How to Price Longer UGC Videos: 60-90 Seconds Guide

Introduction

Struggling with pricing UGC videos, especially those longer than a minute? You're not alone. Many creators find it tricky to set rates for 60 to 90-second videos. You want to be fair to yourself while staying competitive, but how do you balance both? This is where understanding the nuances of pricing can make all the difference. Whether you're dealing with inconsistent income or ghosting brands, getting your pricing right is crucial to stabilizing your earnings.

You might be crafting engaging content for a fitness brand or a travel agency, and each project has its unique demands. If you've been charging flat rates for all video lengths, it's time to rethink your strategy. By the end of this guide, you'll have actionable steps to confidently price longer videos and avoid common pitfalls many creators face.

Determine Your Baseline Rate

Before diving into specifics, know your baseline rate. This is your starting point for any custom video work. Let's say you're a beauty influencer. Typically, you might charge $200 for a 30-second video. This rate covers your time, creativity, and production costs. If you're unsure, a good rule of thumb is to calculate your hourly rate. If you aim for $50 per hour and a video takes you four hours to produce, your baseline is $

200.

Consider what similar creators in your niche charge. If you're a tech reviewer, ask peers or research forums to see if $250-$300 for a minute-long review aligns with market rates. UGCRoster can streamline this by helping you connect with brands that fit your niche, providing verified contacts, and automating your outreach, saving you the legwork.

Consider the Video Length

Longer videos require more work, plain and simple. If a 30-second clip takes four hours, a 90-second one might take double that time. Adjust your rates accordingly. For instance, if you charge $200 for 30 seconds, a 60-second video might be $350-$400, and a 90-second one could be $500-$

600.

Break down the components: scripting, filming, editing, and revisions. Each step takes time. A food vlogger might spend extra time perfecting shots and editing transitions for a full-length recipe video. By understanding these time investments, you can justify your rates to clients.

Factor in Usage Rights

Usage rights significantly affect pricing. Are brands using your video for a one-time campaign, or will they repurpose it across multiple platforms? For instance, if a fashion brand wants a 60-second video for Instagram and YouTube, charge more for extended usage.

A typical practice is to add 20%-30% to your rate for broader usage rights. So, if your base rate is $400, and the brand wants full usage, consider $480-$

1. Always discuss these terms upfront to avoid surprises later.

Adjust for Brand and Platform

Not all brands are equal, and neither are platforms. A major brand has a bigger budget than a startup. If you're working with a household name, your rates should reflect the value you bring. For instance, a 60-second video for a top-tier skincare line might start at $600, whereas a smaller brand might only afford $

350.

Consider the platform. A video for TikTok might differ in complexity from one for LinkedIn. Adjust your charges accordingly. UGCRoster enables you to pitch to brands that align with your pricing, ensuring you're not underselling your work.

Common Mistakes

1. Underestimating Time Commitment: Many creators assume longer videos only take a bit longer to produce. They often take twice the time. Track your hours to avoid undercharging.
2. Ignoring Usage Rights: Failing to factor in extended usage can leave money on the table. Always clarify and charge for these rights.
3. Flat Rates for All Projects: Avoid one-size-fits-all pricing. Customize based on project scope and brand.
4. Neglecting Platform Differences: Different platforms require different approaches. Tailor your work and rates accordingly.
5. Lack of Research: Not knowing what peers charge can lead to overpricing or underpricing. Stay informed.
6. Poor Contracting: Without clear agreements, misunderstandings happen. Always use contracts to outline terms.
7. Inconsistent Follow-Up: Brands ghost when there's no follow-up. Use tools like UGCRoster to automate and streamline communication.

Next Steps

Start by re-evaluating your current pricing structure. Calculate your baseline rate and adjust for length and usage. Then, research what similar creators charge. Finally, use UGCRoster to automate your outreach, ensuring your pitches are seen by brands that match your niche and pricing. Check out our articles on pitching effectively and managing brand relationships to refine your approach further.

FAQ

How much should I charge as a beginner?

As a beginner, start with $100-$150 for a 30-second video. This range lets you build experience while offering competitive rates. For instance, if you're a lifestyle creator, charging $120 for a short unboxing video is reasonable. Keep an eye on your time investment and quality. As you gain testimonials and improve your skill set, gradually increase your rates. Remember, it's easier to raise your prices over time than to lower them if you start too high and scare off potential clients.

What's the average rate for a 30-second UGC video?

The average rate for a 30-second UGC video typically falls between $150 and $

1. For example, a pet influencer might charge $200 for a 30-second clip showcasing a new pet product. Rates vary based on niche, complexity, and your experience level. If a tech brand approaches you for a detailed product demo, you might command closer to the higher end of that range. Understanding market standards and your niche will help you set a fair price.

Should I charge $150, $200, or $250 for my first videos?

Start with $150-$200 for your first videos if you're new to the game. This gives you room to attract clients and gain testimonials. Say you're creating a 30-second fashion haul video; $180 is a fair starting point. As you refine your skills and portfolio, you can push towards $

1. The key is balancing affordability for clients while ensuring your time and effort are compensated. Adjust your rates as you grow more confident and your demand increases.

How much should I charge for UGC photos?

For UGC photos, charge between $75 and $150 per image to start. For example, if you're a travel creator capturing a scenic shot for a tourism board, $100 per photo is reasonable. Consider factors like editing time and exclusivity. If a brand wants exclusive rights to your photo for a campaign, consider adding a premium to your rate. Over time, as your photography skills and brand partnerships grow, you can gradually increase your fees.

What's the difference between organic video pricing and ad video pricing?

Ad video pricing is typically higher than organic due to broader reach and commercial intent. For instance, an organic 30-second skincare routine video might be $200, while the same content used in paid ads could command $

1. Ads usually require more polished production and have higher stakes for the brand's ROI. Ensure you know the video's purpose upfront so you can adjust your pricing accordingly and include any additional revisions or usage considerations.

Should I charge more for ads than organic content?

Yes, charge more for ads because they have a commercial focus. For example, if you charge $200 for an organic 30-second video, consider $300-$350 for the same video used in ads. Ads demand higher quality and impact as they reflect the brand's image to a larger audience. This premium covers the additional effort and potential exclusivity. Always clarify the video's intended use before setting your rates to avoid misunderstandings.

How do I calculate my rates?

Calculate your rates by determining your hourly rate and estimating the time each project will take. For example, if you value your time at $50 per hour and expect a video to take five hours, your rate should be $

1. Consider factors like complexity, revisions, and any additional services. If a brand requires rush delivery or extensive editing, factor these into your costs. Regularly reviewing and adjusting your rates based on experience and market trends is crucial.

Should I have a rate card?

Yes, having a rate card is a smart move. It streamlines negotiations and sets clear expectations. For instance, list your standard prices: $200 for a 30-second video, $350 for 60 seconds, etc. Include extras like rush fees or additional revisions. A rate card saves you time by giving brands a starting point, allowing you to focus on customizing proposals rather than starting from scratch each time. Update it regularly to reflect your evolving skill set and market trends.

What should I charge for a 15-second video?

For a 15-second video, charge around $100 to $

1. For example, if you are a food influencer creating a quick recipe teaser, $120 is competitive and fair. While shorter, these videos still require planning, filming, and editing. Consider the video's complexity and client needs. If a brand requires high-quality visuals or fast turnaround, adjust your rate accordingly. Keeping these factors in mind helps ensure you're compensated fairly for your work, regardless of video length.

What are usage rights and how do I price them?

Usage rights determine how a brand can use your content and significantly impact pricing. For instance, if a brand wants to use your video on their website and social media for a year, charge an additional 20%-30% of your base rate. If your base rate is $300, this would add $60-$

1. Always clarify the extent of usage rights during negotiations to avoid conflicts later. Knowing exactly how and where your content will be used helps you set a fair price.