Introduction
You're in the thick of it, juggling brand outreach, creating content, and waiting for responses that seem to take forever. UGC platform approval times can feel like the ultimate test of patience. You've probably asked yourself, 'Is there a way to speed this up?' and 'What are other creators experiencing?' The wait can impact your income and momentum, which makes understanding approval timelines crucial.
While you're already familiar with the UGC landscape, navigating the approval process of various platforms can still be a maze. You might have heard stories of creators getting approved in a day while others wait weeks. The inconsistency can be frustrating, especially when you're eager to start landing paid deals. Let’s break down what to expect and how you can control the variables.
Understanding these timelines is not just about patience; it's about strategy. For example, if you know a platform like AspireIQ usually takes 3-5 business days, you can plan your content calendar accordingly, ensuring you have other projects lined up to maintain a steady income. Similarly, knowing that Indahash might take up to 10 days allows you to manage your expectations and avoid unnecessary stress.
Take to Get Approved?
When it comes to UGC platforms, approval times can vary widely. Some platforms might approve your profile within 24 hours, while others might take up to two weeks. For instance, a platform like AspireIQ often takes around 3-5 business days to review applications. On the other hand, platforms like Indahash can take up to 10 days.
The key is understanding that these timelines are not set in stone. If you're a beauty creator applying to a platform like Fohr, which typically takes about a week, you might find faster approval if your profile is well-crafted and you have a strong engagement rate. Conversely, if you're in a niche with less demand, like eco-friendly gardening, expect a longer wait as the platform assesses the fit for their advertisers.
To give you a clearer picture, let's consider a real-world example: A fashion influencer with a 7% engagement rate applied to both AspireIQ and Indahash. While AspireIQ approved them in just 4 days due to their high-quality content and niche demand, Indahash took the full 10 days, reflecting the platform's thorough vetting process.
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The approval process can be influenced by several factors:
- Platform Popularity and Demand: Platforms with a high influx of applications, like Upfluence, often have longer queues, averaging around 7-10 days. If you're applying during a peak season, such as holiday campaigns, expect even longer waits.
- Profile Completeness: A complete profile with high-quality content and a detailed bio can reduce approval time by up to 30%. Platforms prioritize creators ready to go live with minimal adjustments. A creator who included a well-crafted bio and a portfolio of their best work saw their approval time cut from 10 days to just
5.
- Niche Demand: If your niche is highly sought after, like tech gadgets, you might see faster approvals. A creator in this space reported a turnaround of just 48 hours on BrandSnob. Conversely, a creator in a less popular niche, like vintage book reviews, might wait longer as platforms assess their fit.
- Engagement Rates: Platforms often prioritize creators with high engagement rates. A 5% engagement rate can make your application stand out, potentially cutting approval time in half. For example, a travel blogger with a 6% engagement rate was approved on a major platform in just 3 days, compared to the usual 7-day wait.
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Speeding up the approval process is possible with a few strategic moves:
- Optimize Your Profile: Ensure your profile is not just complete, but compelling. A creator in the fitness niche increased their approval rate by 40% by adding high-quality images and a clear content strategy. Consider including a short video introduction to showcase your personality and expertise.
- Leverage Testimonials: If you've worked with brands before, include testimonials. A food blogger who showcased their experience with three past brands saw a reduction in approval time from 7 days to
- This not only builds credibility but also demonstrates your ability to deliver results.
- Be Active on Social Media: Show daily engagement on your platforms. A travel creator with consistent Instagram activity had their application processed in just 48 hours. Regular posts and interactions signal to platforms that you're an active and engaged creator.
- Use UGCRoster: Automate your outreach with verified contacts and Gmail pitches to maintain momentum. This can indirectly speed up the approval process by allowing you to focus on quality engagements. By freeing up time, you can refine your profile and content, making you more attractive to platforms.
Common Mistakes
Avoid these pitfalls to ensure a smooth approval process:
- Incomplete Profiles: A missing profile picture or an incomplete bio can delay approval by up to 5 days. Always double-check your profile’s completeness. A creator who initially left out their bio saw their application delayed by a week until they updated it.
- Generic Bios: Creators often use generic bios lacking personal touch. This can make your application blend in with the rest. Be specific about your niche and experience. A tech reviewer who personalized their bio with specific achievements saw a faster approval.
- Ignoring Platform Guidelines: Not adhering to platform-specific guidelines can result in outright rejection. Familiarize yourself with each platform’s requirements. A beauty influencer who ignored video format guidelines had to reapply, costing them an additional 10 days.
- Low-Quality Content: Poor quality images or videos can deter platforms. Use high-resolution content to make a strong impression. A travel vlogger who upgraded their equipment saw a noticeable decrease in approval times.
- Inconsistent Branding: Inconsistent messaging across your profiles can confuse platforms about your niche focus. Ensure your branding is cohesive across all platforms to avoid mixed signals.
- Lack of Engagement Metrics: Not showcasing your engagement metrics can lead to lower prioritization in the approval queue. Include screenshots or links to analytics to highlight your performance.
- Rushed Applications: Submitting a hastily prepared application can result in errors that delay approval. Take the time to review your application thoroughly before submission.
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Once you receive that coveted approval email, it’s game time. First, update your profile with any new content or achievements since you applied. Ensure your contact information is up to date to avoid missing brand opportunities.
Then, start proactively engaging with the platform. If you’re using UGCRoster, leverage its features to automate your brand outreach, ensuring you’re continually pitching to verified contacts. This keeps your pipeline full and minimizes downtime between gigs. For instance, a lifestyle creator who used UGCRoster to automate pitches saw a 30% increase in brand collaborations within a month.
Finally, set up a system to track your engagements and outcomes. Use this data to refine your pitches and profile, making you a more attractive prospect for future opportunities. If you haven’t already, check out our detailed guide on maximizing platform success for more strategies tailored to your niche. A creator who implemented a tracking system was able to identify their most successful pitches and replicate their success across multiple platforms.
FAQ
How long does it take to get approved?
Approval times can vary a lot depending on the platform. You might get approved in 24 hours on smaller platforms or wait up to two weeks on more popular ones. For instance, if you're applying to a platform like Indahash, prepare for up to a 10-day wait. It's not unusual for a creator to hear back in just 3 days if their niche aligns well with the platform’s current demand. Your profile’s completeness and engagement rates can significantly influence this timeframe. A creator with a detailed profile and a 5% engagement rate on Instagram reported a 4-day approval on a typically slow platform.