Scale Organic Reach with Creator-Posted Content
Track performance, manage deliverables, and add CPM bonuses - all from one platform.
Marketplace creators
10K+
Average time to first applicant
48hr
More reach vs brand-posted content
2-5x
The problem
Brand accounts hit a ceiling. Creator-posted content breaks through.
Content fatigue is real
Your brand account posting the same style gets stale. Creator-posted content brings fresh perspectives and new audiences every week.
Organic reach keeps dropping
Algorithm changes punish brand accounts. Content from real creator accounts gets 2-5x more organic reach than brand-posted content.
Managing 20+ creators is chaos
Spreadsheets, DMs, Venmo payments - it breaks at scale. You need a system that handles briefs, approvals, payments, and tracking in one place.
No visibility into performance
When creators post on their accounts you lose track of views, engagement, and ROI. Built-in content tracking solves that.
Built for
Who organic UGC campaigns are for
Consumer app teams scaling organic installs through creator networks
Pet and DTC brands that need authentic social proof on real accounts
Subscription brands running ongoing creator content programs
Marketing teams replacing agency retainers with in-house creator management
The Platform
Everything you need to run organic UGC campaigns
Emmarie Jensen
@emmarie_lane
51K
IG
32K
TT
4.2%
Eng
Dee Dee Estes
@deedeeunfiltered1
282
IG
10.5K
TT
3.1%
Eng
Nicola Power
@Nicolapowerxo
4.2K
IG
1.8K
TT
8.4%
Eng
Cindy Nuñez
@cindy2495
9.8K
IG
4.7K
TT
4.9%
Eng
Melissa Suero
@meliza608
1.4K
IG
890
TT
8.9%
Eng
Emmarie Jensen
@emmarie_lane
51K
IG
32K
TT
4.2%
Eng
Dee Dee Estes
@deedeeunfiltered1
282
IG
10.5K
TT
3.1%
Eng
Nicola Power
@Nicolapowerxo
4.2K
IG
1.8K
TT
8.4%
Eng
Cindy Nuñez
@cindy2495
9.8K
IG
4.7K
TT
4.9%
Eng
Melissa Suero
@meliza608
1.4K
IG
890
TT
8.9%
Eng
Brittany Page
@brittanyann_ugc
5.6K
IG
3.2K
TT
5.1%
Eng
Melinda Blaine
@Melindasue02
2.9K
IG
2.9K
TT
6.7%
Eng
Jade Barton
@jadesbodygoals
11.5K
IG
11.5K
TT
5.8%
Eng
Rikki Ridgeway
@rikkirambles
3.1K
IG
1.4K
TT
7.2%
Eng
Brittany Page
@brittanyann_ugc
5.6K
IG
3.2K
TT
5.1%
Eng
Melinda Blaine
@Melindasue02
2.9K
IG
2.9K
TT
6.7%
Eng
Jade Barton
@jadesbodygoals
11.5K
IG
11.5K
TT
5.8%
Eng
Rikki Ridgeway
@rikkirambles
3.1K
IG
1.4K
TT
7.2%
Eng
100+ applicants in 48 hours
Post a brief, set your budget, and let vetted creators come to you. No more cold DMs or Instagram stalking.
Influencer Database
1,042,381 contacts
Mackenzie Dudzik
mackenziedudzik
179K
5.4%
Lifestyle
Janci Miller
draft_ipljchwm
148K
4.2%
Lifestyle
Truby Brishae
truby
202K
3.8%
Finance
Isabel Rodriguez
isabel
102K
8.7%
Beauty
Bridget Taylor
favgirl
133K
4.1%
Beauty
Margarita Landry
margarita
75K
2.8%
Lifestyle
Jared Brubaker
jared
67K
1.1%
Fashion
Destiny Henderson
theegoonies
35K
6.3%
LifestyleSearch 1M+ creators. Reach the right 50.
Filter by niche, rate, audience, and past performance. Send personalized outreach at scale - not spray-and-pray.
Creator contract
SignedSummer Campaign Agreement
Between GlowSkin Co. & Emily P.
Usage rights
Perpetual, worldwide, all paid channels
FTC disclosure
#ad / #sponsored required on all posts
Exclusivity
30-day category exclusivity window
Deliverables
2 hero videos + 3 cutdowns within 10 days
Signature
Emily Parker
Awaiting signature...
Contracts signed in minutes, not weeks
Usage rights, FTC, exclusivity - all built in. One-click signing. No more $500 legal reviews per deal.
Review deliverables
Round 2 of 3
Pinned at 0:08
"Cut faster to the product reveal"
Deliverables
2 assetsSummer_Hook_v2.mp4
Emily P.
Unboxing_Final.mp4
Jessica M.
Pin feedback to the exact frame
No more "can you make it punchier?" emails. Pin notes at 0:08, request changes, approve - all in one place.
Payouts
This quarter$12,820
Auto-triggers on approvalConnected
1099-ready
Payout queue
5 creatorsMackenzie Dudzik
mackenziedudzik
Janci Miller
draft_ipljchwm
Isabel Rodriguez
isabel
Bridget Taylor
favgirl
Jared Brubaker
jared
Creators paid on approval. Zero admin.
Stripe Connect handles every payout. No invoices, no chasing, no Venmo. 1099-ready. Saves you 5-10 hrs/month.
AI assistant
ConnectedFind 10 beauty creators under $200/video with 3%+ engagement
roster.search_creators
Found 47 matches. Top 3 by engagement:
+ 44 more matches
Send my skincare brief to the top 5
roster.send_brief
Brief "Summer Glow UGC" sent to 5 creators. Contracts attached.
Run campaigns from Claude or any AI tool
Roster's MCP server lets you search creators, post briefs, and manage campaigns directly from your AI workspace. The first creator platform built for the AI workflow era.
Use cases
Content types that drive organic growth.
Product Reviews
Creators film authentic reviews and post to their audience. Real opinions from real accounts drive trust and conversions.
Day-in-the-Life
Creators integrate your product into daily routine content. Feels native, performs organic, builds brand affinity.
Unboxing and First Impressions
Subscription boxes, new launches, seasonal drops. First-reaction content generates the highest engagement rates.
Tutorials and How-To
Creators show your product in action. Educational content ranks well on TikTok and builds long-term discovery.
FAQ
Questions about organic UGC campaigns
Brands hire creators to film and publish content on the creator's own social media accounts rather than handing over raw footage for the brand to post.
Ready to scale your organic reach?
Launch your first organic UGC campaign and get creators posting on their own accounts within days.
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