Real talk.
Better creator marketing.
The ideas, lessons, and practical playbooks behind better brand–creator partnerships. From the team building Roster.
The growth playbook
How Lola Blankets Sold 1 Million Blankets With Creators (Case Study)
Lola Blankets transformed a commoditized product into a household name, selling millions of blankets annually. This case study explores their unique strategies, including embedding their founder's story into every product, leveraging a powerful influencer machine, operating like a fashion brand, and creating their own peak sales season outside of traditional holidays.
Watch the talkKeep learning
Build a better creator program.
How Lola Blankets Sold 1 Million Blankets With Creators (Case Study)
Lola Blankets transformed a commoditized product into a household name, selling millions of blankets annually. This case study explores their unique strategies, including embedding their founder's story into every product, leveraging a powerful influencer machine, operating like a fashion brand, and creating their own peak sales season outside of traditional holidays.
Watch & read the playbook
How to Make Claymation AI Ads That Get 4X ROAS (Full Tutorial)
Learn to create high-quality claymation-style AI ads that explain product mechanisms, using a three-tool AI stack. This guide covers structuring the ad, generating consistent visuals, animating, and editing to produce engaging content that can significantly boost ad performance.
Watch & read the playbook
How to Scale Your Peptide Brand With Paid Ads (Full Playbook)
This article provides a comprehensive guide for peptide brands navigating the complexities of paid advertising. It outlines different brand categories, debunks risky strategies like cloaking, and offers a step-by-step approach to creating compliant and effective ad campaigns, including creative development, funnel design, and scaling strategies while maintaining account health.
Watch & read the playbook
How to Scale Your Peptide Brand With SEO (Full Playbook)
Learn how to scale a peptide brand using a systematic SEO approach. This guide covers technical foundations, content strategy, data utilization, and continuous improvement to build trust and drive sales in a restricted market.
Watch & read the playbook
How to Scale Your Bedding Brand With Paid Creator Ads (Full Playbook)
Discover how bedding brands can overcome common challenges in paid advertising to achieve massive scale. This guide covers strategies for setting up creator ads, managing creative volume, optimizing content, handling offers, and preparing for peak sales seasons, all while focusing on building trust and maximizing average order value.
Watch & read the playbook
How to Scale Your Bedding Brand With Affiliate Creators (Full Playbook)
Discover how bedding brands can leverage affiliate marketing to overcome industry-specific challenges and achieve significant growth. This guide covers identifying ideal creators, structuring commissions, optimizing content, and scaling your affiliate program for sustained success.
Watch & read the playbook
How to Scale Your Peptide Brand With Creator Marketing
The exact playbook for peptide brands to scale from zero to six figures using organic creator marketing - the one growth channel that actually works in restricted categories.
Watch & read the playbook
5 Mistakes KILLING Your Creator Campaigns
The five most common creator campaign mistakes that drain your budget and waste weeks of time across organic, paid, and affiliate channels - and exactly how to fix each one.
Watch & read the playbookPut it into practice