Your Ads Are Banned.
Creators Aren't.
Meta and Google block crypto app ads. The web3 brands still growing run creator content instead. Roster finds creators who already talk about crypto, fintech and money.Briefed, contracted and posting in days.
7-day free trial · Cancel anytime
Trusted by app, fintech and consumer brands
30K+
Vetted marketplace creators
1M+
Finance and tech contacts
48hr
To your first applicants
5-10d
Brief to finished videos
Banned category.
Same growth targets.
Four things break for web3 brands that never break for a candle company. Creator marketing fixes all four.
Paid social is closed to you
Meta prohibits crypto trading app ads and Google gates crypto behind certification. The channels every other brand scales on are banned or throttled for yours.
Astroturf blowups are one expose away
Undisclosed affiliate armies and bot comments eventually surface, and the brand eats the reputational cost even when affiliates ran the spam. Disclosed content does not blow up.
KOLs are priced for hype, not conversion
Big crypto KOLs charge premium rates for one shill post to an audience that has seen a hundred of them. Volume UGC from small creators wins on cost per view.
Compliance is jurisdictional chaos
FTC disclosure rules, geo restrictions, financial-promotion regimes. Built-in contracts and brief templates keep creator claims and targeting inside the lines from the start.
Creators who already
talk about crypto.
Post the brief. Crypto, fintech and personal-finance creators apply. No DMs.
Mackenzie D.
Beauty · Lifestyle
Julia L.
Lifestyle · Skincare
Sahara R.
Beauty · Lifestyle
Carolina F.
Beauty · Skincare
Mackenzie D.
Beauty · Lifestyle
Julia L.
Lifestyle · Skincare
Sahara R.
Beauty · Lifestyle
Carolina F.
Beauty · Skincare
Claudia P.
Beauty · Fashion
Sevgi I.
Beauty · Skincare
Russka J.
Fashion · Lifestyle
Rosalia S.
Beauty · Fashion
Claudia P.
Beauty · Fashion
Sevgi I.
Beauty · Skincare
Russka J.
Fashion · Lifestyle
Rosalia S.
Beauty · Fashion
Disclosure stays inside
the guardrails.
Paste the link. Roster writes the hooks, the shot list, and the claims creators cannot make.
Julia L.Sahara R.+ AddCollagen Powder · Product Review Brief
2 TikToks · 30 to 45s · raw files + posted
Hooks
• "I gave collagen 14 days. Here's what actually changed."
• "POV: your skin at 30 vs. after this"
• "Things nobody tells you about collagen powder"
Deliverables
2 TikToks (9:16, 30-45s), captions included, due within 7 days of receipt. Usage: 12 months, paid social.
Brief Builder
Powered by Claude
Approve the cut.
Roster pays the creator.
Note at 0:08. The re-cut lands back in your queue, no email thread.
Review deliverables
Pinned at 0:08
"Cut faster to the product reveal"
What works when
Meta says no.
The distribution moves proven by the fastest-growing crypto apps, priced honestly and run with disclosure.
Micro-creator volume
Dozens of small creators posting weekly beats one hero campaign. Volume UGC from nano and micro accounts is the cheapest legitimate attention in the market.
Tutorial-format content
"How to make your first trade", "how to withdraw". Tutorials rank in search, feel native in the feed, and convert cold traffic because they answer real questions.
Search-demand seeding
"Is [your app] legit" is getting typed into TikTok right now. Creator content that answers the exact queries people search owns the moment of decision.
Zero expose risk
Signed contracts, usage rights and proper disclosure on every video, handled for you. Your growth engine never becomes the next astroturfing scandal thread.
We priced out the FOMO growth machine with real creator data
The social crypto app that hit a $550M valuation with near-zero paid ads, broken down move by move: the referral salesforce, the micro-creator tutorial volume, and the astroturf blowup. Plus our own ledger numbers on what the honest version costs.
Why Roster
Marketplaces hand you the creators and the work. CRMs hand you a spreadsheet. Roster runs the campaign and hands you the ads.
 Roster |  |  |  | |
|---|---|---|---|---|
| Who runs the campaign | Roster. You approve. | You order and review | You manage creators | Your team, in a CRM |
| Finds and pitches creators for you | Partial | |||
| Vetted marketplace + 1M+ database | Marketplace only | Partial | Bring your own | |
| Briefs written and sent for you | Partial | |||
| Contracts, usage rights, FTC built in | Partial | |||
| Frame-level revisions | Partial | |||
| Creators paid on approval | Per video, upfront | Partial | Partial | |
| Post performance tracked automatically | Partial | |||
| Runs from Claude (MCP) | ||||
| Time to first ad | Days | 1-2 weeks | Weeks | Weeks |
| Comparison based on public product information. | Get Started |
Who runs the campaign
Finds and pitches creators for you
Vetted marketplace + 1M+ database
Briefs written and sent for you
Contracts, usage rights, FTC built in
Frame-level revisions
Creators paid on approval
Post performance tracked automatically
Runs from Claude (MCP)
Time to first ad
How to Grow a Web3 Brand When Paid Ads Are Banned
Ten chapters on creator sourcing, disclosure compliance, micro-creator volume math, tutorial-format content, and the line between creator marketing and astroturfing.
Yes. The network covers crypto, personal finance, fintech and tech creators. Filter by niche and watch portfolio clips before you hire anyone.
Every brief template carries FTC disclosure requirements: #ad in the caption and verbal disclosure on camera. Contracts cover usage rights, claim boundaries and geo restrictions. We don't replace your legal team, but the guardrails prevent most of what gets web3 brands in trouble.
No. KOL deals are one-off shill posts from large accounts at premium rates. This is volume UGC: many smaller creators making tutorial and testimonial content at flat fees, with disclosure and usage rights signed up front.
That is exactly what this model avoids. Undisclosed affiliate armies and bot comments eventually surface and the brand eats the cost. Every campaign here is paid, disclosed and contracted, which is the version that never shows up in an expose.
Plans start at $99/month and there is a 7-day free trial. You set the rate per creator. Flat-fee UGC campaigns on Roster clear at around $70 per video for nano and micro creators, with mid-tier creators higher depending on deliverables.
Most brands see applicants within 48 hours and finished content within 5-10 days of sending the brief.
Tell us about the product. Roster matches you with creators who already talk about crypto, fintech and money - and keeps every post disclosed and inside the lines.
7-day free trial · Cancel anytime