For brands · Creator quality
Every creator on Roster passes layered checks before, during, and after they work with brands. Here is exactly how the bar stays high.
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Vetted marketplace creators
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Paid to creators
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DTC and agency teams
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Point quality score
01 · Identity verification
Before a creator wears the badge, they record a short introduction video that gets reviewed against a strict identity rubric. It is a simple bar, and it filters out everyone who cannot clear it.
A real person on camera
The introduction video has to show the actual creator, face on screen, not a slideshow or stock footage.
They state who they are
The creator introduces themselves by name, and the review checks that against the profile.
Work matches the profile
Portfolio content has to line up with the person on camera. No verification, no badge.
02 · Quality score
Every creator carries a composite 0 to 100 score. It blends how they deliver, how their content actually looks, and how complete their profile is. Low scores do not get buried in fine print, they get demoted in the directory.
Delivery track record
On-time delivery, revision counts, brand ratings, and how long their ads stay live.
Content graded video by video
Each video is scored against a UGC rubric: hook, lighting, framing, editing.
Profile completeness counts
Thin profiles score lower. Full portfolios, rates, and social links score higher.
Low scores get demoted
Low-scoring profiles sink in the directory instead of being surfaced to brands.
03 · Application gates
Your brief never becomes a free-for-all. Creators have to clear hard requirements before the apply button even works, and the pipeline caps itself so you review a shortlist, not a flood.
A published portfolio with real work
No portfolio, no application. Every applicant shows finished content first.
Complete, validated social profiles
Handles are checked and validated, not typed in on the honor system.
Engagement sanity checks
Impossible or junk engagement metrics get flagged before they reach you.
Applicant caps per brief
Caps keep briefs from being flooded, so every application gets a real look.
04 · Campaign screening
Quality cuts both ways. Creators do their best work when the briefs are real, so every brand campaign is screened before it goes live in the marketplace.
Real pay floors
Deterministic gates check that the offer clears a real minimum before creators see it.
No contact-info harvesting
Campaigns built to scrape emails and DMs get blocked at the gate.
No placeholder briefs
Empty or copy-paste briefs fail the gate, plus an automated review runs on everything that passes.
05 · Quality-first search
When you search for creators, discovery ranks by match relevance and quality score. The creators at the top earned their spot with delivered work, not a big follower number.
Relevance and quality lead
Results are ranked by how well a creator matches your search and how well they perform.
Verification and freshness boosts
Verified creators and recently active profiles get a lift in the ranking.
Followers are a tiebreaker
Follower count only breaks ties. It never outranks quality.
Quality FAQ
A verified creator recorded a short introduction video that was reviewed against a strict identity rubric: a real person on camera, stating who they are, with work that matches their profile. No verification, no badge.
It is a composite 0 to 100 score blending delivery track record (on-time delivery, revision counts, brand ratings, how long ads stay live), content quality graded video by video against a UGC rubric (hook, lighting, framing, editing), and profile completeness.
No. Applications require a published portfolio with real work and complete, validated social profiles. Engagement-rate sanity checks flag impossible or junk metrics, and applicant caps keep briefs from being flooded.
Low-scoring profiles get demoted in the directory ranking rather than surfaced, and creators without a complete portfolio are blocked from applying to campaigns.
Yes. Brand campaigns pass deterministic quality gates covering real pay floors, no contact-info harvesting, and no placeholder briefs, plus an automated review before creators ever see them.
Post your first brief and only hear from creators who cleared the bar: verified identity, scored work, and a portfolio to prove it.
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