A UGC creator marketplace makes you browse thousands of listings and hope for a match. UGC Roster flips the direction: vetted creators pitch and apply to you, and the whole deal runs in one place.
| How it usually goes | How it goes on UGC Roster |
|---|---|
| Scroll thousands of listings and guess | Post a brief; motivated creators apply |
| Message creators who may never reply | Search 50,000+ vetted profiles that show real work |
| Usage rights argued over DMs | Contracts with explicit usage rights, signed on-platform |
| Payments and shipping in spreadsheets | Shipments, deliverables, and payouts tracked per deal |
Check two numbers first. What content actually costs: the live UGC Rates Report shows what brands publicly offer right now. And what your program needs: the free budget calculator turns a content plan into a monthly number. If you want to see the creator pool before committing, the creator directory is open.
A UGC creator marketplace is a site where brands browse creator listings and order content, like a storefront. The weakness is matching: you scroll profiles and guess who will care about your product. UGC Roster works differently: you post a brief and motivated, vetted creators apply, or you search 50,000+ profiles directly.
Creators on UGC Roster actively run outreach and apply to briefs, so you hear from people who want your project rather than whoever ranks in a search. Contracts, usage rights, shipments, and payments are handled on-platform end to end.
Rates are set per deal. For real numbers, our live UGC Rates Report aggregates what brands publicly offer creators right now: median around $200 per listing, with a typical range of roughly $50 to $550.
Brand plans are $379/month (Launch), $499/month (Growth) or $1,249/month (Scale); annual billing is $299/$399/$999 per month. Agencies pay $149/month (Starter), $279/month (Growth), or $799/month (Scale).
Brand plans from $379/month. Creators $29/month.
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