Scale Your Ecommerce Brand with UGC That Sells
Roster finds creators who already film the products your customers buy.Briefed, contracted and back in your ad account in days.
7-day free trial · Cancel anytime
Trusted by 300+ DTC and agency teams
30K+
Vetted marketplace creators
1M+
Creator contacts for outreach
48hr
To your first applicants
5-10d
Brief to finished ads
Rising CAC.
Same growth targets.
Four things slow down every DTC content engine. A creator pipeline fixes all four.
CAC keeps climbing
Static ads fatigue in weeks and every refresh costs more. A steady pipeline of creator content keeps your account fed with new angles before CPAs drift.
Content pipelines are slow
Agencies take weeks per batch and every round of feedback adds another. Brief creators directly and finished ads land in your queue in days.
Vetting is guesswork
A polished portfolio reel says nothing about whether the ads converted. Every Roster creator is scored on real portfolio work against your brief before you spend a dollar.
Retainers eat margin
A $5K monthly agency retainer buys a handful of videos whether they work or not. On Roster you set the rate and pay per deliverable, only when you approve it.
Creators who already
film your category.
Post the brief. Creators in your product category apply. No DMs, no spreadsheets.
Mackenzie D.
Beauty · Lifestyle
Julia L.
Lifestyle · Skincare
Sahara R.
Beauty · Lifestyle
Carolina F.
Beauty · Skincare
Mackenzie D.
Beauty · Lifestyle
Julia L.
Lifestyle · Skincare
Sahara R.
Beauty · Lifestyle
Carolina F.
Beauty · Skincare
Claudia P.
Beauty · Fashion
Sevgi I.
Beauty · Skincare
Russka J.
Fashion · Lifestyle
Rosalia S.
Beauty · Fashion
Claudia P.
Beauty · Fashion
Sevgi I.
Beauty · Skincare
Russka J.
Fashion · Lifestyle
Rosalia S.
Beauty · Fashion
From product page
to shot list.
Paste the link. Roster writes the hooks, the shot list, and the angles worth testing.
Julia L.Sahara R.+ AddCollagen Powder · Product Review Brief
2 TikToks · 30 to 45s · raw files + posted
Hooks
• "I gave collagen 14 days. Here's what actually changed."
• "POV: your skin at 30 vs. after this"
• "Things nobody tells you about collagen powder"
Deliverables
2 TikToks (9:16, 30-45s), captions included, due within 7 days of receipt. Usage: 12 months, paid social.
Brief Builder
Powered by Claude
Approve the cut.
Roster pays the creator.
Note at 0:08. The re-cut lands back in your queue, no email thread.
Review deliverables
Pinned at 0:08
"Cut faster to the product reveal"
The formats that
sell products.
Brief one format or all four. Same creators, same contract, same queue.
Product demos
The product in someone's hands, doing the thing it promises. Still the highest-converting format in paid social.
Unboxing and first impressions
Creator opens the package on camera and reacts. Organic feel, high retention, perfect top-of-funnel hook material.
Testimonial ads
"I ordered this three times already." Real customers, camera-facing, scripted just enough to hit your angles.
Whitelisted spark ads
Run ads from the creator's TikTok or Meta handle. Looks organic in the feed, performs like paid, and A/B tests against your brand account.
Why Roster
Marketplaces hand you the creators and the work. CRMs hand you a spreadsheet. Roster runs the campaign and hands you the ads.
 Roster |  |  |  | |
|---|---|---|---|---|
| Who runs the campaign | Roster. You approve. | You order and review | You manage creators | Your team, in a CRM |
| Finds and pitches creators for you | Partial | |||
| Vetted marketplace + 1M+ database | Marketplace only | Partial | Bring your own | |
| Briefs written and sent for you | Partial | |||
| Contracts, usage rights, FTC built in | Partial | |||
| Frame-level revisions | Partial | |||
| Creators paid on approval | Per video, upfront | Partial | Partial | |
| Post performance tracked automatically | Partial | |||
| Runs from Claude (MCP) | ||||
| Time to first ad | Days | 1-2 weeks | Weeks | Weeks |
| Comparison based on public product information. | Get Started |
Who runs the campaign
Finds and pitches creators for you
Vetted marketplace + 1M+ database
Briefs written and sent for you
Contracts, usage rights, FTC built in
Frame-level revisions
Creators paid on approval
Post performance tracked automatically
Runs from Claude (MCP)
Time to first ad
Recruit affiliates vetted by real GMV
Search 6M+ TikTok Shop creators by 30-day sales data, invite them in bulk, and track GMV per creator. There is a dedicated page for that.
UGC creators across beauty, wellness, food and beverage, home, apparel, tech and 50+ other niches. Filter by category and watch real portfolio clips before you hire anyone.
Yes. Every contract covers usage rights up front, including paid social, whitelisting and duration. Creators sign before they film, so there are no surprises when you want to scale a winner.
No retainer and no middleman. You brief creators directly, approve the content, and pay per deliverable. Most brands get finished ads for a fraction of an agency batch, in about half the time.
Yes. Whitelist their TikTok or Instagram handle and run spark or partnership ads directly. The content reads as organic in the feed.
Plans start at $99/month and there is a 7-day free trial. You set the rate per creator - most ecommerce brands pay $100-$400 per video depending on deliverables and creator size.
Most brands see applicants within 48 hours and finished content within 5-10 days of sending the brief.
Tell us about the product. Roster matches you with creators who already film your category, handles the contracts, and pays them when you approve the cut.
7-day free trial · Cancel anytime