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Organic UGC Campaigns

Scale Organic Reach with
Creator-Posted Content

Hire creators to film and post on their own TikTok and Instagram accounts. Track performance, manage deliverables, and add CPM bonuses - all from one platform.

Start For Free

Marketplace creators

10K+

Average time to first applicant

48hr

More reach vs brand-posted content

2-5x

The problem

Brand accounts hit a ceiling. Creator-posted content breaks through.

Content fatigue is real

Your brand account posting the same style gets stale. Creator-posted content brings fresh perspectives and new audiences every week.

Organic reach keeps dropping

Algorithm changes punish brand accounts. Content from real creator accounts gets 2-5x more organic reach than brand-posted content.

Managing 20+ creators is chaos

Spreadsheets, DMs, Venmo payments - it breaks at scale. You need a system that handles briefs, approvals, payments, and tracking in one place.

No visibility into performance

When creators post on their accounts you lose track of views, engagement, and ROI. Built-in content tracking solves that.

Built for

Who organic UGC campaigns are for

Consumer app teams scaling organic installs through creator networks

Pet and DTC brands that need authentic social proof on real accounts

Subscription brands running ongoing creator content programs

Marketing teams replacing agency retainers with in-house creator management

How it works

Everything you need to run organic UGC campaigns

Emmarie Jensen

Emmarie Jensen

@emmarie_lane

51K

IG

32K

TT

4.2%

Eng

Dee Dee Estes

Dee Dee Estes

@deedeeunfiltered1

282

IG

10.5K

TT

3.1%

Eng

Nicola Power

Nicola Power

@Nicolapowerxo

4.2K

IG

1.8K

TT

8.4%

Eng

Cindy Nuñez

Cindy Nuñez

@cindy2495

9.8K

IG

4.7K

TT

4.9%

Eng

Melissa Suero

Melissa Suero

@meliza608

1.4K

IG

890

TT

8.9%

Eng

Emmarie Jensen

Emmarie Jensen

@emmarie_lane

51K

IG

32K

TT

4.2%

Eng

Dee Dee Estes

Dee Dee Estes

@deedeeunfiltered1

282

IG

10.5K

TT

3.1%

Eng

Nicola Power

Nicola Power

@Nicolapowerxo

4.2K

IG

1.8K

TT

8.4%

Eng

Cindy Nuñez

Cindy Nuñez

@cindy2495

9.8K

IG

4.7K

TT

4.9%

Eng

Melissa Suero

Melissa Suero

@meliza608

1.4K

IG

890

TT

8.9%

Eng

Brittany Page

Brittany Page

@brittanyann_ugc

5.6K

IG

3.2K

TT

5.1%

Eng

Melinda Blaine

Melinda Blaine

@Melindasue02

2.9K

IG

2.9K

TT

6.7%

Eng

Jade Barton

Jade Barton

@jadesbodygoals

11.5K

IG

11.5K

TT

5.8%

Eng

Rikki Ridgeway

Rikki Ridgeway

@rikkirambles

3.1K

IG

1.4K

TT

7.2%

Eng

Brittany Page

Brittany Page

@brittanyann_ugc

5.6K

IG

3.2K

TT

5.1%

Eng

Melinda Blaine

Melinda Blaine

@Melindasue02

2.9K

IG

2.9K

TT

6.7%

Eng

Jade Barton

Jade Barton

@jadesbodygoals

11.5K

IG

11.5K

TT

5.8%

Eng

Rikki Ridgeway

Rikki Ridgeway

@rikkirambles

3.1K

IG

1.4K

TT

7.2%

Eng

Creator marketplace

100+ applicants in 48 hours

10,000+ vetted creators searchable by niche, style, and platform. Post a brief and watch the applications roll in.

Influencer Database

1,042,381 contacts
Auto Outreach
CreatorFollowersEng.NicheSelect

Mackenzie Dudzik

mackenziedudzik

179K

5.4%

Lifestyle

Janci Miller

draft_ipljchwm

148K

4.2%

Lifestyle

Truby Brishae

truby

202K

3.8%

Finance

Isabel Rodriguez

isabel

102K

8.7%

Beauty

Bridget Taylor

favgirl

133K

4.1%

Beauty

Margarita Landry

margarita

75K

2.8%

Lifestyle

Jared Brubaker

jared

67K

1.1%

Fashion

Destiny Henderson

theegoonies

35K

6.3%

Lifestyle

Auto outreach

1M+ influencers at your fingertips

Search our database by niche, rate, audience, and platform. Send personalized outreach at scale. No more cold DMs.

Creator contract

Signed

Summer Campaign Agreement

Between GlowSkin Co. & Emily P.

0/4 reviewed0%

Usage rights

Perpetual, worldwide, all paid channels

FTC disclosure

#ad / #sponsored required on all posts

Exclusivity

30-day category exclusivity window

Deliverables

2 hero videos + 3 cutdowns within 10 days

Signature

Emily Parker

Awaiting signature...

Signed via UGC RosterJun 9, 2025 · 2:34 PM
Send to creator

Contracts & onboarding

Contracts signed in minutes, not days

Usage rights, FTC, exclusivity, all built in. Creators sign in one click. No more $500 legal reviews.

Review deliverables

Round 2 of 3
Paused

Pinned at 0:08

"Cut faster to the product reveal"

Done

Deliverables

2 assets

Summer_Hook_v2.mp4

Emily P.

In review

Unboxing_Final.mp4

Jessica M.

Approved

Approvals & revisions

Kill revision chaos

Pin notes to the exact frame. Approve with one click. Every round logged, every version saved.

Payouts

This quarter
Total paid

$12,820

Auto-triggers on approval
Stripe Connect

Connected

1099-ready

Next batchACH · May 12
5 creators

Payout queue

5 creators
Mackenzie Dudzik

Mackenzie Dudzik

mackenziedudzik

$1,200Paid
Janci Miller

Janci Miller

draft_ipljchwm

$850Paid
Isabel Rodriguez

Isabel Rodriguez

isabel

$2,400Pending
Bridget Taylor

Bridget Taylor

favgirl

$600Pending
Jared Brubaker

Jared Brubaker

jared

$1,800Scheduled

Payments

Creators paid instantly. Zero admin.

Stripe Connect payouts trigger on approval. No invoices, no chasing. 1099-ready. Saves 5-10 hrs/month.

Total Views

847K

Total Likes

42.1K

Comments

3.8K

Shares

1.2K

Engagement

5.6%

Performance over time
ViewsLikesEngagement
0K212K424K635K847KMay 17May 18May 19May 20May 21May 22May 23

Content tracking

Track every post. Prove the ROI.

Monitor views, engagement, and conversions across every creator. Know exactly which content drives revenue.

Use cases

Content types that drive organic growth.

Product Reviews

Creators film authentic reviews and post to their audience. Real opinions from real accounts drive trust and conversions.

Day-in-the-Life

Creators integrate your product into daily routine content. Feels native, performs organic, builds brand affinity.

Unboxing and First Impressions

Subscription boxes, new launches, seasonal drops. First-reaction content generates the highest engagement rates.

Tutorials and How-To

Creators show your product in action. Educational content ranks well on TikTok and builds long-term discovery.

FAQ

Questions about organic UGC campaigns

Brands hire creators to film and publish content on the creator's own social media accounts rather than handing over raw footage for the brand to post.

Ready to scale your organic reach?

Launch your first organic UGC campaign and get creators posting on their own accounts within days.

Start For Free

Related reading

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