UGC Roster vs soona
soona charges $89-$259 per video. Here is why brands are switching to a different model.
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Feature Comparison
| Feature | UGC Roster | soona |
|---|---|---|
| Pricing model | $299/mo flat, no per-video fees | $89-$259 per video, $39+ per photo |
| Cost for 10 videos | $299/mo + creator rates you negotiate | $890-$2,590 (per-video, no negotiation) |
| Campaign briefs | Unlimited, free to post | Order-based, no brief system |
| Creator pool | 10,000+ creators across all verticals | Heavily vetted, smaller pool |
| Creator selection | AI-ranked applications, you choose | soona assigns from their pool |
| Ongoing relationships | Build a roster, reuse top creators | Transactional, start fresh every order |
| Content licensing | Negotiate directly with creator | Full worldwide rights included |
| Contract management | Built-in templates + e-sign | Not available |
| Affiliate program | Shopify + GoAffPro integration | Not available |
| Content performance tracking | Built-in analytics dashboard | Not available |
Pricing Comparison
UGC Roster
Free to post campaigns. Full platform at $299/mo. Pay creators directly, negotiate your own rates.
soona
$89-$259 per video. $39+ per photo. No subscription, but costs scale linearly with every piece of content.
Why brands choose UGC Roster
- No per-video fees. Pay creators directly at rates you negotiate
- Post unlimited campaigns for free, receive applications in 48 hours
- AI-powered applicant ranking scores every creator automatically
- Full campaign lifecycle: brief, apply, contract, deliver, pay, track
- Build ongoing creator relationships instead of one-off transactions
- 10,000+ creators vs soona's curated-but-smaller pool
- Affiliate program management with Shopify integration
soona limitations
- Per-video pricing ($89-$259) adds up fast at scale
- No ongoing creator relationships, transactional model only
- Brand cannot negotiate rates, pricing is fixed per asset
- Limited to soona's heavily vetted creator pool (limits variety and niche coverage)
- No campaign management tools beyond content delivery
- No applicant ranking or AI-powered matching
The Verdict
soona is a solid production service: you order content, get it in 7 days, full licensing included. But costs scale linearly ($89-$259 per video), there are no ongoing creator relationships, and you have no campaign management tools. UGC Roster gives you the full workflow at $299/mo flat: post briefs, receive AI-ranked applications, choose your creators, send contracts, track deliverables, and build ongoing relationships. Brands producing content regularly typically save 40-60% compared to per-video platforms.
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Common questions
Is UGC Roster cheaper than soona?
At scale, significantly. soona charges $89-$259 per video. 10 videos = $890-$2,590. On UGC Roster, brands post campaigns for free and negotiate rates directly with creators. Most UGC creators charge $150-$300 per video, and you can build ongoing relationships for better rates over time. The platform fee is $299/mo regardless of volume.
Does soona have better creator quality?
soona vets heavily which ensures consistency, but limits variety and niche coverage. UGC Roster has 10,000+ creators with portfolio verification and AI ranking, so you can filter for quality while having far more options across niches, demographics, and content styles. You also build ongoing relationships so creators learn your brand over time.
Can I use both platforms?
Yes. Some brands use soona for quick one-off product shoots and UGC Roster for ongoing creator campaigns and influencer content. The platforms serve different use cases.
What happened to Trend.io?
soona acquired Trend.io and merged the platforms. If you were a Trend.io user, soona is the successor. UGC Roster offers a similar creator marketplace model but with campaign management tools and no per-video fees.