Brand Deals Without
the Agency Fee
Roster finds the influencers, sends the briefs and tracks every sponsored post.You just approve the content.
7-day free trial · Cancel anytime
Trusted by 300+ DTC and agency teams
1M+
Influencer contacts to pitch
100+
Applicants per campaign
48hr
To your first applicant
0%
Agency commission on fees
Post the brief.
The creators come to you.
Set niche, audience and budget once. Vetted creators apply, no cold DMs.
Mackenzie D.
Beauty · Lifestyle
Julia L.
Lifestyle · Skincare
Sahara R.
Beauty · Lifestyle
Carolina F.
Beauty · Skincare
Mackenzie D.
Beauty · Lifestyle
Julia L.
Lifestyle · Skincare
Sahara R.
Beauty · Lifestyle
Carolina F.
Beauty · Skincare
Claudia P.
Beauty · Fashion
Sevgi I.
Beauty · Skincare
Russka J.
Fashion · Lifestyle
Rosalia S.
Beauty · Fashion
Claudia P.
Beauty · Fashion
Sevgi I.
Beauty · Skincare
Russka J.
Fashion · Lifestyle
Rosalia S.
Beauty · Fashion
Talking points and terms,
written for you.
Paste a link. Roster writes the hooks, the talking points and the do-not-say list.
Julia L.Sahara R.+ AddCollagen Powder · Product Review Brief
2 TikToks · 30 to 45s · raw files + posted
Hooks
• "I gave collagen 14 days. Here's what actually changed."
• "POV: your skin at 30 vs. after this"
• "Things nobody tells you about collagen powder"
Deliverables
2 TikToks (9:16, 30-45s), captions included, due within 7 days of receipt. Usage: 12 months, paid social.
Brief Builder
Powered by Claude
Nothing posts until
you approve it.
Flag the claim at 0:08. The re-cut lands back in your queue.
Review deliverables
Pinned at 0:08
"Cut faster to the product reveal"
Approve the post.
Roster pays the creator.
Approve the post, Stripe releases the fee. 1099s handled, 0% commission.
Payouts
ConnectedPaid this quarter
Mackenzie D.
Owen M.
Sevgi I.
Diego M.
Every kind of brand deal,
run from one place.
Sponsored, seeded or on retainer. The brief, the contract and the payout look the same either way.
Sponsored posts
Creators publish to their own feed. You set the deliverables, approve the cut before it goes live and keep the paid usage rights.
Product seeding
Send the product, skip the guaranteed post. Roster tracks the parcel to the door and nudges the creator when it lands.
Launch and event partnerships
Book ten creators for the same drop date. One brief, ten versions, every post live inside the same 48-hour window.
Long-term ambassadors
Monthly retainers with recurring deliverables. Contracts renew, briefs repeat, payouts run on the same approval flow.
Built for teams buying
influencer reach directly.
If you are already paying creators for posts, Roster replaces the agency retainer and the spreadsheet behind it.
Brand marketers running product launches and seasonal pushes
DTC teams that want micro-influencer reach without a 20% agency cut
Consumer app teams buying niche community partnerships
PR and comms teams building influencer relationships at scale
Why Roster
Marketplaces hand you the creators and the work. CRMs hand you a spreadsheet. Roster runs the campaign and hands you the ads.
 Roster |  |  |  | |
|---|---|---|---|---|
| Who runs the campaign | Roster. You approve. | You order and review | You manage creators | Your team, in a CRM |
| Finds and pitches creators for you | Partial | |||
| Vetted marketplace + 1M+ database | Marketplace only | Partial | Bring your own | |
| Briefs written and sent for you | Partial | |||
| Contracts, usage rights, FTC built in | Partial | |||
| Frame-level revisions | Partial | |||
| Creators paid on approval | Per video, upfront | Partial | Partial | |
| Post performance tracked automatically | Partial | |||
| Runs from Claude (MCP) | ||||
| Time to first ad | Days | 1-2 weeks | Weeks | Weeks |
| Comparison based on public product information. | Get Started |
Who runs the campaign
Finds and pitches creators for you
Vetted marketplace + 1M+ database
Briefs written and sent for you
Contracts, usage rights, FTC built in
Frame-level revisions
Creators paid on approval
Post performance tracked automatically
Runs from Claude (MCP)
Time to first ad
Post the brief with your niche, audience and budget. Vetted creators apply within 48 hours and Roster ranks every portfolio against the brief. You can also pitch straight into a 1M+ influencer database without writing a single DM.
Influencer partnerships buy the creator's audience: the post goes live on their feed for reach. UGC buys the footage: the content lands in your ad account. Roster runs both, and most brands run them side by side.
Micro-influencers (10K-100K followers) typically charge $200-$1,000 per sponsored post depending on niche and engagement. Nano-influencers (1K-10K) sit between $50 and $250. Roster takes no commission on creator fees.
Yes. Creators submit the draft, you leave notes pinned to the exact frame, and the re-cut lands back in your queue. Nothing publishes until you approve it.
Post metrics refresh every six hours. Views, engagement and cost per view per creator, with a recap in your inbox on Mondays.
Contracts are generated on hire with usage rights and FTC disclosure terms already in them, and they are signed in-app. The rights you hold per creator are listed on the deliverables view.
Roster sources, briefs, contracts and pays the creators. You approve the posts.
7-day free trial · Cancel anytime