Give Roster the product link and campaign direction. Get hooks, a shot list, and deliverables to review before you send.

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Lumina Briefs
Demo workspaceS

Briefs

Brief editor · Summer Glow UGC

Create
FiltersSummer Glow
LUMINA SKINCARE / CREATOR BRIEF

Summer Glow.
Your everyday ritual.

Natural light. Real routines. Your own perspective.

01 / Campaign overview

Show how the Vitamin C Serum fits into your morning. Bring viewers into your routine with an honest, product-first story.

02 / What to create

  • 2 vertical videos · 30–45 seconds each
  • 3 lifestyle photographs · natural light
  • Raw footage + final edited versions

03 / Shot list

01Morning setup
02Texture close-up
03Apply & blend
04Finished routine

04 / Guidelines

Keep the product in focus. Use captions. Include the agreed disclosure. Do not make medical claims.

Sample workspace · No live account changes96 creator profiles

Interactive product preview · Public creator profiles
Illustrative workflows—not actual applications, partnerships, or endorsements.

50K+

Vetted marketplace creators

1M+

Influencer contacts

300+

DTC and agency teams

$4.8M+

Paid to creators

Brief builder


  • Paste the link to give Roster the product context.

Creative direction


  • Review suggested hooks alongside the shots to capture.

Explore the connected features.

Bulk briefs

Send a version of the campaign brief to each creator.

Creator contracts

Review the terms and send the agreement for signature.

Briefs with Claude

Draft briefs and contracts for your hired creators in chat.

Roster drafts a creator brief from your product page. It writes hooks, a shot list, and deliverables so you have a starting point to review.

Paste your product link and describe the campaign you want to run. Include the content you need so the brief has direction beyond the product itself.

Yes. The builder shows the brief beside the conversation. Ask for changes and review the draft before telling Roster to send it.

Check the content format, quantity, timing, and usage details against your campaign. The draft gives you a place to review those instructions before creators start filming.

The brief builder turns product information into the initial campaign brief. Bulk briefs create a version of that brief for each creator and send the versions together.

Give Roster the campaign direction. Review the hooks, shots, and deliverables, then send the brief to your creators.

Start for $0

7-day free trial · Cancel anytime