For brands hiring creators · Free template

Influencer contract template for brands

Booking an influencer for your next campaign? Put the posts your brand is buying, approval deadlines, fees and reporting requirements in writing. Agree how long each post stays live and whether your team can reuse it in ads.

By Roster Labs, Inc. · Updated September 28, 2026

A starting point, not legal advice. Adapt the terms to your deal and jurisdiction before signing.

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When to use this

You are hiring an influencer to publish sponsored content on Instagram, TikTok, YouTube or another named channel. List every post, story, link and reporting obligation.

When not to use this

Your brand only needs content files, without a post to the influencer’s audience, or you are hiring a long-term ambassador. Choose the UGC or ambassador agreement for those campaigns.

Your full contract

15 fields still to complete before signing

INFLUENCER SPONSORED CONTENT AGREEMENT

This Agreement takes effect on [DATE] between: CREATOR: [Creator Full Name] ("Creator") Creator contact/address for notices: [CREATOR CONTACT] BRAND: [Brand/Company Name] ("Brand") Brand contact/address for notices: [BRAND CONTACT]

1. CAMPAIGN AND POSTING OBLIGATIONS

Campaign and product: [PRODUCTS]. Creator will produce and publish [DELIVERABLES] to their own audience. Include platform, handle, quantity, format, length, caption, tags and links for each post. Draft delivery and publication dates: [DELIVERY]. Posts must remain publicly available for [POST LIVE TERM], except naturally expiring stories if included. Brand is buying these specific publications, not ownership of the account or a guaranteed reach. Cross-posts, raw footage, reshoots and account access are not included unless expressly listed.

2. FEES AND PAYMENT

Brand agrees to pay Creator the full amount upon delivery and approval. Payment will be made within the agreed payment terms.

Total fixed fee: USD $[AMOUNT]. Unless an express schedule above states otherwise, invoices are due within 15 calendar days of receipt. A balance conditioned on approval becomes due after conforming delivery and the five-business-day review period if Brand has not identified a specific defect. Brand must promptly explain disputed amounts and pay undisputed amounts on time. Payment method is agreed in writing before work begins; each party bears its own bank fees. No late fee or sales-based condition is implied. Creator may pause work after written notice of overdue undisputed payment; the delivery schedule moves accordingly.

3. REVIEW AND REVISIONS

Brand has five business days after receipt to approve or give one consolidated list of specific departures from the agreed brief. One revision round to address those departures is included, due within five business days of receiving feedback. A changed brief, new concept, extra version or reshoot caused by Brand requires a separately agreed fee and deadline. Silence does not permit publication of an unapproved endorsement: Creator may invoice work conforming to the brief after the review period and pause further work pending feedback. Brand cannot delay payment indefinitely by withholding feedback. Brand-caused delays extend deadlines by the corresponding delay; the parties will agree a new date when rescheduling is necessary.

4. PUBLICATION AND REPORTING

Creator will obtain written approval of the final sponsored content before posting; Brand must use the review timetable above. Creator will send publication links within two business days and available platform analytics within seven days after each post. Only aggregate metrics are required; Creator need not disclose passwords, private messages or follower identities. If a platform removes a post or suspends an account, Creator will notify Brand promptly and the parties will agree a reasonable replacement or prorated fee adjustment for undelivered obligations, taking account of the cause. No fake engagement, purchased followers or misleading metrics are permitted.

5. USAGE LICENSE AND EXPIRY

Organic use only on the channels expressly listed in this Agreement. No paid advertising or account access is included. Posting by Creator is required only if expressly included in the deliverables.

Permitted channels/accounts: [CHANNELS]. Territory: [TERRITORY]. License starts: [USAGE START]. License duration: [USAGE TERM]. The license is non-exclusive and limited to the final approved Content, the stated channels, territory and period. It takes effect only after compensation currently due for that Content has been provided. Where only future affiliate commissions are owed, the license may begin on approved delivery while Brand meets its reporting and payout obligations; it does not require prepayment of commissions not yet earned. Missing license terms must be agreed before use; they do not grant perpetual or unrestricted rights. Brand may let a service provider operate the campaign on its behalf under these same limits and remains responsible for that provider. No resale, sublicensing to other brands or use outside this scope is allowed. On expiry, stop ads and remove licensed copies from Brand-controlled public channels within five business days; secure internal legal records may be retained. Renewals require written agreement on scope and price.

6. OWNERSHIP AND PERMITTED EDITS

Creator retains copyright, pre-existing materials and all rights not expressly licensed. No work-made-for-hire status, copyright assignment or exclusivity is created. Brand retains its trademarks and supplies permission to use its materials solely to perform this Agreement. Each party must obtain permission for people, music, stock assets and other materials it supplies, for the actual licensed uses; trending platform audio is not assumed cleared for advertising. Brand may crop, resize and add accurate captions without changing the meaning. Other edits require Creator's written approval. Creator's name, voice and likeness may be used only as included in the licensed Content. AI training, synthetic voice, digital replicas and misleading endorsements are excluded. Creator may show publicly released Content in a portfolio, subject to confidentiality.

7. DISCLOSURES AND HONEST CLAIMS

Creator will clearly disclose payment, free products or affiliate commissions whenever endorsing Brand. Disclosures must appear with the endorsement, be easy to notice and understand, and use the endorsement's language. A platform label alone, a buried hashtag or the words "affiliate link" alone may not explain the relationship. Brand will give disclosure instructions, monitor sponsored publications and promptly request corrections. Neither party may remove required disclosures or require a positive review. Brand is responsible for substantiating product claims it supplies; Creator will describe only genuine experience and will not add unsupported performance, health or earnings claims.

8. EXCLUSIVITY AND TAKEDOWN

No category exclusivity is included. Any exclusivity must name competitors, restricted activities, dates and additional fee in a signed addendum. Either party may request prompt removal of content that is unlawful, materially inaccurate, infringes rights or creates a safety risk, with a specific written explanation. Removal for Brand's changed preferences does not erase payment for conforming work already performed. No clause permits a party to control the other's unrelated speech, personal conduct or future endorsements. Brand reposting and paid usage end when their license ends, even if Creator's own agreed keep-live term differs.

9. CANCELLATION AND BREACH

Either party may cancel on seven days' written notice. Brand pays for work actually performed at the agreed milestone values, or a reasonable proportion of the fixed fee if no milestone values were agreed, plus approved non-cancellable costs, never exceeding the agreed fee and approved expenses. Creator refunds unearned advances within 15 days and delivers paid-for completed work. No license arises for unpaid or rejected work. For a material breach, the other party may terminate if the breach is not cured within seven days of written notice; unlawful use or a security threat may be stopped immediately. If events outside reasonable control prevent performance, notify the other party promptly and reschedule; either may terminate after 30 days, with the same payment and refund accounting. Accrued payments, confidentiality, ownership and time-limited licenses for paid Content survive as stated, without extending a license.

10. CONFIDENTIALITY AND PERSONAL DATA

Each party will protect non-public briefs, launch plans, prices, credentials and personal information received from the other, use them only for this engagement and share them only with people who need them and are bound to protect them. This does not cover information already public without breach, independently developed, or lawfully received from someone else. Legally required disclosures are permitted, with prior notice where lawful. On request or termination, confidential information will be returned or deleted, except legally required records and secure backups. These duties continue for two years after termination; trade secrets remain protected while they qualify as such. Shipping and contact details may not be used for unrelated marketing.

11. RESPONSIBILITY AND INDEPENDENT STATUS

Each party confirms it has authority to sign and will comply with laws and platform rules applicable to its own conduct. Creator is an independent contractor responsible for their equipment and taxes; this Agreement does not create employment, a partnership or authority to bind the other party. Brand will reimburse only expenses approved in writing beforehand. Each party is responsible for direct losses caused by its breach, negligence or infringement by materials it supplies. Neither party guarantees views, sales or platform availability. Neither is liable for speculative lost profits or indirect damages, except where exclusion is prohibited by law. Nothing limits liability for fraud, intentional misconduct, unpaid agreed compensation or rights that cannot legally be limited.

12. NOTICES, DISPUTES AND ENTIRE AGREEMENT

Notices must be sent to the contact addresses above; receipt must be acknowledged or otherwise evidenced. The parties will first try in good faith to resolve a dispute for 15 days after written notice, without preventing urgent court relief or mandatory statutory remedies. Governing law and courts: [GOVERNING LAW AND COURTS], subject to mandatory applicable law. This Agreement and any brief expressly accepted by both parties are the entire agreement. This Agreement controls a conflict with a brief unless a signed amendment identifies the clause being changed. Changes, renewals and transfers of this Agreement require both parties' written consent. An invalid provision does not invalidate the rest. Electronic signatures and counterparts may be used to the extent permitted by applicable law. Each signatory confirms authority to bind the named party.

CREATOR SIGNATURE: _________________________ DATE: _______ BRAND AUTHORIZED SIGNATURE: _________________________ DATE: _______ Brand signatory name and title: _________________________

Next: send it to your creator

Ready to bring this creator on board?

Copy your completed contract, then open Contracts → Import contract → Paste text in your Roster brand account. Review the terms, add your creator’s name and email, and send it for signature. Keep the agreement with your creator relationship. Reading and downloading here are free.

Before you send it to your creator

  • Posting dates and keep-live period
  • Draft approvals and one revision round
  • Disclosure and honest product claims
  • Separate posting and reuse rights

Complete every bracketed field, review the terms with your creator and make sure the final document matches your campaign. For US endorsements, read the FTC’s disclosure guidance. Cross-border arrangements, minors and regulated products can need additional terms.

Ready to collect signatures? See how your brand can send and manage creator contracts in Roster.

Common questions

Can I use this as an Instagram or TikTok influencer contract?

Yes. Specify the platform and handle, whether each deliverable is a Reel, story or TikTok, the posting date and how long it stays live. Stories may expire naturally if the contract says so.

Is a brand deal contract the same as an influencer agreement?

For a paid sponsored-post campaign, those terms usually describe the same relationship. This template covers publication and limited reuse; the separate ambassador template covers an ongoing appointment.

Does paying for a sponsored post include whitelisting?

No. Select creator-account advertising expressly and agree its scope and end date. Use platform permissions, never account passwords, and keep media spend separate from the creator’s fee.