UGC Roster vs soona
soona charges $89-$259 for every single video. Roster charges a flat subscription plus 5% of what you pay creators, never a fixed price per asset.
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Feature Comparison
| Feature | UGC Roster | soona |
|---|---|---|
| Pricing model | $499/mo plus 5% on creator payments | $89-$259 per video, $39+ per photo |
| Cost for 10 videos | $499/mo + creator rates you negotiate | $890-$2,590 (per-video, no negotiation) |
| Campaign briefs | Unlimited, free to post | Order-based, no brief system |
| Creator pool | 50,000+ creators across all verticals | Heavily vetted, smaller pool |
| Creator selection | AI-ranked applications, you choose | soona assigns from their pool |
| Ongoing relationships | Build a roster, reuse top creators | Transactional, start fresh every order |
| Content licensing | Negotiate directly with creator | Full worldwide rights included |
| Contract management | Built-in templates + e-sign | Not available |
| Affiliate program | Shopify + GoAffPro integration | Not available |
| Content performance tracking | Built-in analytics dashboard | Not available |
Pricing Comparison
UGC Roster
Free to post campaigns. Full platform at $499/mo. Pay creators directly, negotiate your own rates.
soona
$89-$259 per video. $39+ per photo. No subscription, but costs scale linearly with every piece of content.
Why brands choose UGC Roster
- Pay creators directly at rates you negotiate
- Post unlimited campaigns for free, receive applications in 48 hours
- AI-powered applicant ranking scores every creator automatically
- Full campaign lifecycle: brief, apply, contract, deliver, pay, track
- Build ongoing creator relationships instead of one-off transactions
- 50,000+ creators vs soona's curated-but-smaller pool
- Affiliate program management with Shopify integration
soona limitations
- Per-video pricing ($89-$259) adds up fast at scale
- No ongoing creator relationships, transactional model only
- Brand cannot negotiate rates, pricing is fixed per asset
- Limited to soona's heavily vetted creator pool (limits variety and niche coverage)
- No campaign management tools beyond content delivery
- No applicant ranking or AI-powered matching
The Verdict
soona is a vending machine: insert $89-$259, receive one video, repeat forever. Costs scale linearly, you never build creator relationships, and there are zero campaign management tools. UGC Roster is the full operating system at $499/mo flat: post briefs, receive AI-ranked applications, choose your creators, send contracts, track deliverables, and re-hire your best performers at rates that improve over time. Brands producing content regularly save 40-60% and end up with a roster instead of a receipt.
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Common questions
Is UGC Roster cheaper than soona?
At any real volume, dramatically. soona meters you per asset: 10 videos is $890-$2,590, 50 videos is $4,450-$12,950, and it climbs forever because nothing you pay for compounds. Roster is a flat $499/mo, plus the rates you negotiate directly with creators and a 5% service fee on those payments — and those rates improve as you re-hire the same people, because on Roster you keep the relationship. Posting campaigns and receiving applications costs nothing at all. soona's model is cheapest at exactly one video a month; past that the arithmetic only gets worse.
Does soona have better creator quality?
No. Heavy vetting into a small pool means consistent output, not better output, and it caps your options on niche, demographic, and style. UGC Roster has 50,000+ creators with portfolio verification, video verification badges, and AI ranking, so you filter for quality AND fit. And because you re-hire your best creators, they learn your brand and get better every campaign, which a transactional pool can never do.
Can I use both platforms?
You can, but check the math first. A single soona order ($89-$259 per video) often costs as much as a month of the entire Roster platform. Most brands that run both realize their Roster creators can cover the one-off shoots too, at negotiated rates, and consolidate.
What happened to Trend.io?
soona acquired Trend.io and merged the platforms. If you were a Trend.io user, soona is the successor. UGC Roster offers a similar creator marketplace model but with campaign management tools and creator rates you negotiate yourself.