Ad-Ready UGC That Actually Converts
Get raw video assets from vetted creators.
Manage usage rights, revisions, and whitelisting from one platform.
The problem
Paid ads burn through creative. Here is why brands struggle.
Creative fatigue kills ROAS
Ad accounts need fresh creative every 7-14 days. Without a steady pipeline of new UGC, your CPAs climb and performance tanks.
Usage rights are a nightmare
Reusing creator content without proper licensing exposes you to takedowns and legal risk. Built-in contracts handle usage rights from day one.
Agency costs are unsustainable
Agencies charge $800-$1,200 per video. At 15+ videos per month, that is $12K-$18K. Creator-direct content costs a fraction of that.
Whitelisting is too manual
Running ads through creator handles (Spark Ads, Partnership Ads) boosts performance 40-60% but managing access codes and permissions is a pain.
Better CPA with whitelisted UGC
40-60%
New ad creatives per month
15+
Average cost per creator video
$70
Who this is for
Built for teams that run ads at scale.
Media buyers spending $10K-$100K/mo on Meta and TikTok ads
Growth teams that need to refresh creative every 7-14 days
App UA teams amplifying winning organic content through paid channels
Agencies managing ad accounts for multiple DTC clients
The Platform
Everything you need to ship ad creative at scale
Emmarie Jensen
@emmarie_lane
51K
IG
32K
TT
4.2%
Eng
Dee Dee Estes
@deedeeunfiltered1
282
IG
10.5K
TT
3.1%
Eng
Nicola Power
@Nicolapowerxo
4.2K
IG
1.8K
TT
8.4%
Eng
Cindy Nuñez
@cindy2495
9.8K
IG
4.7K
TT
4.9%
Eng
Melissa Suero
@meliza608
1.4K
IG
890
TT
8.9%
Eng
Emmarie Jensen
@emmarie_lane
51K
IG
32K
TT
4.2%
Eng
Dee Dee Estes
@deedeeunfiltered1
282
IG
10.5K
TT
3.1%
Eng
Nicola Power
@Nicolapowerxo
4.2K
IG
1.8K
TT
8.4%
Eng
Cindy Nuñez
@cindy2495
9.8K
IG
4.7K
TT
4.9%
Eng
Melissa Suero
@meliza608
1.4K
IG
890
TT
8.9%
Eng
Brittany Page
@brittanyann_ugc
5.6K
IG
3.2K
TT
5.1%
Eng
Melinda Blaine
@Melindasue02
2.9K
IG
2.9K
TT
6.7%
Eng
Jade Barton
@jadesbodygoals
11.5K
IG
11.5K
TT
5.8%
Eng
Rikki Ridgeway
@rikkirambles
3.1K
IG
1.4K
TT
7.2%
Eng
Brittany Page
@brittanyann_ugc
5.6K
IG
3.2K
TT
5.1%
Eng
Melinda Blaine
@Melindasue02
2.9K
IG
2.9K
TT
6.7%
Eng
Jade Barton
@jadesbodygoals
11.5K
IG
11.5K
TT
5.8%
Eng
Rikki Ridgeway
@rikkirambles
3.1K
IG
1.4K
TT
7.2%
Eng
100+ applicants in 48 hours
Post a brief, set your budget, and let vetted creators come to you. No more cold DMs or Instagram stalking.
Influencer Database
1,042,381 contacts
Mackenzie Dudzik
mackenziedudzik
179K
5.4%
Lifestyle
Janci Miller
draft_ipljchwm
148K
4.2%
Lifestyle
Truby Brishae
truby
202K
3.8%
Finance
Isabel Rodriguez
isabel
102K
8.7%
Beauty
Bridget Taylor
favgirl
133K
4.1%
Beauty
Margarita Landry
margarita
75K
2.8%
Lifestyle
Jared Brubaker
jared
67K
1.1%
Fashion
Destiny Henderson
theegoonies
35K
6.3%
LifestyleSearch 1M+ creators. Reach the right 50.
Filter by niche, rate, audience, and past performance. Send personalized outreach at scale - not spray-and-pray.
Creator contract
SignedSummer Campaign Agreement
Between GlowSkin Co. & Emily P.
Usage rights
Perpetual, worldwide, all paid channels
FTC disclosure
#ad / #sponsored required on all posts
Exclusivity
30-day category exclusivity window
Deliverables
2 hero videos + 3 cutdowns within 10 days
Signature
Emily Parker
Awaiting signature...
Contracts signed in minutes, not weeks
Usage rights, FTC, exclusivity - all built in. One-click signing. No more $500 legal reviews per deal.
Review deliverables
Round 2 of 3
Pinned at 0:08
"Cut faster to the product reveal"
Deliverables
2 assetsSummer_Hook_v2.mp4
Emily P.
Unboxing_Final.mp4
Jessica M.
Pin feedback to the exact frame
No more "can you make it punchier?" emails. Pin notes at 0:08, request changes, approve - all in one place.
Payouts
This quarter$12,820
Auto-triggers on approvalConnected
1099-ready
Payout queue
5 creatorsMackenzie Dudzik
mackenziedudzik
Janci Miller
draft_ipljchwm
Isabel Rodriguez
isabel
Bridget Taylor
favgirl
Jared Brubaker
jared
Creators paid on approval. Zero admin.
Stripe Connect handles every payout. No invoices, no chasing, no Venmo. 1099-ready. Saves you 5-10 hrs/month.
AI assistant
ConnectedFind 10 beauty creators under $200/video with 3%+ engagement
roster.search_creators
Found 47 matches. Top 3 by engagement:
+ 44 more matches
Send my skincare brief to the top 5
roster.send_brief
Brief "Summer Glow UGC" sent to 5 creators. Contracts attached.
Run campaigns from Claude or any AI tool
Roster's MCP server lets you search creators, post briefs, and manage campaigns directly from your AI workspace. The first creator platform built for the AI workflow era.
Content that converts
The ad formats that drive results.
Hook-First Testimonials
Creators open with a pattern-interrupt hook, then deliver authentic product testimonials. The format that drives the lowest CPAs on Meta.
Product Demos
Hands-on walkthroughs showing your product in use. Works for supplements, tech, beauty, pet products - anything that benefits from a real demo.
Problem-Solution Scripts
Creators present a relatable problem, then introduce your product as the solution. Structured for conversion but delivered authentically.
Street Interviews
Real reactions from real people on camera. 33% lower CPA than traditional UGC with 5x higher engagement. The fastest-growing ad format in 2026.
FAQ
Questions about UGC for paid ads
With paid ads UGC, creators deliver raw video files to your team rather than posting on their own accounts. You control where and how the content runs.
Ready to fix your creative pipeline?
Stop burning budget on stale ads. Get a steady flow of ad-ready UGC from vetted creators who know how to sell on camera.