Hashtags for UGC Creators to Land Brand Deals
4/8/2026·Updated 6/8/2026·9 min read
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Get startedFor beginners, platforms like Billo and Join Brands are excellent starting points. Billo is known for its user-friendly interface and smaller commission rates, making it a less intimidating entry into the UGC world. Join Brands offers a variety of campaigns, allowing you to test different niches. For instance, if you're interested in beauty, Join Brands might connect you with a skincare startup looking for fresh content creators, giving you a chance to earn your first $100 deal.
Choosing between Billo, Incense, and Join Brands depends on your niche and goals. Billo is great for creators focused on video content, while Incense offers a variety of product categories which might be beneficial if you're versatile in content creation. Join Brands, meanwhile, is excellent for those seeking to work with emerging brands. If you're a lifestyle creator, Join Brands could land you a deal with a new eco-conscious company, potentially earning $150 per post.
To get approved on UGC platforms, ensure your profile showcases your best work and aligns with what brands are seeking. Platforms often look for creators with a clear aesthetic and consistent engagement. Let's say you're applying to Billo; you'd want to make sure your video content is crisp and engaging, as they often prioritize creators who excel in dynamic storytelling. Having a portfolio with at least 10 high-quality pieces can significantly increase your chances of approval.
Yes, most UGC platforms take a commission, usually between 10% to 20% of your earnings. For example, Incense might take a 15% cut of your $200 project, leaving you with $
On a UGC platform like Join Brands, you might find a listing for creating Instagram posts for a fashion startup, earning $100 per post. In contrast, on Upwork, you could be bidding against hundreds of freelancers for various jobs, from graphic design to copywriting, without the same targeted brand connections.
Yes, applying to multiple platforms can increase your chances of landing deals. Each platform has different brands and opportunities, so diversifying where you apply can lead to more work. For instance, you might find beauty-related gigs on Billo while spotting tech collaborations on Incense. By being active on two or three platforms, you could secure deals in different niches, helping stabilize your income and build a varied portfolio, which is essential for long-term growth.
Approval times vary, but typically range from a few days to a couple of weeks. On platforms like Billo, you might hear back within five business days, while others, like Join Brands, could take up to two weeks. Use this waiting period to refine your portfolio and ensure your social profiles are polished and professional. Keep in mind that a well-prepared application can sometimes expedite the process, getting you on the platform and ready for opportunities sooner.
If you get rejected, don't take it personally. Use it as a chance to improve your profile and portfolio. Review the feedback, if provided, or compare your content to successful creators on the platform. For example, if Join Brands mentions your engagement is low, focus on boosting your interaction rates by 10% over the next month. Resubmit once you’ve made tangible improvements. Remember, rejection is part of the process and often leads to valuable growth.
However, pitching directly can also be effective, allowing you to customize proposals and potentially negotiate higher rates. Consider a hybrid approach: use platforms like Billo to secure steady work while simultaneously reaching out to brands you admire. This dual strategy can diversify your income streams and provide you with a broader range of experiences.
Platforms like Incense have thousands of creators, but standing out involves showcasing a unique style or niche. For example, if you specialize in vegan recipes, highlight this in your portfolio to attract specific brands. While competition is stiff, maintaining a distinct voice and continuously improving your content's quality can help you secure deals, even when there are many applicants vying for the same opportunities.