from brand tone or guidelines can lead to content rejection. Always cross-check your script with brand requirements.
Next Steps
To refine your scripting process, start by timing yourself with different scripts to find your optimal pacing. Use the 'anchor and loop' technique to enhance engagement, and always tailor your scripts to the specific platform and audience. Consider leveraging UGCRoster to streamline your brand outreach, which frees up time for perfecting your content. Connect with verified contacts and automate Gmail pitches to focus more effectively on scripting and shooting. Once you've nailed your script length, keep iterating and testing till you hit the sweet spot for each platform. Remember, the right script length can be a game-changer in your UGC success.
FAQ
Should I write the script or should the brand provide it?
You should clarify this with the brand before starting. Some brands prefer to provide a script to ensure the message aligns with their marketing strategy, while others give you creative freedom. For example, if you're working on a 60-second Instagram ad, the brand might provide a detailed script to maintain consistency across their campaigns. However, many smaller brands might rely on your expertise to craft the script, especially if they trust your understanding of the target audience.
How much should I charge for script writing?
You should charge based on your time, experience, and the complexity of the script. For a 60-second video, a reasonable rate might be $100-$
- If the brand requires in-depth research or multiple revisions, consider charging more. For example, a creator with a strong portfolio might charge $250 for a concise, high-impact script for a tech product, while a beginner might start at $
- Always communicate your rates upfront and be prepared to negotiate.
What's the structure of a good UGC script?
You should structure your script with a clear beginning, middle, and end. Start with an engaging hook, follow with a concise explanation or story, and end with a strong call-to-action. For instance, in a 45-second skincare video, spend the first 5 seconds capturing attention with a question or bold statement, use 30 seconds to highlight the product's benefits, and finish with a 10-second call-to-action, like visiting a website or following a social media page.
How do I write a hook that grabs attention?
You should start with a surprising fact, question, or bold statement related to your content. For example, in a beauty video, you might begin with, "Did you know 80% of skin damage happens in your 20s?" This grabs attention and makes viewers curious about your solution. A strong hook is crucial for engagement, especially on platforms like TikTok, where you have only a few seconds to captivate your audience.
What's the ideal hook length (2-3 seconds)?
You should aim for a hook that lasts 2 to 3 seconds. This is enough time to spark interest without losing the viewer's attention. For example, in a 15-second TikTok video promoting a fitness app, start with a quick question like, "Want to get fit in just 10 minutes a day?" This brief introduction hooks viewers instantly, setting the stage for the rest of your content.
How do I identify the problem in my script?
You should clearly define a relatable issue or pain point for your audience. For instance, if you're creating content for a meal prep service, the problem could be the time-consuming nature of cooking after a long day. Mention how busy schedules make it tough to eat healthily. Highlighting a common problem helps viewers connect with your content and keeps them engaged as they look for a solution.
How do I present the solution?
You should present the solution as a natural progression from the problem. For example, if your script is about a productivity app, introduce how the app's features save users time and reduce stress. Be specific: "This app's daily planner and reminder system streamline tasks, freeing up two extra hours a week." Highlighting concrete benefits makes the solution more tangible and compelling for your audience.
Should I use a direct response formula?
You should consider it, especially for content aimed at driving immediate action. Direct response formulas focus on eliciting a specific action from the viewer, like signing up or purchasing. For example, a script for a new online course might use urgency: "Sign up today and get 20% off, but only if you act within the next 24 hours." This approach can significantly boost conversion rates.
What's the AIDA formula and how do I use it?
You should use the AIDA formula (Attention, Interest, Desire, Action) to structure persuasive scripts. Start by grabbing attention with a hook, build interest by explaining the benefits, create desire by showing how it improves the viewer's life, and end with a clear call-to-action. For instance, in a 60-second product demo, spend 10 seconds per AIDA step to ensure a balanced and compelling message that guides viewers naturally toward taking action.
How do I write a call-to-action?
You should make your call-to-action (CTA) clear and specific. Directly tell your audience what to do next, like "Click the link to get your free trial today." Tailor it to the platform: for Instagram, encourage actions like "Swipe up for more details," while on YouTube, suggest "Subscribe for weekly tips." A well-crafted CTA can significantly increase engagement and conversion by guiding your audience's next steps.