For brands hiring creators · Free template

Influencer gifted collab contract for brands

Sending products to a creator in exchange for content? Agree what your brand will send, what the creator will deliver and how your team can reuse it. Set shipping, review and cancellation terms before products leave your warehouse.

By Roster Labs, Inc. · Updated September 28, 2026

A starting point, not legal advice. Adapt the terms to your deal and jurisdiction before signing.

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When to use this

Your brand and a creator have agreed to exchange specific products for defined content, with no cash fee. Record the product value, shipping date and required posts before you send the package.

When not to use this

You are sending an unconditional gift with no posting obligation, or paying a cash fee. An unsolicited PR package is different from an agreed product-for-content exchange.

Your full contract

14 fields still to complete before signing

INFLUENCER GIFTED COLLABORATION AGREEMENT

This Agreement takes effect on [DATE] between: CREATOR: [Creator Full Name] ("Creator") Creator contact/address for notices: [CREATOR CONTACT] BRAND: [Brand/Company Name] ("Brand") Brand contact/address for notices: [BRAND CONTACT]

1. PRODUCT-ONLY CONSIDERATION

Brand will send [PRODUCTS AND VALUE] by [SHIP DATE], at its expense, in exchange for the deliverables below. No cash fee or reimbursement for production is owed unless both parties sign an amendment. Product value is disclosed for transparency and is not an invoice to Creator. Brand pays agreed shipping, customs and return costs. Creator must agree to the products before shipment; a replacement needs approval. Creator keeps the product after completing the exchange, unless a loan was expressly agreed. Creator is responsible for any applicable tax on benefits received.

2. DELIVERABLES AND PUBLICATION

Creator agrees to create [DELIVERABLES]. Delivery and posting schedule: [DELIVERY]. List each platform and handle, number and format of posts, posting date and how long it must remain live; ephemeral stories expire naturally unless stated otherwise. The schedule begins after usable product and the accepted brief arrive. This agreement requires the listed work in exchange for product. It is not suitable for a no-strings-attached gift or a paid campaign. Neither party may add requirements after shipment without mutual written agreement.

3. HONEST EXPERIENCE AND UNSUITABLE PRODUCTS

No positive review, star rating or particular sentiment is required. Creator must try the product sufficiently to describe their actual experience. If Creator cannot honestly make the proposed endorsement, or the product is damaged, unsuitable or unsafe, Creator will notify Brand promptly and pause publication. The parties may agree to a different factual deliverable or end the exchange under the return terms below. Brand may correct factual errors but may not suppress an honest opinion or require misleading statements. Any requested marketplace review must also comply with that marketplace's rules; this contract does not override a prohibition on incentivized reviews.

4. REVIEW AND REVISIONS

Brand has five business days after receipt to approve or give one consolidated list of specific departures from the agreed brief. One revision round to address those departures is included, due within five business days of receiving feedback. A changed brief, new concept, extra version or reshoot caused by Brand requires a separately agreed fee and deadline. Silence does not permit publication of an unapproved endorsement: Creator may invoice work conforming to the brief after the review period and pause further work pending feedback. Brand cannot delay payment indefinitely by withholding feedback. Brand-caused delays extend deadlines by the corresponding delay; the parties will agree a new date when rescheduling is necessary.

5. USAGE LICENSE AND EXPIRY

Organic use only on the channels expressly listed in this Agreement. No paid advertising or account access is included. Posting by Creator is required only if expressly included in the deliverables.

Permitted channels/accounts: [CHANNELS]. Territory: [TERRITORY]. License starts: [USAGE START]. License duration: [USAGE TERM]. The license is non-exclusive and limited to the final approved Content, the stated channels, territory and period. It takes effect only after compensation currently due for that Content has been provided. Where only future affiliate commissions are owed, the license may begin on approved delivery while Brand meets its reporting and payout obligations; it does not require prepayment of commissions not yet earned. Missing license terms must be agreed before use; they do not grant perpetual or unrestricted rights. Brand may let a service provider operate the campaign on its behalf under these same limits and remains responsible for that provider. No resale, sublicensing to other brands or use outside this scope is allowed. On expiry, stop ads and remove licensed copies from Brand-controlled public channels within five business days; secure internal legal records may be retained. Renewals require written agreement on scope and price.

6. OWNERSHIP AND PERMITTED EDITS

Creator retains copyright, pre-existing materials and all rights not expressly licensed. No work-made-for-hire status, copyright assignment or exclusivity is created. Brand retains its trademarks and supplies permission to use its materials solely to perform this Agreement. Each party must obtain permission for people, music, stock assets and other materials it supplies, for the actual licensed uses; trending platform audio is not assumed cleared for advertising. Brand may crop, resize and add accurate captions without changing the meaning. Other edits require Creator's written approval. Creator's name, voice and likeness may be used only as included in the licensed Content. AI training, synthetic voice, digital replicas and misleading endorsements are excluded. Creator may show publicly released Content in a portfolio, subject to confidentiality.

7. DISCLOSURES AND HONEST CLAIMS

Creator will clearly disclose payment, free products or affiliate commissions whenever endorsing Brand. Disclosures must appear with the endorsement, be easy to notice and understand, and use the endorsement's language. A platform label alone, a buried hashtag or the words "affiliate link" alone may not explain the relationship. Brand will give disclosure instructions, monitor sponsored publications and promptly request corrections. Neither party may remove required disclosures or require a positive review. Brand is responsible for substantiating product claims it supplies; Creator will describe only genuine experience and will not add unsupported performance, health or earnings claims.

8. CANCELLATION AND PRODUCT RETURN

Either party may cancel on seven days' written notice. For an uncured material breach, cancellation may take effect seven days after written notice specifying the breach. If Creator cancels before completing the exchange, Brand may request return of unused product within seven days and must supply a prepaid label; Creator will return it within 14 days of receiving the label. Consumables already reasonably used for evaluation need not be returned or paid for. Creator may keep gifted product if Brand cancels, except any item expressly agreed as a loan. No automatic retail-value penalty applies. Brand may use only completed approved Content for which the agreed product was provided, within the stated license; cancellation creates no new rights. Confidentiality and accrued duties survive as stated.

9. CONFIDENTIALITY AND PERSONAL DATA

Each party will protect non-public briefs, launch plans, prices, credentials and personal information received from the other, use them only for this engagement and share them only with people who need them and are bound to protect them. This does not cover information already public without breach, independently developed, or lawfully received from someone else. Legally required disclosures are permitted, with prior notice where lawful. On request or termination, confidential information will be returned or deleted, except legally required records and secure backups. These duties continue for two years after termination; trade secrets remain protected while they qualify as such. Shipping and contact details may not be used for unrelated marketing.

10. RESPONSIBILITY AND INDEPENDENT STATUS

Each party confirms it has authority to sign and will comply with laws and platform rules applicable to its own conduct. Creator is an independent contractor responsible for their equipment and taxes; this Agreement does not create employment, a partnership or authority to bind the other party. Brand will reimburse only expenses approved in writing beforehand. Each party is responsible for direct losses caused by its breach, negligence or infringement by materials it supplies. Neither party guarantees views, sales or platform availability. Neither is liable for speculative lost profits or indirect damages, except where exclusion is prohibited by law. Nothing limits liability for fraud, intentional misconduct, unpaid agreed compensation or rights that cannot legally be limited.

11. NOTICES, DISPUTES AND ENTIRE AGREEMENT

Notices must be sent to the contact addresses above; receipt must be acknowledged or otherwise evidenced. The parties will first try in good faith to resolve a dispute for 15 days after written notice, without preventing urgent court relief or mandatory statutory remedies. Governing law and courts: [GOVERNING LAW AND COURTS], subject to mandatory applicable law. This Agreement and any brief expressly accepted by both parties are the entire agreement. This Agreement controls a conflict with a brief unless a signed amendment identifies the clause being changed. Changes, renewals and transfers of this Agreement require both parties' written consent. An invalid provision does not invalidate the rest. Electronic signatures and counterparts may be used to the extent permitted by applicable law. Each signatory confirms authority to bind the named party.

CREATOR SIGNATURE: _________________________ DATE: _______ BRAND AUTHORIZED SIGNATURE: _________________________ DATE: _______ Brand signatory name and title: _________________________

Next: send it to your creator

Ready to bring this creator on board?

Copy your completed contract, then open Contracts → Import contract → Paste text in your Roster brand account. Review the terms, add your creator’s name and email, and send it for signature. Keep the agreement with your creator relationship. Reading and downloading here are free.

Before you send it to your creator

  • Named products and disclosed value
  • Clear content obligations
  • Disclosure and content review process
  • Prepaid returns and cancellation rules

Complete every bracketed field, review the terms with your creator and make sure the final document matches your campaign. For US endorsements, read the FTC’s disclosure guidance. Cross-border arrangements, minors and regulated products can need additional terms.

Ready to collect signatures? See how your brand can send and manage creator contracts in Roster.

Common questions

Does sending a creator free products guarantee a post?

This template is for a mutually agreed exchange with specific deliverables. It should not be used to turn an unsolicited gift into a posting obligation. Agree expectations before shipping.

Can my brand require a positive review?

No. The creator must describe their honest experience. If the product is unsuitable or cannot honestly be endorsed, the agreement provides a way to pause, agree a different factual deliverable or cancel.

Is “gifted” enough disclosure?

Do not assume a bare “gifted” label explains the relationship. Make it clear which brand provided the product and put the disclosure with the endorsement. Check the FTC guidance linked below for context.