Platform Comparison
UGC Roster vs soona
soona charges $92-$259 per video. Here is why brands are switching to a different model.
Try UGC Roster FreeFeature Comparison
| Feature | UGC Roster | soona |
|---|---|---|
| Pricing model | Flat platform fee, pay creators directly | $92-$259 per video |
| Post campaign briefs | Unlimited, free | Order-based |
| Creator pool | 10,000+ creators | Curated (35% acceptance) |
| AI applicant ranking | ||
| Ongoing creator relationships | ||
| Contract management | ||
| Content licensing | Negotiated with creator | Full worldwide rights included |
| Delivery timeline | Set by campaign brief | 7 days after product received |
| Shopify integration | Affiliate + shipment tracking | Product import only |
| Content performance tracking |
Pricing Comparison
UGC Roster
Free to post campaigns. Brand plans from $199/mo for messaging and automation. Pay creators directly.
soona
$92-$259 per video. $37+ per photo. No annual contract but costs scale linearly with volume.
Why brands choose UGC Roster
- No per-video fees. Pay creators directly at rates you negotiate
- Post unlimited campaigns for free, receive applications in 48 hours
- AI-powered applicant ranking scores every creator automatically
- Full campaign lifecycle: brief, apply, contract, deliver, pay, track
- Build ongoing creator relationships instead of one-off transactions
- 10,000+ creators vs soona's curated-but-smaller pool
- Affiliate program management with Shopify integration
soona limitations
- Per-video pricing ($92-$259) adds up fast at scale
- No ongoing creator relationships, transactional model only
- Brand cannot negotiate rates, pricing is fixed per asset
- Limited to soona's curated creator pool (35% acceptance rate limits variety)
- No campaign management tools beyond content delivery
- No applicant ranking or AI-powered matching
The Verdict
soona is a production service. You pay per video, get content, done. UGC Roster is a campaign platform. You build a creator program, manage relationships, and scale without costs increasing linearly. If you need 5 videos once, soona works. If you need ongoing creator content at scale, Roster is the better investment.
Try UGC Roster Free — Post Your First BriefFrequently Asked Questions
Is UGC Roster cheaper than soona?
At scale, significantly. soona charges $92-$259 per video. 10 videos = $920-$2,590. On UGC Roster, brands post campaigns for free and negotiate rates directly with creators. Most UGC creators charge $150-$300 per video, and you can build ongoing relationships for bulk pricing. The platform fee is $199/mo regardless of volume.
Does soona have better creator quality?
soona vets heavily (35% acceptance rate) which ensures consistency but limits variety. UGC Roster has 10,000+ creators with portfolio verification and AI ranking, so you can filter for quality while having far more options across niches, demographics, and content styles.
Can I use both platforms?
Yes. Some brands use soona for quick one-off product shoots and UGC Roster for ongoing creator campaigns and influencer content. The platforms serve different use cases.
What happened to Trend.io?
soona acquired Trend.io and merged the platforms. If you were a Trend.io user, soona is the successor. UGC Roster offers a similar creator marketplace model but with campaign management tools and no per-video fees.