Introduction
You're grinding out content, hustling to land those brand deals, but the outreach process feels like a slog. You send emails that vanish into the void or DMs that get left on read. You're not alone. Many UGC creators struggle with figuring out the best pitching method to get noticed and land consistent gigs. The question is: should you be pitching via email or DM? Let's break down these UGC pitching methods and find out which one might work best for you.
Email and DM pitching are both viable options, but each comes with its own set of pros and cons. Understanding these can help you refine your approach, increase your response rates, and ultimately secure more deals. Whether you're aiming for a niche skincare brand or a major tech company, choosing the right method can make all the difference.
os and Cons
Email pitching is often seen as the more professional route. Brands tend to take email pitches more seriously because they feel formal and business-like. With email, you have the space to craft a detailed pitch, attach your media kit, and include links to your portfolio. This can be a game-changer when you're pitching to a brand like Glossier or Nike, where the decision-makers are likely inundated with pitches.
Pros:
- Professionalism: Emails can convey a sense of professionalism that DMs might lack. Brands like to see that you're serious about your work.
- Detailed Information: You can include a lot more information in an email. A well-structured email pitch can include your rates, past collaborations, and a clear call to action.
- Higher Response Rates: According to industry norms, email pitches can have a response rate of 10-20%, especially if personalized and targeted.
Cons:
- Time-Consuming: Crafting a personalized email for each brand can be time-consuming. If you're reaching out to 20 brands a week, this can add up.
- Spam Filters: Your email might end up in the spam folder, especially if you're sending from a generic email address.
os and Cons
DM pitching can feel more casual and direct. It's a great way to get in touch with smaller brands or startups that might not have a formal email process. For instance, if you're targeting a local coffee shop or a new fashion brand on Instagram, a DM might be the quickest way to get their attention.
Pros:
- Quick and Direct: DMs can be a faster way to get in touch with brands. You can send a quick message and get a response within hours.
- Casual Approach: Some brands appreciate the casual nature of DMs, especially if they're active on social media.
- Higher Engagement: Brands that are active on social media might respond faster to DMs than emails.
Cons:
- Limited Information: DMs don't allow for as much detail as emails. You might struggle to convey your full pitch in a few sentences.
- Easily Overlooked: Brands receive countless DMs daily, and yours might get lost in the shuffle.
ght Method
So, how do you choose between email and DM pitching? It often depends on the brand you're targeting and your personal style. If you're reaching out to a well-established brand with a formal process, email might be your best bet. For smaller, more agile brands, a DM could be more effective.
Consider your niche and the type of brands you're targeting. If you're in the beauty industry and targeting indie brands, DMs might be the way to go. However, if you're aiming for tech companies or established fashion brands, emails could yield better results.
UGCRoster can help streamline this process by automating your brand outreach. With verified contacts and Gmail pitches, you can save time and increase your chances of getting noticed.
Common Mistakes
- Not Personalizing Pitches: Sending generic pitches is a common mistake. Brands can tell when you're copying and pasting. Instead, research the brand and tailor your pitch to their specific needs.
- Ignoring Brand Guidelines: Not adhering to a brand's guidelines or aesthetic can be a deal-breaker. Make sure your pitch aligns with their style and values.
- Overloading with Information: While it's important to be detailed, overwhelming a brand with too much information can be off-putting. Keep it concise and relevant.
- Lack of Follow-Up: Many creators send a pitch and never follow up. A simple follow-up can increase your chances of a response by up to 30%.
- Inconsistent Outreach: Sporadic pitching leads to inconsistent income. Set a schedule and stick to it.
- Neglecting Metrics: Not tracking your pitches and their outcomes is a missed opportunity. Use tools to track open rates and responses.
- Poor Timing: Pitching during a brand's busy season or right after a major campaign can lead to your pitch being ignored. Research the best times to reach out.
Next Steps
First, decide which method aligns best with your target brands and personal style. If you're unsure, test both methods and track your results. Use UGCRoster to automate your outreach and keep your pitches organized.
Next, refine your pitch. Make sure it's personalized, concise, and aligned with the brand's values. Consider creating a template that you can tweak for each brand to save time.
Finally, set a consistent outreach schedule. Whether it's 5 pitches a week or 20, consistency is key. Track your results and adjust your strategy as needed.
For more tips on refining your outreach strategy, check out our article on Crafting the Perfect UGC Pitch. If you're ready to automate your brand outreach, learn more about how UGCRoster can help you land more deals with less hassle.
FAQ
What are the best UGC platforms for beginners?
For beginners, platforms like Fiverr and Upwork are great because they offer a wide range of opportunities and have user-friendly interfaces. Fiverr, for instance, lets you set up a gig in under an hour and start getting requests from brands. You can also explore platforms like Billo, which specifically connect UGC creators with brands, making it easier to find relevant gigs without deep industry connections. Just remember, each platform has its own quirks, so spend some time exploring a few to find your best fit.
llo, Incense, or Join Brands?
Choosing between Billo, Incense, or Join Brands depends on your niche and goals. If you're into video content, Billo is excellent as it focuses on video UGC and connects you with brands needing this format. Incense is ideal for those who prefer Instagram-based collaborations, while Join Brands is versatile, offering a broader spectrum of brand deals. For instance, if you specialize in beauty content, Join Brands could connect you with emerging skincare companies looking for authentic testimonials.
How do I get approved on UGC platforms?
Getting approved often requires completing your profile and showcasing your best work. For example, on platforms like Join Brands, you need to upload a portfolio that highlights your style and expertise. It's crucial to follow their guidelines, such as having clear images and descriptions. Brands want to see your potential through previous work samples, so curate a selection that showcases your skills. Remember, each platform might have different criteria, so double-check their specific requirements.
Do UGC platforms take a commission?
Yes, most UGC platforms take a commission, usually ranging from 10% to 20%. For instance, Fiverr charges a 20% fee on each transaction, which means if you earn $100 from a project, you'll actually receive $
- This fee typically covers platform maintenance and marketing efforts to bring in more business opportunities for you. It's important to factor this into your pricing strategy to ensure you're still meeting your income goals after the commission is deducted.
What's the difference between UGC platforms and freelance platforms?
UGC platforms specifically target user-generated content opportunities, connecting you with brands looking for authentic creator content. Freelance platforms like Upwork or Freelancer offer a broader range of gigs, from graphic design to writing. For example, on a UGC platform, you might find gigs for shooting product reviews or unboxing videos, while on Upwork, you could be hired for a writing project unrelated to content creation. Choose based on your expertise and the type of work you want to pursue.
Should I apply to multiple platforms?
Yes, applying to multiple platforms can increase your chances of landing gigs. Each platform has different brands and project types, so diversifying can help you find more opportunities. For example, you might get video projects on Billo while securing Instagram collaborations on Incense. By being active on several platforms, you can compare what works best for you and maximize your exposure. Just make sure you can manage the workload and maintain quality across all your commitments.
How long does it take to get approved?
Approval time varies by platform, but it can take anywhere from a few days to a couple of weeks. For instance, Billo might approve you within three to five business days if your profile and portfolio meet their criteria. Other platforms like Incense might be quicker or slower depending on their current demand for creators. Be patient and use the waiting time to refine your portfolio or plan your next steps for when you're accepted.
What if I get rejected from a platform?
If you get rejected, don't worry—it's an opportunity to improve. Review the feedback, if any, and refine your portfolio or application. For instance, if they mentioned your photography could be better, consider taking a short online course to enhance those skills. You can also try reapplying after making improvements or explore other platforms that may better align with your current skillset. Remember, persistence and continuous improvement are key in this competitive field.
Are UGC platforms worth it or should I pitch directly?
UGC platforms can be worth it for consistent gigs and exposure, especially if you're new or want to expand your network. They streamline the process, saving you time on outreach. For example, if you're landing 3-5 jobs monthly through a platform, it could be more efficient than individual pitches. However, pitching directly can sometimes result in higher pay without platform fees. It's wise to use a mix of both strategies to maximize your opportunities and income.
How competitive are UGC platforms?
UGC platforms can be competitive, especially for high-paying or popular brand gigs. On platforms like Join Brands, you might find yourself competing with dozens of creators for a single opportunity. To stand out, focus on building a strong portfolio and continuously honing your niche skills. For example, specializing in a unique style or format could make you more appealing to brands looking for something specific. Consistency and quality can help you rise above the competition over time.