CONTENT LICENSING AGREEMENT
This Agreement takes effect on [DATE] between: CREATOR: [Creator Full Name] ("Creator") Creator contact/address for notices: [CREATOR CONTACT] BRAND: [Brand/Company Name] ("Brand") Brand contact/address for notices: [BRAND CONTACT]
1. IDENTIFIED EXISTING CONTENT
Creator licenses only the following existing Content: [DELIVERABLES]. Identify file names, links, versions, dates and any exclusions precisely. Delivery/access method and date: [DELIVERY]. This agreement does not require new filming, editing services, publication to Creator's audience or account management. Creator confirms ownership or sufficient authority to grant the agreed license and must identify third-party restrictions before signing. Any original production agreement remains in force except for the specific additional rights expressly granted here; this license does not retroactively excuse unauthorized prior use.
2. LICENSE FEE
Brand agrees to pay Creator the full amount upon delivery and approval. Payment will be made within the agreed payment terms.
License fee: USD $[AMOUNT], due within 15 days after signature and receipt of invoice unless an express schedule above provides an earlier date. Use may begin only once payment and the stated license start date have both occurred. Payment buys the specific license, not copyright ownership, performance guarantees or future renewals. A disputed invoice must be explained promptly; undisputed amounts remain due. Additional content, media, territories or duration require a signed amendment and any additional fee before expanded use.
3. USAGE LICENSE AND EXPIRY
Organic use only on the channels expressly listed in this Agreement. No paid advertising or account access is included. Posting by Creator is required only if expressly included in the deliverables.
Permitted channels/accounts: [CHANNELS]. Territory: [TERRITORY]. License starts: [USAGE START]. License duration: [USAGE TERM]. The license is non-exclusive and limited to the final approved Content, the stated channels, territory and period. It takes effect only after compensation currently due for that Content has been provided. Where only future affiliate commissions are owed, the license may begin on approved delivery while Brand meets its reporting and payout obligations; it does not require prepayment of commissions not yet earned. Missing license terms must be agreed before use; they do not grant perpetual or unrestricted rights. Brand may let a service provider operate the campaign on its behalf under these same limits and remains responsible for that provider. No resale, sublicensing to other brands or use outside this scope is allowed. On expiry, stop ads and remove licensed copies from Brand-controlled public channels within five business days; secure internal legal records may be retained. Renewals require written agreement on scope and price.
4. OWNERSHIP AND PERMITTED EDITS
Creator retains copyright, pre-existing materials and all rights not expressly licensed. No work-made-for-hire status, copyright assignment or exclusivity is created. Brand retains its trademarks and supplies permission to use its materials solely to perform this Agreement. Each party must obtain permission for people, music, stock assets and other materials it supplies, for the actual licensed uses; trending platform audio is not assumed cleared for advertising. Brand may crop, resize and add accurate captions without changing the meaning. Other edits require Creator's written approval. Creator's name, voice and likeness may be used only as included in the licensed Content. AI training, synthetic voice, digital replicas and misleading endorsements are excluded. Creator may show publicly released Content in a portfolio, subject to confidentiality.
5. CLEARANCES AND CAMPAIGN REVIEW
Before launch, Brand will show Creator the proposed placement, edits, captions and surrounding claims. Creator will approve or identify specific concerns within five business days; silence is not approval of a changed endorsement. Creator may not unreasonably withhold approval of use that exactly conforms to the licensed scope. Creator will disclose limitations affecting supplied content, including music, performers or locations. Brand obtains any additional clearances needed for its proposed use and is responsible for claims or material it adds. Neither party may imply a continuing endorsement after the licensed campaign ends.
6. DISCLOSURES AND HONEST CLAIMS
Creator will clearly disclose payment, free products or affiliate commissions whenever endorsing Brand. Disclosures must appear with the endorsement, be easy to notice and understand, and use the endorsement's language. A platform label alone, a buried hashtag or the words "affiliate link" alone may not explain the relationship. Brand will give disclosure instructions, monitor sponsored publications and promptly request corrections. Neither party may remove required disclosures or require a positive review. Brand is responsible for substantiating product claims it supplies; Creator will describe only genuine experience and will not add unsupported performance, health or earnings claims.
7. RECORDS, RENEWAL AND REMOVAL
Brand will maintain a list of campaign placements and start/stop dates and provide it on reasonable request so the parties can verify licensed use. No customer-level data or general ad-account access is required for this check. A renewal must state the new term, uses and fee and be agreed before expiry. There is no automatic extension for a campaign that performs well. At expiry or valid termination, Brand will stop ads and remove public licensed copies under its control within five business days, and instruct its campaign providers to do the same. Copies kept only for legal records cannot be reused.
8. BREACH AND EARLY TERMINATION
For a material breach, the other party may terminate after seven days' written notice and opportunity to cure. Creator may require immediate suspension of unlawful, misleading or unlicensed use. Brand will pay for authorized use accrued before termination; termination does not settle damages from unauthorized use. If Brand terminates because Creator lacked promised rights, Creator must refund the unused portion of the license fee, without excluding other applicable remedies. Brand's voluntary decision not to use a validly delivered license does not itself entitle it to a refund. A mutually agreed early end will state any refund and takedown dates in writing. Ownership, confidentiality and accrued payment obligations survive; expired or terminated usage rights do not.
9. CONFIDENTIALITY AND PERSONAL DATA
Each party will protect non-public briefs, launch plans, prices, credentials and personal information received from the other, use them only for this engagement and share them only with people who need them and are bound to protect them. This does not cover information already public without breach, independently developed, or lawfully received from someone else. Legally required disclosures are permitted, with prior notice where lawful. On request or termination, confidential information will be returned or deleted, except legally required records and secure backups. These duties continue for two years after termination; trade secrets remain protected while they qualify as such. Shipping and contact details may not be used for unrelated marketing.
10. RESPONSIBILITY AND INDEPENDENT STATUS
Each party confirms it has authority to sign and will comply with laws and platform rules applicable to its own conduct. Creator is an independent contractor responsible for their equipment and taxes; this Agreement does not create employment, a partnership or authority to bind the other party. Brand will reimburse only expenses approved in writing beforehand. Each party is responsible for direct losses caused by its breach, negligence or infringement by materials it supplies. Neither party guarantees views, sales or platform availability. Neither is liable for speculative lost profits or indirect damages, except where exclusion is prohibited by law. Nothing limits liability for fraud, intentional misconduct, unpaid agreed compensation or rights that cannot legally be limited.
11. NOTICES, DISPUTES AND ENTIRE AGREEMENT
Notices must be sent to the contact addresses above; receipt must be acknowledged or otherwise evidenced. The parties will first try in good faith to resolve a dispute for 15 days after written notice, without preventing urgent court relief or mandatory statutory remedies. Governing law and courts: [GOVERNING LAW AND COURTS], subject to mandatory applicable law. This Agreement and any brief expressly accepted by both parties are the entire agreement. This Agreement controls a conflict with a brief unless a signed amendment identifies the clause being changed. Changes, renewals and transfers of this Agreement require both parties' written consent. An invalid provision does not invalidate the rest. Electronic signatures and counterparts may be used to the extent permitted by applicable law. Each signatory confirms authority to bind the named party.
CREATOR SIGNATURE: _________________________ DATE: _______ BRAND AUTHORIZED SIGNATURE: _________________________ DATE: _______ Brand signatory name and title: _________________________