Ad Creative That
Actually Converts
Roster casts the creators, licenses the footage and fills your ad account with fresh 9:16 cuts.You just approve the ads.
7-day free trial · Cancel anytime
Trusted by 300+ DTC and agency teams
40-60%
Lower CPA on whitelisted UGC
15+
Fresh ad creatives a month
$70
Average cost per creator video
7 days
From brief to first ad live
Post the brief.
Fill the ad account.
Creators who shoot for performance, not for aesthetics. No DMs, no scouting.
Mackenzie D.
Beauty · Lifestyle
Julia L.
Lifestyle · Skincare
Sahara R.
Beauty · Lifestyle
Carolina F.
Beauty · Skincare
Mackenzie D.
Beauty · Lifestyle
Julia L.
Lifestyle · Skincare
Sahara R.
Beauty · Lifestyle
Carolina F.
Beauty · Skincare
Claudia P.
Beauty · Fashion
Sevgi I.
Beauty · Skincare
Russka J.
Fashion · Lifestyle
Rosalia S.
Beauty · Fashion
Claudia P.
Beauty · Fashion
Sevgi I.
Beauty · Skincare
Russka J.
Fashion · Lifestyle
Rosalia S.
Beauty · Fashion
Ad briefs and usage rights,
written for you.
Paste the link. Roster drafts the hooks, the shot list and the CTA.
Julia L.Sahara R.+ AddCollagen Powder · Product Review Brief
2 TikToks · 30 to 45s · raw files + posted
Hooks
• "I gave collagen 14 days. Here's what actually changed."
• "POV: your skin at 30 vs. after this"
• "Things nobody tells you about collagen powder"
Deliverables
2 TikToks (9:16, 30-45s), captions included, due within 7 days of receipt. Usage: 12 months, paid social.
Brief Builder
Powered by Claude
Every cut reviewed
at the frame.
"Tighten the hook at 0:03." The re-cut lands back in your queue.
Review deliverables
Pinned at 0:08
"Cut faster to the product reveal"
Approve the ad.
Roster pays the creator.
Approve the cut, Stripe releases the payment. 1099s handled.
Payouts
ConnectedPaid this quarter
Mackenzie D.
Owen M.
Sevgi I.
Diego M.
The cuts that keep
your CPA down.
Pick a format in the brief. Roster casts creators who already shoot it well.
Direct response
Hook-first testimonials
A pattern-interrupt in the first two seconds, then a real testimonial. The format that holds the lowest CPAs on Meta.
Proof
Product demos
Hands on the product, close-ups and results. Works for supplements, tech, beauty and anything that needs to be seen to sell.
Native
Street interviews and reactions
Unscripted reactions filmed in public. 33% lower CPA than studio UGC and the fastest-growing format on TikTok.
Built for teams that run ads at scale.
Media buyers spending $10K-$100K a month on Meta and TikTok
Growth teams that have to refresh creative every 7-14 days
App UA teams amplifying winning organic cuts through paid
Agencies running ad accounts for a book of DTC clients
Why Roster
Marketplaces hand you the creators and the work. CRMs hand you a spreadsheet. Roster runs the campaign and hands you the ads.
 Roster |  |  |  | |
|---|---|---|---|---|
| Who runs the campaign | Roster. You approve. | You order and review | You manage creators | Your team, in a CRM |
| Finds and pitches creators for you | Partial | |||
| Vetted marketplace + 1M+ database | Marketplace only | Partial | Bring your own | |
| Briefs written and sent for you | Partial | |||
| Contracts, usage rights, FTC built in | Partial | |||
| Frame-level revisions | Partial | |||
| Creators paid on approval | Per video, upfront | Partial | Partial | |
| Post performance tracked automatically | Partial | |||
| Runs from Claude (MCP) | ||||
| Time to first ad | Days | 1-2 weeks | Weeks | Weeks |
| Comparison based on public product information. | Get Started |
Who runs the campaign
Finds and pitches creators for you
Vetted marketplace + 1M+ database
Briefs written and sent for you
Contracts, usage rights, FTC built in
Frame-level revisions
Creators paid on approval
Post performance tracked automatically
Runs from Claude (MCP)
Time to first ad
For paid, creators hand you raw video files and the licence to run them. Nothing is posted on their accounts unless you ask for it. You decide where the cut runs, for how long and on which platform.
Roster contracts carry configurable usage rights - paid social only, perpetual, or a fixed term - plus FTC language. Terms are signed before a single frame is filmed.
Yes. Creators grant TikTok Spark Ads codes and Meta Partnership Ads permissions inside the platform, so you can run the ad from their handle without chasing anyone in DMs.
Healthy ad accounts test 10-20 new cuts a month. Start with 5-8 videos across 2-3 creators, find the hook that works, then brief that format at volume.
Creator videos run $100-$500 depending on the format and the creator. Whitelisting and extended usage add roughly 30-50% on top of the base rate. Software starts at $379/mo.
Applicants land within 48 hours and most creators deliver 5-10 days after the brief goes out. Rush turnarounds are available for time-sensitive launches.
Every week without a fresh hook shows up as a higher CPM and a test you never ran. Post the brief today, approve the first ad next week.
7-day free trial · Cancel anytime