Your Creator Program,
Run For You
A Roster strategist owns casting, scripts, production, revisions and reporting.You approve the ads. That is the whole job.
Start with a pilot · No long-term contract
Trusted by 25+ DTC and agency teams
0+
DTC brands run end to end
0K+
Vetted creators to cast from
0 days
Pilot brief to first ads
$0.0M+
Paid to creators for our clients
Ads we shipped
last month.
Podcast-style ads, street interviews, demos and testimonials. Cast, briefed and edited by our team.
Campaign Types
One platform.
Every campaign type.
Run affiliate, paid, and organic campaigns from a single workspace.
Affiliate & Gifting
Affiliate that scales itself
Ship product, track revenue, pay commissions - all automated.
Paid Social
Paid ads that convert
Brief creators Monday, get ad-ready footage by Friday.
Organic Campaigns
Organic reach, zero ad spend
Track posts, measure reach, and tie every creator to revenue.
Affiliate & Gifting
Affiliate that scales itself
Ship product, track revenue, pay commissions - all automated.
Paid Social
Paid ads that convert
Brief creators Monday, get ad-ready footage by Friday.
Organic Campaigns
Organic reach, zero ad spend
Track posts, measure reach, and tie every creator to revenue.
One workspace. Same creators. Same payouts. Same source of truth.
A strategist owns
your campaign.
Your strategist shortlists from 20,000+ vetted creators and sends you the picks with clips attached.
Emmarie Jensen
Summer Skincare · UGC
Dee Dee Estes
Summer Skincare · UGC
Nicola Power
Summer Skincare · UGC
Cindy Nuñez
Summer Skincare · UGC
Melissa Suero
Summer Skincare · UGC
Emmarie Jensen
Summer Skincare · UGC
Dee Dee Estes
Summer Skincare · UGC
Nicola Power
Summer Skincare · UGC
Cindy Nuñez
Summer Skincare · UGC
Melissa Suero
Summer Skincare · UGC
Brittany Page
Summer Skincare · UGC
Melinda Blaine
Summer Skincare · UGC
Jade Barton
Summer Skincare · UGC
Rikki Ridgeway
Summer Skincare · UGC
Brittany Page
Summer Skincare · UGC
Melinda Blaine
Summer Skincare · UGC
Jade Barton
Summer Skincare · UGC
Rikki Ridgeway
Summer Skincare · UGC
Scripts, shoots and
revisions, done for you.
Hooks, shot lists and deliverables, built from your PDP and your best performing ads.
Emily P.
Jessica C.+ AddCollagen Powder · Product Review Brief
2 TikToks · 30 to 45s · raw files + posted
Overview
Honest, first-person review of Lumina Collagen Powder after 14 days. Show the tub, mixing, and one visible result.
Hooks
• "I gave collagen 14 days. Here's what actually changed."
• "POV: your skin at 30 vs. after this"
• "Things nobody tells you about collagen powder"
Deliverables
2 TikToks (9:16, 30-45s), captions included, due within 7 days of receipt. Usage: 12 months, paid social.
Brief Builder
Powered by Claude
Ads in your account.
Numbers on Monday.
What was owed, what came in, and exactly which rights you hold on each cut.
Deliverables
Summer campaign · 4 creatorsEmily P.
Jessica C.
Jennifer A.
Marcus T.
Amara O.
Kyle R.
Three steps. No retainer up front.
Pick the motion you want to scale. The process is the same either way.
Align on Goals
We work out what you're optimising for, who the audience is, and review what has worked before.
Run a Pilot
A small batch of content with rapid turnaround. You see our quality before committing to anything recurring.
Scale What Works
Recurring production on what converts. More volume, drop what isn't working, compound results.
Gabriele Muratori
Founder, Roster
“Brands were spending thousands on content that looked polished and didn’t drive a dollar back.”
We test which hooks people actually watch, which formats convert, and what scales on Meta. Everything else gets cut. That is what the managed team does for you every week.
What brands say
Hear it from the brands that made the switch
“Our customers are 50-plus, so we need older creators, and those are the hardest to find. I posted what we were selling and Roster filled the roster in days: found them, briefed them, signed them, paid them. I approved the ads. That used to be six weeks of my life per campaign.”
Cutler Castillow
Founder, Stēlo Health
“I posted the brief on a Monday. By Wednesday Roster had found and signed five street interview creators, without me messaging a single one. Final cuts landed faster than any agency we have used.”
Sam Lim Achatz
Founder, HiSnaps
“We cancelled our $6K/mo agency retainer. Sourcing, briefs, contracts, revisions, payouts, all of it just runs in Roster now. My job is approving the ads.”
Bill B.
Co-founder, Drink Loom
“Our CPA dropped 42%. Roster keeps briefs going out and footage coming in without anyone on my team touching it, so we went from 10 videos a month to 120+ and finally have enough creative to test.”
Nikolas Adjan
Founder, Unrot
“I used to spend 15 hours a week finding creators, sending briefs, and chasing files. Roster does that part now and pings me when something needs a yes. I am down to about 2 hours a week.”
Ben C.
Founder, CHZR
FAQ
Everything between the brief and the ad. We cast the creators, negotiate the rates, write the scripts, run production, chase the revisions, handle contracts and payouts, and send you the finished files plus a weekly performance recap. Your team approves, nothing else.
DTC and consumer brands that want to scale paid or organic short-form content. Our sweet spot is brands ready to test fast, iterate, and double down on what works.
We share sample creatives so you see our pacing and quality first. Then you start with a small batch. Once the pilot proves out, we move into a recurring setup so you can scale what works.
Short-form video built for paid and organic social. Podcast-style ads, interview-driven concepts, street interviews, product demos, testimonials - whatever format converts for your audience.
Every type. Every age, every style, every niche. Our roster spans college creators, established talent, and everything in between. 20,000+ vetted creators ready to brief.
Same platform underneath. On the software plan your team runs the campaign inside Roster. On managed services a Roster strategist runs it for you and you only see the ads and the numbers.
We align on scope and timeline upfront. Turnaround is fast - we're built to move quickly and iterate, so you're not waiting on long agency lead times.
Hand us the creative, keep the calendar.
Start with a pilot batch. See the pacing and the quality before anything recurring. Scale what works, cut what doesn’t.