Creators Post.
Your Brand Spreads.
Roster hires the creators, sends the product and runs the posting calendar on their accounts.You just watch the reach climb.
7-day free trial · Cancel anytime
Trusted by 300+ DTC and agency teams
2-5x
More reach than brand-posted content
20K+
Vetted creators ready to post
48 hrs
To your first applicant
$0
Ad spend to get the first views
Post the brief.
Fill the feed.
Vetted accounts with engagement you can check before you hire.
Mackenzie D.
Beauty · Lifestyle
Julia L.
Lifestyle · Skincare
Sahara R.
Beauty · Lifestyle
Carolina F.
Beauty · Skincare
Mackenzie D.
Beauty · Lifestyle
Julia L.
Lifestyle · Skincare
Sahara R.
Beauty · Lifestyle
Carolina F.
Beauty · Skincare
Claudia P.
Beauty · Fashion
Sevgi I.
Beauty · Skincare
Russka J.
Fashion · Lifestyle
Rosalia S.
Beauty · Fashion
Claudia P.
Beauty · Fashion
Sevgi I.
Beauty · Skincare
Russka J.
Fashion · Lifestyle
Rosalia S.
Beauty · Fashion
Briefs and posting terms,
written for you.
Paste a link. Roster drafts the angle, the caption and the hashtags.
Julia L.Sahara R.+ AddCollagen Powder · Product Review Brief
2 TikToks · 30 to 45s · raw files + posted
Hooks
• "I gave collagen 14 days. Here's what actually changed."
• "POV: your skin at 30 vs. after this"
• "Things nobody tells you about collagen powder"
Deliverables
2 TikToks (9:16, 30-45s), captions included, due within 7 days of receipt. Usage: 12 months, paid social.
Brief Builder
Powered by Claude
Product out, posts in,
nothing chased.
Roster follows the carrier and nudges the creator when it lands.
Shipments
PR kitsRosalia S.
UPS · 1Z84…
Mateo R.
USPS · 9400…
Claudia P.
FedEx · 7712…
Adam A.
UPS · 1Z19…
Views tracked.
Creators paid.
Reach per post and per creator, with a recap in your inbox on Mondays.
Performance
refreshed every 6hviews this month
Sahara R.
Owen M.
Julia L.
Daniel K.
The posts that earn
real reach.
Pick the format in the brief. Roster casts creators whose feeds already look like it.
Trust
Reviews and first impressions
A real opinion from a real account. Unboxings and launch reactions pull the highest engagement of anything creators post.
Lifestyle
Day-in-the-life integrations
Your product slotted into a routine the audience already follows. It never reads as an ad, so it never gets scrolled past.
Discovery
Tutorials and how-to
Search-friendly content that keeps surfacing months after it posts. The compounding half of an organic program.
Built for brands that grow without ad spend.
Consumer app teams scaling installs through creator accounts
Pet and DTC brands that need social proof on real feeds
Subscription brands running an always-on seeding program
Marketing teams replacing an agency retainer with in-house creators
Why Roster
Marketplaces hand you the creators and the work. CRMs hand you a spreadsheet. Roster runs the campaign and hands you the ads.
 Roster |  |  |  | |
|---|---|---|---|---|
| Who runs the campaign | Roster. You approve. | You order and review | You manage creators | Your team, in a CRM |
| Finds and pitches creators for you | Partial | |||
| Vetted marketplace + 1M+ database | Marketplace only | Partial | Bring your own | |
| Briefs written and sent for you | Partial | |||
| Contracts, usage rights, FTC built in | Partial | |||
| Frame-level revisions | Partial | |||
| Creators paid on approval | Per video, upfront | Partial | Partial | |
| Post performance tracked automatically | Partial | |||
| Runs from Claude (MCP) | ||||
| Time to first ad | Days | 1-2 weeks | Weeks | Weeks |
| Comparison based on public product information. | Get Started |
Who runs the campaign
Finds and pitches creators for you
Vetted marketplace + 1M+ database
Briefs written and sent for you
Contracts, usage rights, FTC built in
Frame-level revisions
Creators paid on approval
Post performance tracked automatically
Runs from Claude (MCP)
Time to first ad
Creators film and publish the content on their own accounts instead of handing you a raw file. The post lives in a real feed, with a real audience, and never touches your ad budget.
You are hiring everyday creators for authentic product content, not paying for a sponsored placement to a large following. It reads native to the platform, and it costs a fraction of an influencer fee.
Yes. Roster pulls views, engagement and reach from every creator post on a six-hour refresh, so you see the whole program in one dashboard without asking anyone for screenshots.
Most brands start with 5-10 creators a month and scale on what lands. Consumer app teams often run 20-100 accounts at a time because volume is what makes organic compound.
Rates run $75-$200 for newer creators and $200-$500 mid-tier. You can layer a CPM bonus on top so the creators whose posts actually travel get paid more.
Yes, when the contract carries paid rights. Plenty of brands find their winner organically, then whitelist it through Spark Ads or Meta Partnership Ads from the same handle.
Organic compounds, so the week you skip is reach you never get back. Post the brief today and creators start publishing within days.
7-day free trial · Cancel anytime
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