Everyone's sheets look
the same. Yours don't have to.
Roster sources creators who can actually film a bedroom: night routines, cooling tests, the first night on new sheets.Briefed, contracted and back in your ad account in days.
7-day free trial · Cancel anytime
Among the 300+ brands running creator campaigns on Roster
50K+
Vetted marketplace creators
1M+
Creator contacts to pitch
48hr
To your first applicants
5-10d
Brief to finished ads
A commodity product.
A considered purchase.
Four things make sleep brands harder to advertise than almost any other DTC category.
Every product shot looks identical
White sheets, white bed, soft morning light. Your studio photography is indistinguishable from the competitor two rows down in the feed. Creator footage is the only thing that looks like someone actually sleeps there.
Nobody buys a mattress on impulse
Bedding is a considered, high-ticket purchase researched over weeks. One ad does not close it. You need a library of angles that keeps showing up across the whole consideration window.
Material claims get challenged
Cooling, bamboo, thread count, organic certification. Every one of those is a claim a creator can overstate on camera, and a claim a competitor will report. Briefs and contracts need to draw the line before anyone films.
The trial period is the real cost
A 100-night trial means a return can undo the sale months later. Content that sets an honest expectation of the feel, the weight and the warmth returns fewer boxes than content that oversells.
Creators whose bedrooms
are worth filming.
Post the brief. Home, interiors and lifestyle creators apply with portfolios. No DMs.
Mackenzie D.
Beauty · Lifestyle
Julia L.
Lifestyle · Skincare
Sahara R.
Beauty · Lifestyle
Carolina F.
Beauty · Skincare
Mackenzie D.
Beauty · Lifestyle
Julia L.
Lifestyle · Skincare
Sahara R.
Beauty · Lifestyle
Carolina F.
Beauty · Skincare
Claudia P.
Beauty · Fashion
Sevgi I.
Beauty · Skincare
Russka J.
Fashion · Lifestyle
Rosalia S.
Beauty · Fashion
Claudia P.
Beauty · Fashion
Sevgi I.
Beauty · Skincare
Russka J.
Fashion · Lifestyle
Rosalia S.
Beauty · Fashion
Cooling claims stay
inside the brief.
Paste the link. Roster writes the hooks, the shot list, and the material claims creators cannot make.
Julia L.Sahara R.+ AddCollagen Powder · Product Review Brief
2 TikToks · 30 to 45s · raw files + posted
Hooks
• "I gave collagen 14 days. Here's what actually changed."
• "POV: your skin at 30 vs. after this"
• "Things nobody tells you about collagen powder"
Deliverables
2 TikToks (9:16, 30-45s), captions included, due within 7 days of receipt. Usage: 12 months, paid social.
Brief Builder
Powered by Claude
Approve the cut.
Roster pays the creator.
Note at 0:08 where the cooling claim goes too far. The re-cut lands back in your queue.
Review deliverables
Pinned at 0:08
"Cut faster to the product reveal"
The formats that
sell bedding.
Brief one format or all four. Same creators, same contract, same queue.
The night routine
Lamps down, phone away, into the sheets. The highest-retention format in the category because it sells the ritual, not the thread count.
The cooling test
The demo that actually moves a hot sleeper: same room, same night, old sheets against yours. Shot as a test, not a testimonial.
Unboxing and first make
The box opens, the set comes out, the bed gets made. Answers the two questions every buyer has: how does it feel, and does it fit my mattress.
The bedroom transformation
Before and after on one bed. Works as a scroll-stopper at the top of the funnel and as a Pinterest-native asset you can run for a year.
Why Roster
Marketplaces hand you the creators and the work. CRMs hand you a spreadsheet. Roster runs the campaign and hands you the ads.
 Roster |  |  |  | |
|---|---|---|---|---|
| Who runs the campaign | Roster. You approve. | You order and review | You manage creators | Your team, in a CRM |
| Finds and pitches creators for you | Partial | |||
| Vetted marketplace + 1M+ database | Marketplace only | Partial | Bring your own | |
| Briefs written and sent for you | Partial | |||
| Contracts, usage rights, FTC built in | Partial | |||
| Frame-level revisions | Partial | |||
| Creators paid on approval | Per video, upfront | Partial | Partial | |
| Post performance tracked automatically | Partial | |||
| Runs from Claude (MCP) | ||||
| Time to first ad | Days | 1-2 weeks | Weeks | Weeks |
| Comparison based on public product information. | Get Started |
Who runs the campaign
Finds and pitches creators for you
Vetted marketplace + 1M+ database
Briefs written and sent for you
Contracts, usage rights, FTC built in
Frame-level revisions
Creators paid on approval
Post performance tracked automatically
Runs from Claude (MCP)
Time to first ad
Yes. Filter the network for home, interiors and lifestyle creators, then watch portfolio clips before you hire anyone. Bedroom footage lives or dies on the room and the light, so you are picking the set as much as the person.
That is your call and it goes in the contract up front. Most bedding brands ship the set as part of the fee, because the creator needs to sleep on it before they can talk about it.
The brief carries the claims creators may and may not make, and the contract binds them to it. You approve the final cut before anything goes live, and you can flag a specific frame for a re-cut.
Yes. Whitelist their TikTok or Instagram account and run spark or partnership ads from it. The post reads as organic in the feed while you control the spend.
Brand plans start at $379/month, with Scale at $499/month and a managed option priced per campaign. You set the rate per creator on top of that, and a 7-day free trial lets you post a brief before you commit.
Most brands see applicants within 48 hours and finished content within 5-10 days of sending the brief.
Tell us about the product. Roster matches you with creators who can film a night routine, a cooling test and a bedroom worth stopping for.
7-day free trial · Cancel anytime